Pricing, promotion, and distribution of ideas, goods, and services to create exchanges that
Satisfy individual and organizational objectives.
Potential customers
My potential customers will be those people who love to eat sweet things. My potential customer’s ages can be from a small child to an old man. As children and Adults both love cakes, cookies and pastries etc. Sugar patients can have tea, juices and without sugar biscuits. All those people who want a break from work can come and have tea and cookies. My main focus is on occasions like birthdays, anniversaries and other parties. Mainly my most customers would be of take away and deliveries. Other party organiser companies also ordering for cake and pastries. Many other people can just come to buy bread or to just have a drink. Mostly Children love pastries and cookies so there would be cookies made in a design to attract children. When people go to visit someone they buy them a cake or get them a basket of biscuits.
Questioners
Q1) Is there a demand of a shop which sells cakes, pastries, cookies and beverages?
- Yes
- No
Q2) Would you like to have a seating arrangement in the shop?
-YES
- NO
Q3) what are you buying for?
-Birthday
-wedding/anniversary
-other occasions
-just because I felt like
Q4) How much would you spend at a bakery?
-£10
-£5
-£15
- £7
Q5) Are you satisfied with the present cake shops?
-Yes
-NO
Q6) would you also like to have different types of beverages ?
-Yes
-No
Q7) Would you like to have free delivery of your goods?
-Yes
-No
Q8) Would you like if the biscuits were given shapes of dolls and etc.?
-YES
-NO
Q9) You would pay by cash or by plastic money?
-Cash
-Plastic money
Q10) Would you like to buy bread from a new shop?
-Yes
-No
Q11) Would you buy drinks and water from our shop?
-Yes
-No
Why did you write a questioner?
I made a questioner because by its help i will come to know what prices to keep. Whether what services to give and not to give. On which portions to concentrate on.
Secondary research or secondary data:
- Data that had been previously gathered for some other purpose, other than the current research problem under investigation.
In Secondary research data has been collected by individuals or agencies for purposes other than those of our particular research study.
Advantages of secondary data:
- Clarify the problem.
- Gathered quickly and inexpensively.
- Acquisition cost
- Acquisition time
- Convenience.
- May provide necessary background information and build credibility for the research report
Limitations of secondary data :
-
Lack of Availability: the needed data may be unavailable.
-
Lack of Relevance: the available data may be expressed in units or measures that cannot be used by the researcher.
-
Inaccuracy: previous researchers may have published data containing errors that may distort research results.
-
Insufficient Data -- Even if the secondary data is available, relevant, and accurate, it may not be sufficient to make a decision or bring complete closure to a problem.
Primary reserach:
Information that is developed or gathered by the researcher specifically for research project at hand.
Advantages of primary research:
-
Lack of Availability: the needed data may be unavailable.
-
Lack of Relevance: the available data may be expressed in units or measures that cannot be used by the researcher.
-
Inaccuracy: previous researchers may have published data containing errors that may distort your research results.
-
Insufficient Data -- Even if the secondary data is available, relevant, and accurate, it may not be sufficient to make a decision or bring complete closure to a problem.
Disadvantages of primary research:
- Acquisition cost
- Acquisition time
- Hard to select sample unit, size and frame.
- May provide necessary background information and build credibility for the research report
Any paid form of non personal communication that is transmitted to consumer through such mass media as television, radio, news paper, magazine, direct mail, and out door displays.
Short lead times
flexibility,
community prestige, and
intensive coverage for ads.high believability.
Media Types – Advantages & Disadvantages
Magazines 5%
Image reproduction
Long life
High geographic and demographic selectivity
High quality reproduction
Radio 8%
variety of stations allows advertisers to easily target audiences and to tailor their messages to those listeners
. low cost,
flexibility,
mobility
No visual treatment
Short life span
Highly fragmented
audience
Television 25%
Mass coverage
Low cost per customer
Demographic
selectivity
High color capabilities
High execution cost
Skepticism
Technology
Clutter