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Report on External Influences affecting CTB

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Report on External Influences affecting CTB Introduction In this task, I will describe the external influences of CTB that might be concerned, analyse ways in which CTB might successfully respond to a key external influence and make recommendations on way in which CTB might successfully adapt its activities in light of a key external influence. External influences The external influences that affect CTB are political issues, economic variables, social issues, technological issues, Environment issues and legal issues. This is called PESTEL analysis. Crisis management The crisis management are making contingency plans in case of disasters and crisis. Some examples of crisis are: computer failure, scandal and terrorist attack. Below are some plans: * To minimise the effect of the problem; * To resume normal operations as quickly as possible; * To keep the business operational. Businesses with contingency plans respond quicker and better. External Influences - Political issues The political influences at CTB include international relations, elections, changing regimes in foreign countries and fear of war. How international relations affect CTB? ...read more.


This can give Cadbury more Quotas and Tariffs or can stop importations from Cadbury. What Cadbury should do? * For prevent this situation, Cadbury should give products of competitive prices, and make sales promotions. How fear of war affect CTB? * CTB workers abroad may be in danger. * Changes in Economic growth - Business cycle. CTB may reach recessions. What Cadburys must do? Cadburys must: * Plan of evacuation for workers if the war happens. * Plan for protecting the workers abroad. * Create solutions to change the economic cycle. Economic influences The Economic influences at CTB include economic booms/slumps, tax changes, interest rates, and the consumer confidence How economic booms/slumps affect Cadburys? * The booms are periods of high growth. With a boom period Cadbury has a consumer demand strong, healthy sales and is able to make big profits. * The slumps or recessions are periods of negative growth. With a slump period, Cadbury has a weak consumer demand and is struggle to sell their products. ...read more.


More and more people are buying "environmentally friendly" products. In response, many firms like Cadburys are changing their products and packaging to become more environmentally friendly. Taking environment issues seriously can give firms a competitive advantage - a caring "green image" can attract new customers and increase sales. Technology Computer technology has had a major impact on the way Cadburys is organised - both in making products and in communicating information. How using CAD/CAM benefits Cadburys? * The benefits of CAD/CAM are that design and manufacture can be carried out quickly and with great accuracy - both quality and productivity should improve. Also the problems resulting from human error are minimised - robots are more reliable. Cadburys can buy new machines, which help them make better chocolate. Advances in technology can lead to less work to people - technological unemployment. Changing Legislation The changing legislation includes employment laws and discrimination, health and safety laws and consumer protection. Cadburys employments policies must be regularly updated and the health and safety aspects must be regularly checked. Finally, Cadburys must consider laws protect people when buying goods and services. ?? ?? ?? ?? 1 ...read more.

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