• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Promotional campaign for Pizza Pan foods in Malaysia

Extracts from this document...


INTRODUCTION It is undeniable that, fast food is one of the world's largest growing food types. As such Pizza Pan is also another well known fast food which is more unique than the rest. Pizza Pan is first introduced in Australia which has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Pizza Pan is well known in many countries for its delicious meals and quality service. Hence we have decided to promote it in Malaysia which is a multicultural country that loves experiencing new products, service and is a country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company is vigorously planning ahead the marketing goals and strategies. GOALS FOR PROMOTING To start off with, there are various goals associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. For instance, during the first promotional period of these products, we are targeting the sales to be hit that is to reach RM3.5 billion, double turnover in 12 months and maximize the value of business for the frozen pizza's with low price strategy and with high customer satisfaction in order to gain the market share during the growth of life cycle. Then, creating customer's awareness is also another crucial goal in promoting these new products. Whereby the company is aiming of rising up to 80% awareness towards these products and beat the rest of the competitiors.In other word, Pizza Pan Company also aims in retaining new customers into long term customers. With this, sales of the new product can be increased due to excellent brand image which has been positioned in consumers mind and their willingness to experience new products on how creativity of the product can meet their satisfaction comparing to the standards favor of frozen pizza. ...read more.


They are described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. In other word right product should be sold at right price in the right place by using appropriate promotion As for product based, Pizza Pan is offering a new product known as "Healtho Pizza" " which is a light-cheese, single-size, whole meal pizza that is the alternative choice for the health-conscious who is on diet with light cheese content pizza along with the current trend that "slim is beautiful" for female who is likely to consume whole meal foods rather than origin flour foods.. The first competitive advantage of "The Healtho Pizza" is dietetic food concerned for consumers. The second competitive advantage is the whole meal pizza which is in reasonable price and single-size than any other pizza on the market which is a jumbo pizza. In other words, it would be a waste for an individual finish the pizza on time. Thus, "The Healtho Pizza" helps for cost-saving. Another competitive advantage is the Pizza Pan brand name. Pizza Pan has built an international brand name which means quality products. Since Pizza Pan will be introducing "The Healtho," customers will automatically think this is a health conscious product. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. "The Healtho" will be introduced on every channel. During the introduction stage of the product life cycle, Pizza Pan will try to establish a market for the product and persuade early adopters to buy. During the growth stage, Pizza Hut will try to build sales and develop a preference for the product. Pizza Hut will try to seek differentiation during the maturity stage. "The Healtho" is expected to begin and declining the purchase intent after several years on the market. ...read more.


cleaner, know what the business is about, where it is going and how she can have an input. After all, the cleaner usually hears what is going on in the various departments. There will also be continues innovation that creates an opportunity for customers to be aware of our product.Such as participating in community events to help spread the word about our business. We would always be updated with local chamber of commerce to see what types of events and festivals there are in city. For example, if city holds an annual "Taste Fest," this is a great opportunity to market pizza business to a large group of customers. Sponsoring a local conference or charity drive can also help you increase your brand presence in your local area. Moreover, the sales of Pan Pizza can be increased by improving the company branches or outlets in Malaysia. For example the Pan Pizza Company can work with local Malaysian partners to customize everything from product taste, their restaurant decoration and marketing to ensure the offering is tailored to local Malaysian tastes and preferences. Another marketing strategy would be balancing customers and competitor orientations. In specific, we focus on being market centered company. This actually focuses more on customer's development in designing strategy. Whereby strategies that can increase products availability and promotion in existing markets. To enter new global markets, the we would make a sponsorship within targeted countries. For example Pizza Hut is an American restaurant chain International franchise having their store locations in Malaysia and they achieve their goals and objective of their company like sponsoring shirt for English football club or become a part time sponsor of Galaxy M.Thus,we would also sponsor for Malaysian tennis or squash team during tournament. . Retaining And Developing Existing Customers is another crucial strategy as once acvieved a reasonable number of customers we are aware of focusing only on developing new customers as a means of growing sales. This runs the risk of neglecting your existing customers. Clearly you need to look for opportunities to develop new customers, but a balanced approach is needed. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    What is positioning?

    4 star(s)

    For example, outfits of the same theme are displayed in the same rack instead of grouping them according to dresses, shirts, etc. The latest pop and dance music are also played in stores to give an upbeat and vibrant atmosphere.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    The geographic segment is used in determining a target market is to examine the income levels of the consumers.

  1. Report on Sony Corporation aims and objectives and how they relate a promotional campaign ...

    during the fiscal year ended March 2004, an increase of 0.3% from 2003. The operating profit of the company during fiscal 2004 was JPY98.9 million (approximately $0.95 million), a decrease of 46.6% over fiscal 2003. With a decrease in operating profit by the end of the fiscal year of 2003

  2. In short tem Quality Craft Carpet Ltd should focus on direct marketing strategy to ...

    Trade Shows On of the best way to initiate export activities is to exhibit at an overseas trade show. Where only potential buyers come to see the products and they can see samples which can help then to make decision on the spot.

  1. Assignment for Consumer Behavior.

    This latter group is one of the key targets for those providing alternative therapies; they are more likely than any others to have used (or considered using) almost all types of alternative practitioners. This age group is also more interested in using, and is more knowledgeable about, organic food and health foods than are younger age groups.

  2. In 1957 the Common Agricultural Policy (CAP) was outlined by the then six member ...

    For this I am going to design a questionnaire. Questionnaires are usually expensive to carry out, provide consumer opinion about a specific product and detailed information can be gathered, but it can be misleading if the questionnaire is carried out by incorrect means and also is time consuming. I shall include two strategies in my questionnaire; * Firstly I

  1. I have been asked to produce a marketing strategy for an existing or new ...

    They advertise the car in magazines which a potential customer would be reading. They advertise in a variety of magazines, which have a many different audiences. For example they advertise in Country Life which would be read by the older generation and Vogue which is a magazine which is read by the younger, fashionable, affluent person.

  2. For this project I have been instructed to come up with a marketing strategy ...

    External factors affecting pricing decisions Setting a price with regards to only production costs ignores the influence of external factors, such as: * Market conditions- how much are the customers willing to pay? Can advertising increase product image and price?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work