• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Questionnaire Effectiveness

Extracts from this document...


Questionnaire Effectiveness A questionnaire was used as part of my primary market research. Primary research means the collection of original data via direct contact with potential and existing customers. This enabled direct interaction with members of the selected potential target market, providing an insight into their needs, wants and requirements of a product. Questionnaire results gave the business an idea of: * How many people are willing to use the product/service if it were made available. * Whether they would buy the product and if so, at what price. * Who and where would buy the product. * What type of promotion/advertising would work. * What features of the product the business target market likes/dislikes. * What could be improved in order to make the product more appealing to its target market. * Whether the product is suitable/ unsuitable for the chosen target market. The results and feedback received helped to further develop the business ideas and improve accordingly. The questionnaire gave valuable insight to the four Ps, the basis of ensuring that the service was successful. The information gained will be used to help inform future business decisions and ensure a more satisfactory product/service is produced, better meeting consumer needs. ...read more.


There were various other types of market research I could have used instead of/as well as questionnaires, of which include 4 types of primary research: 1. Interviews with individuals or groups of potential customers - This will help to gain insight into consumer needs/wants and requirements of a product. This method is most similar to that used for questionnaires as, a set number of questions will be given and those questioned will need to state their opinion. This could potentially cover the 4 Ps effectively as a number of questions can be asked regarding the 4 Ps and the potential consumer opinions noted down. However, an interview has less limitations than a questionnaire i.e. it includes more qualitative questions. One of the main disadvantages of interviewing potential consumers is that, due to the high number of qualitative answers, it may be very hard to assess/analyse results. Also, different interviewers may interpret answers in different ways and this will mean conclusions/ analysis's are not as reliable. 2. Consumer Panels - This is where a specialist panel of consumers are used as respondents to answer research questions with regards to product testing, taste testing etc. ...read more.


Also, the information found may be unreliable as well as irrelevant to the business proposal. The reliability of some sources of information such as media reports may be easily questioned as large numbers of media reports are found to include bias, detracting from their credibility. Having said this, however, government reports, specialist trade journals and such documents have a higher reliability than documents such as media reports, as they are less likely to be bias (the government has a greater responsibility to ensure that its publications are reliable). Although some secondary sources may be reliable, there is also always a great chance that they are outdated, detracting from their usefulness and, possibly their reliability. Only a questionnaire was carried out for the market research as it appears that the questionnaire may be the most conclusive, reliable and accurate way of achieving the necessary results. This is due to the fact that, although the results can be subject to bias, they are reliable to a certain extent; those questioned are watched as they filled out their answers and answered without being under any external pressure that could influence a change in mind. Also, using a number of other methods of primary/secondary research would have been very time consuming. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    4 P's of bajaj Pulsar

    3 star(s)

    3. Type: Air cooled -4 Stoke 4. Displacement: 149.22 cc 5. Max. power: 10.6 KW@ 8500 RPM 6. Max Speed: 110 Kmph. * Safety: Hero Honda has prime focus on safety of consumers so they introduced Excellent disk break system and Side guard in CBZ xtreme. Safe driving practices guide for customers (online guide)

  2. Research in to setting up a specialist foot massage boutique.

    1st Yellow Champneys Piccadilly Orange Fitness First White The Pilates Studio Ltd Violet Alan Herdman Studios Green Relax Black Spa 2 Blue 'We Do Feet' is the pink circle, which is the only company in the Southwest of the graph.

  1. Promotion as one of the 4 P's.

    are being bought this is a problem as you will be making a big loss. I will be using this usually at the beginning of my new business so I get a good reputation of low prices and this will gain me costumers and lead to more profit.

  2. creating a marketing proposal

    Caution has to be used when employing this strategy as competitors may well take advantage of these high prices and enter the market quickly with a realistic price thus stealing the market.

  1. Cadbury Limited.

    Due to the amount of partners, each can make a contribution to finance; this gives them a bigger base for raising finance. The company is unlimited liability, this means all partners are liable for debts. No legal requirements so unincorporated.

  2. Market research - The business I have chosen is an internet caf. This is ...

    next to the land I want, the busses that stop there range from Heathrow airport to Rayners Lane to Mill hill Broadway. Competitors table Name Product Place Price Promotion Buulay Telecom Basic internet, use of a telephone for international or national calls.

  1. Gillette - company overview in the form of questions and answers

    They have diversified into selling numerous varieties of blades, razors, electric razors and care products such as shaving gels, foams, moisturisers, deodorant and so on. Placement: The Gillette products are sold by virtually every retailer in the world. They are also sold on-line by many companies and can be bought through links on the Gillette web site.

  2. Marketing research - To decide which products and services will be available in my ...

    Maturity is the stage that includes the product sales levelling off as the product becomes less popular. The decline is the stage that includes the sales starting to fall until eventually the product is removed from the market. However extension strategies can prevent decline because the company could change an

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work