• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Proposal Analysis - Start-up case study

Extracts from this document...


Heather Evans is a HBS graduate that is on the "go" process to start up a dress company. The evaluation of her opportunity can be made based on three sections: 1)Industry analysis,2)Market analysis,3)Competition. Following there is a table with a +/- analysis for those three main sections. Industry Market Competition Barriers to entry may exist in terms of capturing and retaining customers in a highly competitive environment of fashion industry (-) Market size 4.3 million, with high disposable income that spends 5 billion $ on clothes. This market group has a growth rate of 8-10% per year (+) Well established competitors Liz Clairborne, Evan Picone that already capitalise on market and trend(-) Clearly distinguished market leaders (-)Liz Clairborne, Evan Picone Market trends favours varied looks in clothes that can be satisfied by Heather Evans Bridge line. (+) No available statistical data on market segment owned by competitors (-) Suppliers-Distribution, although different possibilities are mentioned there isn't a solid picture if specific suppliers, manufactures chosen can handle cost, volume required (-). ...read more.


For example hiring a pattern maker but then she is influenced by a friend of hers from the industry so she changed her mind, she leased a space for office but then she accepted another offer based again on a friends recommendation. She shows uncertainty on what line she should start (winter, spring).She approaches investors without a solid deal to propose them. She also shows an inability to act quickly and promptly based on external changes. I get the impression that she is more influenced by other peoples opinion and information provided and she doesn't intensively seek commitment from parties that she can be helped. By reading her business plan I would say that it lacks critical information about many issues related to the business. There are no sufficient data about the industry attractiveness, details about the way that the company will be launched (action plan, milestones). Statistical data about consumer's response to her clothes line. Another issue is that the business plan doesn't mention anything about the risk faced in terms of opportunities, setup, business viability, exit strategy. ...read more.


Can be a great help for providing support with current base of relationship with manufactures and retailers, although they lack operating management. This can be proven time consuming for rapid decisions and action required. It will be difficult to maintain control and licence line under Heather Evans name since the option of being incorporated to Helen Fashion Inc seems more probable. Diverse desires for terms of investment. Divergent individual interests. Many people, time consuming to raise adequate capital required. According to my opinion Heather should approach Helen Neil fashions Inc. She could benefit by their already established relationship with manufactures and retailers since her approach to business is not detailed planed. Based on Heathers requirement she should clearly define from the beginning her financing terms so as not to proceed as a joint venture but to be able to maintain her major control ownership of her company .She should offer part of the business ownership (30%) and agree on exit strategy based on company growth and profits earned. ?? ?? ?? ?? Heather Evans Page 2of 3 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. PEST and competitive analysis facing by confectionery organisations

    This was because Cadburys Dairy Milk is an old product but its reputation from the past allows it continuing in being one of Cadbury's leading products. Fuse was launched in 1996 it is packed with lots of snacking ingredients and is aimed at those people whose fast moving lifestyles find them snacking.

  2. Chinese car market overview. Citroen case study

    Another long-term threat to growth is the deterioration in the environment - notably air pollution, soil erosion, and the steady fall of the water table especially in the north. China continues to lose arable land because of erosion and economic development.

  1. Bellway Plc is a holding company with subsidiaries; its main subsidiary company is Bellway ...

    * Employment Levels Employment rate has a direct affect on the economy, high levels of employment causes inflation to increase to create a balance in the economy. As high employment results in more money in the economy, therefore there would be a greater number of consumers spending.

  2. Marketing Plan: Handywares Plc.

    The level of government involvement is very high and to be successful UK Companies must become acquainted with the different government agencies and other associations that are involved in the domestic equipment industry.

  1. Case Study: The Home Depot

    -How important are the current strategic managers to the success of Home Depot? The first question will be answered with the EFAS (External Factor Analysis Summary), the second will be answered with the IFAS (Internal Factor Analysis Summary) and the answer to the third question will contain a summary

  2. Overview of Intercontinental Hotels Group

    * Selling (advertising) cost: The advertising cost is another unique feature under monopolistic competition. Whenever the InterContinental's products or services are differentiated, it is necessary to inform the buyers. The product differentiation and advertising cost will go along to enable InterContinental to influence the demand curve and to maintain market control.

  1. Environmental Analysis Of Landis Lund.

    Stakeholders can be any of the following: Customers - Reasonable quality goods at a reasonable price Employees - Fair pay, fair working conditions Environment - The companies processes should be as environmentally friendly as possible Management - Do what's in the interest of the business, not for a personal gain

  2. Global Business Plan.

    We intend on targeting three special status municipalities. They are Beijing, Shanghai, and Tianjin. The air conditioners will be transported by truck between two of the cities. This would be Beijing and Tianjin because they are relatively close to each other. Our production facility will be in Shanghai of Tianjin.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work