• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Report to the Manager

Extracts from this document...


Task 21 REPORT TO THE MANAGING DIRECTOR To: Managing Director, Elite Chocolate From: Basheer Zaheer Date: Thursday 19th, July Terms of reference I have been asked by Managing director of Elite Chocolates to investigate launching a new product on to the market in the form of a low fat chocolate bar. I will intend to do using tasks which include Primary and Secondary research. I have done several researches which are listed and explained below. Research Undertaken The first piece of Primary Research (this is the fundamental data that has been gathered for a specific purpose through direct investigation such as; observation and survey) that I undertook was to look at the live marketing campaign of the film Santa Clause. From the research it was possible to see that the creator of the film targeted at specific customers there was a lot of advertising used to promote the Santa Clause 3 and to let people know about the film. From that research I also found out the different ways of advertising for example: on TV, billboards, posters, word of mouth, local newspaper etc. ...read more.


The most popular texture was Go Ahead Apple Bakes as most of the people scored it 8 and above. The most famous flavour was McVities Go Ahead Caramel Crunch Bars with 25 and McVites Go Ahead Plain Yoghurt Breaks. Overall the most popular was McVities Go Ahead Plan Yoghurt Breaks. From the Tasting survey we established that the least favourite was Ryvita Cherry Goodness Bar. We also looked briefly into a product launch from this we conclude an extensive strategy of promotion is needed to get the product established and selling. The most successful low fat as was Mc-Vities Go Ahead Caramel Crunch Bars and the least successful low fat bar was Chocolate Ryvita Cherry Goodness Bar. We have discovered from conducting the questionnaire that a lot of people do eat chocolate however in proportion few people eat low fat chocolate, women were more likely to eat low fat bars on a regular basis than men so our target Market is women. The most popular flavours were Apple Bakes and Caramel. Also with the help of the questionnaire we found out that consumers were most likely to pay only up to 50p per bar. ...read more.


The low fat chocolate bar need to be low fat, taste good, the flavour should be similar to mint as most people preferred it and filling should be caramel or nut as this was the most popular and people liked it. There should be an extensive promotion campaign; the bet way would be offering free samples with women or men magazines this will inform more people about the product and give people the taste of the product. Soon it should be introduced in bigger supermarkets as it will attract more customers and new customers ill be informed about the customers. The low fat chocolate market is very competitive; with one mistake a company can lose a lot of money. In the market there are other successful products and other company's has a bi share of the market. Elite chocolate need to be careful when making decisions. I believe it is in the company's best interest to launch a new product as our research and planning shows that we can succeed. The research shows that there is a place for a better product and competitive price. Following the above recommendations will enable the product to be liked and preferred b people and the company will succeed. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Produce an Analytic Report on How a Large Business Manages Human Resources

    * Human resource planning must be well thought out or it is likely to lead to industrial relations problems. Cuts in the workforce or wage reductions that are not negotiated could, as mentioned earlier, affect employees' motivation and could lead to industrial action.

  2. Shareholders - Tesco

    This has an affect on the profits of Tesco. The management have to work hard in order to not break the law as they do not want to get fined too much as if they do they will get very low amounts of profit.

  1. Report: Type of ownership of J-Sainsbury

    A computer based management information system provides the means to communicate, collect, store, summarise, analyse and present information in a way that best suits the controlling and decision making needs of different managers. Information received by one department or section can be further processed before it is passed onto other departments through the organisations computer network.

  2. Analysis of a Company: Boots Chemist

    Recruitment and selection has many parts to it. First you have got to have a one-stage interview with the candidates, which is taken by the HR staff. The next stage is a two-stage interview, which is carried out by the manager of the new employee. Before any of this happens they have got to go through the selection period.

  1. A Report on How Richer Sounds Functions

    are finished the Deputy and Directors visit the store(s) to check everything is in order and if there are any problems still existing. * Within four weeks the Store Operations Department will arrange * For a visit from the Associate Director to check everything is going well for the new employees.

  2. Business at work - Tesco

    This method helps the organisation set out objectives that are to the point and specify everything that the organisation needs to get the best results. From all the information that has been given above, I would say that Tesco set objectives that would benefit them as well as the customers.

  1. On the following pages you will find a formal report investigating Arcadia's TOPMAN.

    One disadvantage of owning a franchise is that a portion of the profit made will go to the franchiser, which brings down the overall profit. The company that has been chosen is TOPMAN and they are a public limited company and is owned by the Arcadia group, the arcadia group

  2. Sainsbury's supermarket.

    Because at the lower level Sainsburys has adopted a more of a "task culture" approach where management is team based. By doing this Sainsburys has: * Provided greater worker flexibility and co-operation * Achieved cultural shifts within the organisation. * Improved problem solving and project management * Helped them tap

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work