Promotion.First of all I am going to tell you the types of advertising that I didnt choose for my marketing campaign and why. Then I will tell you the 3 types of advertising I have decided to choose

Radio- There are over 150 commercial independent local radio stations. There is currently only a few national radio stations that do advertising –Virgin and Capital. A 30 second prime time slot costs around £150-£200.

Cinema-

Newspapers and Magazines- A full-page advertisement in a mass circulation daily will cost around £30,000.

Posters-

First of all I am going to tell you the types of advertising that I didn’t choose for my marketing campaign and why. Then I will tell you the 3 types of advertising I have decided to choose with an explanation of why I choose them.

I did not choose Television as one of my marketing campaigns because I believe that my company is not big enough to advertise on national television, as TV advertisements do reach millions and I am trying to appeal to a smaller market because I am a sole trader and I only have the one shop. And because I am not a rather large company I will find it hard to pay for the production costs of the advert and for the advert to screen on television. Also I know that adverts are watched less by classes A and B, and I am trying to appeal not only to teenagers but also to the more wealthy side of the market because they are the ones who can afford the latest technology.

I did not choose Radio as one of my marketing campaigns because you cannot see the advert visually. And if I am trying to inform the customers about one of our latest products I have to describe the product and they might not like the product unless they saw the product. Although if I did advertise on the radio I would advertise on a local radio station rather a national radio station because I am trying to target a smaller audience.

I did not choose Posters as one of my marketing campaigns because a lot of the time these posters either get vandalised or passers by just ignore the advert because they do not have time.

 

I feel that the cinema is a good choice for a marketing campaign because when people are at the cinema and they are watching the adverts that is all they are focused on because they cant start channel flicking or start doing other stuff. Also with the impact of the big screen it brings attention to the viewers with the sound and moving images.

I also think that Newspapers are a good choice for my marketing campaign because newspapers can be long lasting. E.g. newspaper left lying around in the doctors. I will either use a local newspaper so that I can target a specific location or I would use a specialist magazine because the people who read the specialist magazine are obviously looking for the product that the magazine specialises in.