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Report to the Manager

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Task 21 REPORT TO THE MANAGING DIRECTOR To: Managing Director, Elite Chocolate From: Basheer Zaheer Date: Thursday 19th, July Terms of reference I have been asked by Managing director of Elite Chocolates to investigate launching a new product on to the market in the form of a low fat chocolate bar. I will intend to do using tasks which include Primary and Secondary research. I have done several researches which are listed and explained below. Research Undertaken The first piece of Primary Research (this is the fundamental data that has been gathered for a specific purpose through direct investigation such as; observation and survey) that I undertook was to look at the live marketing campaign of the film Santa Clause. From the research it was possible to see that the creator of the film targeted at specific customers there was a lot of advertising used to promote the Santa Clause 3 and to let people know about the film. From that research I also found out the different ways of advertising for example: on TV, billboards, posters, word of mouth, local newspaper etc. ...read more.


The most popular texture was Go Ahead Apple Bakes as most of the people scored it 8 and above. The most famous flavour was McVities Go Ahead Caramel Crunch Bars with 25 and McVites Go Ahead Plain Yoghurt Breaks. Overall the most popular was McVities Go Ahead Plan Yoghurt Breaks. From the Tasting survey we established that the least favourite was Ryvita Cherry Goodness Bar. We also looked briefly into a product launch from this we conclude an extensive strategy of promotion is needed to get the product established and selling. The most successful low fat as was Mc-Vities Go Ahead Caramel Crunch Bars and the least successful low fat bar was Chocolate Ryvita Cherry Goodness Bar. We have discovered from conducting the questionnaire that a lot of people do eat chocolate however in proportion few people eat low fat chocolate, women were more likely to eat low fat bars on a regular basis than men so our target Market is women. The most popular flavours were Apple Bakes and Caramel. Also with the help of the questionnaire we found out that consumers were most likely to pay only up to 50p per bar. ...read more.


The low fat chocolate bar need to be low fat, taste good, the flavour should be similar to mint as most people preferred it and filling should be caramel or nut as this was the most popular and people liked it. There should be an extensive promotion campaign; the bet way would be offering free samples with women or men magazines this will inform more people about the product and give people the taste of the product. Soon it should be introduced in bigger supermarkets as it will attract more customers and new customers ill be informed about the customers. The low fat chocolate market is very competitive; with one mistake a company can lose a lot of money. In the market there are other successful products and other company's has a bi share of the market. Elite chocolate need to be careful when making decisions. I believe it is in the company's best interest to launch a new product as our research and planning shows that we can succeed. The research shows that there is a place for a better product and competitive price. Following the above recommendations will enable the product to be liked and preferred b people and the company will succeed. ?? ?? ?? ?? 1 ...read more.

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