Report on External Influences affecting CTB

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Report on External Influences affecting CTB

Introduction

In this task, I will describe the external influences of CTB that might be concerned, analyse ways in which CTB might successfully respond to a key external influence and make recommendations on way in which CTB might successfully adapt its activities in light of a key external influence.

External influences

The external influences that affect CTB are political issues, economic variables, social issues, technological issues, Environment issues and legal issues. This is called PESTEL analysis.

Crisis management

The crisis management are making contingency plans in case of disasters and crisis. Some examples of crisis are: computer failure, scandal and terrorist attack.

Below are some plans:

  • To minimise the effect of the problem;
  • To resume normal operations as quickly as possible;
  • To keep the business operational.

Businesses with contingency plans respond quicker and better.

External Influences - Political issues

The political influences at CTB include international relations, elections, changing regimes in foreign countries and fear of war.

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How international relations affect CTB?

The international relations can affect by:

  • Exporting and importing of products;
  • The suppliers of abroad;
  • Foreign restrictions.

What Cadbury must do for manage international relations problems?

  • Try to make new agreement.

How elections affect CTB?

  • At the moment Cadbury is seen as an asset to British business and the government are very proud of it and support it. However, this could change if a new government came into power, they might not support Cadbury’ as much.  
  • The new government can change interest rates.

What ...

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