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Quality Circles

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Quality Circles: QUALITY CIRCLES IDENTIFIES PROBLEMS COLLECT INFORMATION RELATING TO PROBLEM ANALYSIS DATA AND MAKES RECOMMENDATION PRESENTS RECOMMENDATION TO MANAGEMENT MANAGEMENT DEALS WITH INFORMATION Quality is an important issue for any company. Nokia does take Quality serious: one of their objectives is to produce quality mobile phones, which meet customer satisfaction. All mobile phones that are produced go through a thorough inspection. At the moment the company do produce quality products, and with the technology behind each new product, they cannot afford to jeopardise any mistakes, as the telecommunication market is more on quality and customer demand. The way that Nokia ensure quality is a step-by-step process of using all levels of quality (Quality Control, Quality Assurance and Total Quality Management) The diagram below will show you the process that Nokia takes on in checking their products, this diagram is used in many manufacturing business: 3.5i Added value For Nokia to add value to their organisation, Nokia have to cover all their input expenses like parts and components, energy used and business services. To make an output bigger than there input costs. 3.5j Parts and components As the majority of Nokia mobile phones have similar parts, the organisation buys these parts in large proportions as this cuts down on cost. ...read more.


3.5m Benchmarking Benchmarking is an approach to quality improvement based on the study of best practice in other organisations. A company makes an in depth study of the production, administrative and marketing methods used by competitors in the areas which are the most successful in each particular area. The key to benchmarking is to decide which organisations demonstrate best practice. Before making this decision, companies consider a wide range of opinion, both from customers, industry analysts and journalists working in the business and financial press. The standards adopted by the 'best practice' organisations will then be used to benchmark the company's own practice. Different organisations may be used for different aspects of quality, such as uniformity of output, delivery periods and reliability, after- sales services, efficient invoicing and payments system and customer care. To set benchmarks, companies must collect information on how each best practice organisation carries out particular process. This may come from the organisation's own in-house publications, articles in specialist publication or information held by research companies. The information must be analysed and assessed in the relation to the firm's own performance and techniques in areas that influence quality. ...read more.


By dissatisfying customers this puts business into a down hill slop, therefore the main objective is to produce quality mobile phones which is reliable to the customer. Benchmarking is enabled as well. This is enabled by Nokia doing an in depth study on the best practises in other organisations not only in the Telecommunication market but also in other various organisations, then tries to find the best methods for each of the following: Production, marketing and administrative. This also enables improvements from inside and outside the business. This makes sure that the company does work as a team and work quickly. This will aid Nokia to see how each department works and to see what practices is the best in efficiency. Therefore all departments are in competition. Another method, which Nokia could adapt to, is 'Quality circles'. This will enable Nokia to find out the problems that the employees at Nokia are having, and also give their input on improving existing ideas. As companies like Toyota who had an increase in sales, via using 97 per cent of their implements, Nokia could possibly do better as the telecommunication market is more beneficial than the car market as Nokia are the leading company and are not producing automobiles but small mobile phones. ...read more.

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