Promotional campaign for Pizza Pan foods in Malaysia

The first 200 words of this essay...

INTRODUCTION

It is undeniable that, fast food is one of the world's largest growing food types. As such Pizza Pan is also another well known fast food which is more unique than the rest. Pizza Pan is first introduced in Australia which has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Pizza Pan is well known in many countries for its delicious meals and quality service. Hence we have decided to promote it in Malaysia which is a multicultural country that loves experiencing new products, service and is a country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company is vigorously planning ahead the marketing goals and strategies.

GOALS FOR PROMOTING

To start off with, there are various goals associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. For instance, during the first