• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion. I will use below-the-line promotional methods that do not involve the media. Firstly I will offer free samples to customers so that they are able to taste the deserts and treats that we offer before purchasing them for the full price.

Extracts from this document...

Introduction

Promotion Promotion is also an important factor as this will help me to use different methods to attract my customers to my product. This will involve using different ways of advertising the product to my intended audience. It will also provide consumers with information so that they are able to make a more informed choice about what they buy. I also believe that my advertising will encourage more competition from my competitors. To do this I will use below-the-line promotional methods that do not involve the media. Firstly I will offer free samples to customers so that they are able to taste the deserts and treats that we offer before purchasing them for the full price. Hopefully this will tempt them on the spot and they will be quickly influenced to purchase one of my products. ...read more.

Middle

When my business is fully established I will attempt to make a website so that people can have a look at what ice-creams and deserts I sell before making a trip to my shop. In order to attract a wider range of customers and as many customers as possible I will list the entire ingredients used to make each and every one of my products so that people will have a choice to choose one of my very healthy ice-cream and desert or one of my regular ice-creams and deserts which are not that healthy. For Advertising it would be impractical of me to use television as a form of advertising, as I will only have one shop in a very local area, and television is not good to advertise in the local area. ...read more.

Conclusion

A magazine is not suitable as they are normally national. Another very good method would be adverting on local transport, as they will be seen by people in the local area. This will also depend on the results of my questionnaire. A mail shoot I think would be a good method as I can target a specific group, and it is very cheap, but this will also depend on my research. Advertising in a local cinema would be a very good method, but because it only goes to a limited number of people it wouldn't be that successful. Also as films are normally seen by young people, this is a disadvantage as they often have the least money. The method of advertising that I am choosing has little effect on the local area. The only effect that there is that the leaflets that are delivered are just thrown away damaging the environment. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Different methods of advertising

    Billboard advertising strategy has certainly proven to be beneficial for several businesses around the globe. The effectiveness of billboard advertising also depends on visibility with regard to traffic and population. The most effective billboard advertisements are those that have high visibility with regard to traffic and population.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    Hand Treatment Waxing and Hair Removal Treatments: * Eyebrow Waxing * Upper Lip Waxing * Full Face Waxing * Leg Waxing * Underarm Waxing * Full Body Waxing * Specialty areas (Bikini, Brazilian) Facial Care Services: The perfect getaway when you can't really get away.

  1. Marketing Thorpe Park and London Dungeons.

    Their customers will find an awesome selection of souvenirs, including their named clothing brands such as Bench and Hooch. Prices start from only 99p! Sweets & Souvenirs Be welcome to sweet heaven with over 150 tubs of Pick 'N' Mix plus a large range of other sweet treats and park souvenirs.

  2. I am going to carry out feasibility into opening a Night Club. The Night ...

    The area will also offer three private skyboxes, which can be combined for use in a conference or private party setting. This room is intended for special event and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which display a collection of musical and dance memorabilia.

  1. I have been asked to produce a marketing strategy for an existing or new ...

    This involves satisfying the four P's; * Having the right product * At the right price * At the right time * At the right place Successful businesses put the customer first, they are customer orientated; it responds to customers demands for new products.

  2. How can advertising influence us when purchasing food products?

    The advertisement if present may influence the consumer to purchase a particular brand if it includes discount on the price instead of purchasing another, which is more expensive and of equal quality. Television Television is an excellent way to advertise products.

  1. The aim of this investigation is to explore the feasibility of opening a Men's ...

    As a sole trader I do not have to make business accounts available to anyone except Inland Revenue. This is useful as it saves time, and keeps my business dealings a secret to the public. Plus, being a sole trader means that I don't have to take orders from any one else.

  2. Marketing research - To decide which products and services will be available in my ...

    I asked the question "Why do you visit you beauty salon?" to detect why the people in my target market visit their beauty salon. I have used the questionnaire results which I collected to determine that a large portion of my target audience visit their beauty salon because the salon provides good services.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work