Research for my planned cake and pastry shop.

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Action Plan

What do you have to do?

I’ll open a Pastry shop in which I will sell all kinds of cakes, pastries, cookies and Bread. I would also offer free home delivery. Our staff is well educated and especially trained to do their jobs. The shops timings would be from seven in the morning till ten in the evening. The shop can also deliver goods after timings on especial request. The shop would also be having beverages. The shop would also be having sitting arrangements. The shop will be centrally Air –conditioned.

For this I have to carry Market research.

To investigate about the location and choose a place where I could capture the market. I would survey people which places they go for buying pastries and etc. And what flavours they like for cakes and pastries’ will further investigate that home delivery is required or not.

From where the information will be gathered?

I’ll go to people and interview them and then go to the nearest areas and distribute questioners and then I’ll evaluate.

 If market research is not successful then I will distribute broshers and leaflets in near residential areas.

Brief definition of marketing?

 Marketing is the delivery of customer satisfaction at a profit.

 Marketing Management is the process of planning and executing the conception,

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Pricing, promotion, and distribution of ideas, goods, and services to create exchanges that

Satisfy individual and organizational objectives.

Potential customers

My potential customers will be those people who love to eat sweet things. My potential customer’s ages can be from a small child to an old man. As children and Adults both love cakes, cookies and pastries etc. Sugar patients can have tea, juices and without sugar biscuits. All those people who want a break from work can come and have tea and cookies. My main focus is on occasions like birthdays, anniversaries and other parties.  Mainly my ...

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