• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11

Research for my planned cake and pastry shop.

Extracts from this document...

Introduction

Action Plan What do you have to do? I'll open a Pastry shop in which I will sell all kinds of cakes, pastries, cookies and Bread. I would also offer free home delivery. Our staff is well educated and especially trained to do their jobs. The shops timings would be from seven in the morning till ten in the evening. The shop can also deliver goods after timings on especial request. The shop would also be having beverages. The shop would also be having sitting arrangements. The shop will be centrally Air -conditioned. For this I have to carry Market research. To investigate about the location and choose a place where I could capture the market. I would survey people which places they go for buying pastries and etc. And what flavours they like for cakes and pastries' will further investigate that home delivery is required or not. From where the information will be gathered? ...read more.

Middle

what are you buying for? -Birthday -wedding/anniversary -other occasions -just because I felt like Q4) How much would you spend at a bakery? -�10 -�5 -�15 - �7 Q5) Are you satisfied with the present cake shops? -Yes -NO Q6) would you also like to have different types of beverages ? -Yes -No Q7) Would you like to have free delivery of your goods? -Yes -No Q8) Would you like if the biscuits were given shapes of dolls and etc.? -YES -NO Q9) You would pay by cash or by plastic money? -Cash -Plastic money Q10) Would you like to buy bread from a new shop? -Yes -No Q11) Would you buy drinks and water from our shop? -Yes -No Why did you write a questioner? I made a questioner because by its help i will come to know what prices to keep. Whether what services to give and not to give. On which portions to concentrate on. ...read more.

Conclusion

o May provide necessary background information and build credibility for the research report � Any paid form of non personal communication that is transmitted to consumer through such mass media as television, radio, news paper, magazine, direct mail, and out door displays. � Short lead times � flexibility, � community prestige, and � intensive coverage for ads.high believability. Types of media Advantages disadvantages Newspapers 19% � Short lead times � flexibility, � community prestige, and � intensive coverage for ads.high believability. � \ � Short lifespan � Low pass-along rate � Color capabilities � Selectivity of narrow Markets Media Types - Advantages & Disadvantages Magazines 5% � Image reproduction � Long life � High geographic and demographic selectivity � High quality reproduction � Waste circulation Radio 8% � variety of stations allows advertisers to easily target audiences and to tailor their messages to those listeners � . low cost, � flexibility, � mobility � No visual treatment � Short life span � Highly fragmented audience Television 25% � Mass coverage � Low cost per customer � Demographic selectivity � High color capabilities � High execution cost � Skepticism � Technology � Clutter ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Would A Tuck Shop Be A Profitable Business?

    A competitive rate of �5 per hour would account to �40 a day for 5 days a week, which would total �200. This would leave around �1500 without out covering the fixed costs such as rent. The area I would propose to use as the site for the tuck shop is small but quite adequate to carry out its purposes.

  2. Business GCSE Unit 1, A1

    they all enjoy the free chocolate given and the opportunities Cadbury World offer them. Families visit Cadbury World because it isn't too expensive and it keeps kids occupied. Foreigners visit Cadbury World to learn about the process of the production, they also go because Cadbury chocolate may not be as

  1. Business- Open retail store

    People who also work in central London have higher annual pay than in communities. Part B: Getting my questionnaires filled in I got my questionnaires filled out by people on the streets on central London, specifically in Leicester Square. The people I targeted on the streets were random, however I

  2. Business Shop Task

    Survey To find out whether my shop would even succeed under the potential consumers wants and needs, I created a survey which I gave out to 20 people in Barkingside, Chigwell, and Buckhurst Hill. In doing this I could easily break down the possible answers to some crucial decisions,

  1. Business Shop

    (Business Studies for GCSE, Fourth Edition, Renee Huggett) Target market - The People who the product is aimed at according to certain factors, e.g. Age, gender, income. (Business Studies Exercise Book) Task 2 - Primary Research - Survey For this task, I have to find out how to make my

  2. market research

    What is your favourite sandwich? ...................................................................................................... This will give me an idea on which sandwiches will sell the most. 12. Do you prefer hot drinks or cold or both? Hot...... Cold...... Both....... This question shows me what type of drink appeals most to the customers.

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    brokers, magazines, or other companies, has enabled certain small businesses to operate from any location yet serve national or international markets. Marketing Performance After implementing a marketing program, entrepreneurs must evaluate its performance. Every program should have performance standards to compare with actual results.

  2. Analysis of research on the location of a new pizza shop.

    The results from the questionnaire will help to make the marketing strategy in order to produce a successful new pizza shop. To collect the information was quite tough since I had to ask people about what they wanted a new pizza business to be like.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work