• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11

Research for my planned cake and pastry shop.

Extracts from this document...


Action Plan What do you have to do? I'll open a Pastry shop in which I will sell all kinds of cakes, pastries, cookies and Bread. I would also offer free home delivery. Our staff is well educated and especially trained to do their jobs. The shops timings would be from seven in the morning till ten in the evening. The shop can also deliver goods after timings on especial request. The shop would also be having beverages. The shop would also be having sitting arrangements. The shop will be centrally Air -conditioned. For this I have to carry Market research. To investigate about the location and choose a place where I could capture the market. I would survey people which places they go for buying pastries and etc. And what flavours they like for cakes and pastries' will further investigate that home delivery is required or not. From where the information will be gathered? ...read more.


what are you buying for? -Birthday -wedding/anniversary -other occasions -just because I felt like Q4) How much would you spend at a bakery? -�10 -�5 -�15 - �7 Q5) Are you satisfied with the present cake shops? -Yes -NO Q6) would you also like to have different types of beverages ? -Yes -No Q7) Would you like to have free delivery of your goods? -Yes -No Q8) Would you like if the biscuits were given shapes of dolls and etc.? -YES -NO Q9) You would pay by cash or by plastic money? -Cash -Plastic money Q10) Would you like to buy bread from a new shop? -Yes -No Q11) Would you buy drinks and water from our shop? -Yes -No Why did you write a questioner? I made a questioner because by its help i will come to know what prices to keep. Whether what services to give and not to give. On which portions to concentrate on. ...read more.


o May provide necessary background information and build credibility for the research report � Any paid form of non personal communication that is transmitted to consumer through such mass media as television, radio, news paper, magazine, direct mail, and out door displays. � Short lead times � flexibility, � community prestige, and � intensive coverage for ads.high believability. Types of media Advantages disadvantages Newspapers 19% � Short lead times � flexibility, � community prestige, and � intensive coverage for ads.high believability. � \ � Short lifespan � Low pass-along rate � Color capabilities � Selectivity of narrow Markets Media Types - Advantages & Disadvantages Magazines 5% � Image reproduction � Long life � High geographic and demographic selectivity � High quality reproduction � Waste circulation Radio 8% � variety of stations allows advertisers to easily target audiences and to tailor their messages to those listeners � . low cost, � flexibility, � mobility � No visual treatment � Short life span � Highly fragmented audience Television 25% � Mass coverage � Low cost per customer � Demographic selectivity � High color capabilities � High execution cost � Skepticism � Technology � Clutter ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business GCSE Unit 1, A1

    External Factors: Competition - Cadburys have very high competition (Mars & Nestle) who are constantly bringing out new products for the public, at times this could be hard for Cadbury to keep up with. Credit Crunch - Because of the credit crunch people may cut back on spending days out, therefore Cadbury World will not bring in as much revenue.

  2. Business Studies - Project

    This is known as Market Segmentation. Each group will have different wants. The market can be segmented in several ways. The most common ones are: Age Consumer needs and wants change with age, so Marketers design, package and promote products differently to meet the wants of different age groups.

  1. Telemarketing Project

    often be set up using existing space and personnel, a Telemarketing operation is relatively easy to start up. 2.1.3 The Constructive Factors of Telemarketing There are three main factors of Telemarketing construction. They are professional staff, telecommunication equipment, and database.

  2. Would A Tuck Shop Be A Profitable Business?

    which my business could fill. Also my questionnaire could tell me what market segments are and should exist. It is wise to produce a pilot survey to experiment on an audience. This will help for final surveys and their construction.

  1. Marketing Inteligence Exam Project: Snowboarding

    * This gives us an estimated market for our product in Britain alone of 535.500 consumers. * Because of the Internet, a product like this can easily be sold all around the world, which would increase our market tenfold.

  2. Business- Open retail store

    Task 7c) I need to chose the best form of advertising for my business and explain why I choose it Different forms of advertising the advantages and disadvantages for them and the costs I have gathered this information from tasks prior to this 20-05-07 I was confused about which form of advertising to choose Task 7d)

  1. Business Shop Task

    3 I will then create a reliable survey which will provide me with information via the consumers, by obtaining there answers through my questions, this will include what prices they would pay, do they think it should sell meat/milk etc?

  2. Analysis of research on the location of a new pizza shop.

    The results from the questionnaire will help to make the marketing strategy in order to produce a successful new pizza shop. To collect the information was quite tough since I had to ask people about what they wanted a new pizza business to be like.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work