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Report on Tesco location

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Introduction

Investigation into the suitability of a Superstore in Slough "To retain loyal customers" Introduction For the last six months I have been carrying out a thorough investigation into the suitability of a superstore in Slough. In this report I have outlined most of the key factors in this report that could contribute to the success of a superstore in Slough. Trading Estate Slough currently has the second largest trading estate in Europe, which employs over 25,000 people. Due to this there is a very high employment rate in Slough: "Unemployment between 2000 - 2500 people (this equates to 3%) - is amongst the lowest in the country". The very high employment rate in Slough means the public has a lot more spending power. This is why there is such high business activity in Slough which can only be beneficial for Tesco as they will be much more likely to get higher sales and profit. The trading estate is also reason to many people commuting into Slough regularly; Tesco could be the shop they 'pop into on the way home'. ...read more.

Middle

One of the main causes for this increase as mentioned before is the closeness to the capital, London. House prices are generally much cheaper in Slough in comparison to London and because of the little distance between the two areas, many people live in Slough and look to commute into London. As well the cheaper house prices, Slough also provides a much lower cost of living whereas London is one of the most expensive places to live in the world. In addition to this the commuters are also benefited by the fact that Slough has a lot of transport links including Bus & Train stations as well as being next to the motorway. A highlight of the transport from Slough to London is that an Intercity train leaves every 15 minutes in the morning and it takes 20 minutes from Slough to Paddington. Furthermore due to the massive increase of population in Slough companies like Kingsow, Barrats and Redrow have developed and built over 2000 homes in Slough. This shows how Slough is still expanding and is a very good prospect to invest into. ...read more.

Conclusion

This demonstrates the real lack of competition in the area and shows how easy it is for Tesco to take over the Slough supermarket share. As well as the lack of competition there is no real superstore in Slough or in any surrounding town for that matter, this will help Tesco to capture the public of Maidenhead, Marlow and Windsor etc. as well as the Slough public. This is another reason why a Tesco superstore would have no problem coping with any 'competition' as there isn't another superstore for miles. Due to these two factors in competition, I can conclude that there is minimal risk of the investment into a superstore into Slough. I can also say that I would completely expect Tesco to get a brilliant return on their investment; it would help us to meet our Aims and Objectives and strive towards becoming a bigger and better company. I hope the information enclosed in this report is of use to you and I truly hope you decide to invest into such a prosperous location that can only take the company forward. If you should require any further information please do not hesitate to contact me. ?? ?? (footnote continued) ?? ?? FilmWatch Division Marketing Plan 2 3 2 ...read more.

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