Report on Tesco location

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Investigation into the suitability of a Superstore in Slough

"To retain loyal customers"


Introduction

For the last six months I have been carrying out a thorough investigation into the suitability of a superstore in Slough. In this report I have outlined most of the key factors in this report that could contribute to the success of a superstore in Slough.

Trading Estate

Slough currently has the second largest trading estate in Europe, which employs over 25,000 people. Due to this there is a very high employment rate in Slough:

“Unemployment between 2000 – 2500 people (this equates to 3%) – is amongst the lowest in the country”.

The very high employment rate in Slough means the public has a lot more spending power. This is why there is such high business activity in Slough which can only be beneficial for Tesco as they will be much more likely to get higher sales and profit. The trading estate is also reason to many people commuting into Slough regularly; Tesco could be the shop they ‘pop into on the way home’.

The trading estate shows that Slough isn’t a developing area rather it is a well-developed industrial area with a well-established and healthy economy, consisting of high business activity. This is one of the reasons it is a rich prosperous area, which is ideal to invest in.

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The Trading Estate also means that a lot of people travel into the town regularly because of the massive number of jobs available and over 32% of these jobs come from the trading estate.

I believe that the number of jobs the Trading Estate currently offers is a huge benefactor to the existence of a superstore in Slough. The spending power is very high in this town and mainly due to the trading estate, there is a gap in this market in Slough and I believe Tesco should act quickly to saturate it.

Ever Increasing Population

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