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Promotional campaign for Pizza Pan foods in Malaysia

Extracts from this document...

Introduction

INTRODUCTION It is undeniable that, fast food is one of the world's largest growing food types. As such Pizza Pan is also another well known fast food which is more unique than the rest. Pizza Pan is first introduced in Australia which has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Pizza Pan is well known in many countries for its delicious meals and quality service. Hence we have decided to promote it in Malaysia which is a multicultural country that loves experiencing new products, service and is a country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company is vigorously planning ahead the marketing goals and strategies. GOALS FOR PROMOTING To start off with, there are various goals associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. For instance, during the first promotional period of these products, we are targeting the sales to be hit that is to reach RM3.5 billion, double turnover in 12 months and maximize the value of business for the frozen pizza's with low price strategy and with high customer satisfaction in order to gain the market share during the growth of life cycle. Then, creating customer's awareness is also another crucial goal in promoting these new products. Whereby the company is aiming of rising up to 80% awareness towards these products and beat the rest of the competitiors.In other word, Pizza Pan Company also aims in retaining new customers into long term customers. With this, sales of the new product can be increased due to excellent brand image which has been positioned in consumers mind and their willingness to experience new products on how creativity of the product can meet their satisfaction comparing to the standards favor of frozen pizza. ...read more.

Middle

They are described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. In other word right product should be sold at right price in the right place by using appropriate promotion As for product based, Pizza Pan is offering a new product known as "Healtho Pizza" " which is a light-cheese, single-size, whole meal pizza that is the alternative choice for the health-conscious who is on diet with light cheese content pizza along with the current trend that "slim is beautiful" for female who is likely to consume whole meal foods rather than origin flour foods.. The first competitive advantage of "The Healtho Pizza" is dietetic food concerned for consumers. The second competitive advantage is the whole meal pizza which is in reasonable price and single-size than any other pizza on the market which is a jumbo pizza. In other words, it would be a waste for an individual finish the pizza on time. Thus, "The Healtho Pizza" helps for cost-saving. Another competitive advantage is the Pizza Pan brand name. Pizza Pan has built an international brand name which means quality products. Since Pizza Pan will be introducing "The Healtho," customers will automatically think this is a health conscious product. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. "The Healtho" will be introduced on every channel. During the introduction stage of the product life cycle, Pizza Pan will try to establish a market for the product and persuade early adopters to buy. During the growth stage, Pizza Hut will try to build sales and develop a preference for the product. Pizza Hut will try to seek differentiation during the maturity stage. "The Healtho" is expected to begin and declining the purchase intent after several years on the market. ...read more.

Conclusion

cleaner, know what the business is about, where it is going and how she can have an input. After all, the cleaner usually hears what is going on in the various departments. There will also be continues innovation that creates an opportunity for customers to be aware of our product.Such as participating in community events to help spread the word about our business. We would always be updated with local chamber of commerce to see what types of events and festivals there are in city. For example, if city holds an annual "Taste Fest," this is a great opportunity to market pizza business to a large group of customers. Sponsoring a local conference or charity drive can also help you increase your brand presence in your local area. Moreover, the sales of Pan Pizza can be increased by improving the company branches or outlets in Malaysia. For example the Pan Pizza Company can work with local Malaysian partners to customize everything from product taste, their restaurant decoration and marketing to ensure the offering is tailored to local Malaysian tastes and preferences. Another marketing strategy would be balancing customers and competitor orientations. In specific, we focus on being market centered company. This actually focuses more on customer's development in designing strategy. Whereby strategies that can increase products availability and promotion in existing markets. To enter new global markets, the we would make a sponsorship within targeted countries. For example Pizza Hut is an American restaurant chain International franchise having their store locations in Malaysia and they achieve their goals and objective of their company like sponsoring shirt for English football club or become a part time sponsor of Galaxy M.Thus,we would also sponsor for Malaysian tennis or squash team during tournament. . Retaining And Developing Existing Customers is another crucial strategy as once acvieved a reasonable number of customers we are aware of focusing only on developing new customers as a means of growing sales. This runs the risk of neglecting your existing customers. Clearly you need to look for opportunities to develop new customers, but a balanced approach is needed. ...read more.

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