• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion.First of all I am going to tell you the types of advertising that I didnt choose for my marketing campaign and why. Then I will tell you the 3 types of advertising I have decided to choose

Extracts from this document...

Introduction

Promotion The main objectives of promotion for a company are to inform customers about their products, to tell the customers about the advantages of using their product and to persuade customers and potential customers to buy their products. However many businesses have other reasons for promotion: such as presenting a good image of the business and the products, finding a new market, extending the life of a product or launching a new product. Types of advertising Some advertisements are informative; this means they just give people important information about the product. However most advertisements are persuasive, this is when they tell people about a product in such a way that they are persuaded to actually buy the product. Below is a list of different types of advertising: * Television * Radio * Cinema * Newspapers and magazines * Posters * Leaflets * Internet Television- Advertising space is sold by sots and the slot may be a few seconds or minutes. Cost varies according to length of time and area shown and the time of the day. ...read more.

Middle

* Cheaper * People try and miss the trailers. * Good to advertise for local shops/services. * Production costs can be high. * Good quality. * Young market. * Impact of big screen brings attention to viewers. Newspapers and Magazines- A full-page advertisement in a mass circulation daily will cost around �30,000. Advantages Disadvantages * Long lasting compared to TV. * Full of adverts and could be missed. * Can be for a specific reader- select target. * Poor impact due to other adverts. * Can be cheap depending on paper. * Long life makes tracking hard. * Can use visual text and colour. * No sound or movement. * Choice of positioning and size of advert. * Often are overlooked or ignored by the reader. * Often left lying around. * High national coverage. * Can be produced quickly, this is good for PR releases. * Credibility * Can use specialist magazines that have respect and credibility. Posters- Advantages Disadvantages * Large impact if in a good location. ...read more.

Conclusion

I did not choose Posters as one of my marketing campaigns because a lot of the time these posters either get vandalised or passers by just ignore the advert because they do not have time. I feel that the cinema is a good choice for a marketing campaign because when people are at the cinema and they are watching the adverts that is all they are focused on because they cant start channel flicking or start doing other stuff. Also with the impact of the big screen it brings attention to the viewers with the sound and moving images. I also think that Newspapers are a good choice for my marketing campaign because newspapers can be long lasting. E.g. newspaper left lying around in the doctors. I will either use a local newspaper so that I can target a specific location or I would use a specialist magazine because the people who read the specialist magazine are obviously looking for the product that the magazine specialises in. Jason Paul Business studies Coursework Promotion ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    It has many competitors but each normally sticks to a separate area (e.g. Northern Trains operates in the north of England and Scotland) but where Demand is high there are services that overlap in territory borders like 'First Great Eastern' & 'Silver Link Trains' both operate in the London area.

  2. Opening an Arcade – Feasibility Study

    (Please circle the correct answer) YES NO Q5. What facilities would you like to see within the arcade? (Please circle the appropriate answer(s)) Snooker/Pool tables Televisions Fruit Machines Poker Machines Video Games Air Hockey Table Tennis Tuck Shop Q6. Would you prefer if there were a membership scheme offered that gave members special offers and discounts?

  1. Business Studies Coursework

    be unsure about buying any of my products, as they are worried about the cost of the product. This means I would have to sell them at a very high price in order to get profit so therefore I would lose many customers.

  2. Marketing coursework

    out with kids, and 2 people said it was because there is more of a choice of food, although most people again didn't record an reason why. From the results above i have decided to start a business with one cuisine, i think this is a good decision as the public think that it's better because you can be specialised.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    and so consumers are willing to make a special effort to buy it. This is often linked to exclusive distribution. The other types of good are convenience items (consumer searches for nearest shop, extensive distribution) and shopping goods (consumer shops around and takes time to buy, looking for the best value).

  2. Promotional campaign for Pizza Pan foods in Malaysia

    For example, Pizza Pan is focusing advertising objective throughout surveying consumers and establishing a rate of response to the question as well as "Do you plan to buy a frozen pizza this week, Do you like it and others?" After surveying, company would launch the advertising campaign of new products

  1. Different methods of advertising

    They provide better product visibility - Brochures are one of the best ways to get your products or services to be seen. Brochures come close to a mass media type effect in spreading the word about your products and services to a mass audience.

  2. In this report I shall be describing and explaining all of the different purposes ...

    This showed that they weren?t trying to show how good the product was they just wanted people to talk about the product and raise awareness. An example of a product that was advertised by sponsoring a famous event was the red bull energy drink.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work