• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25

Research in to setting up a specialist foot massage boutique.

Extracts from this document...


Introduction 'We Do Feet' is a specialist foot massage boutique aimed at offering its customers a chance to put their feet up, relax and be pampered, all at affordable prices. The warm, relaxing ambience of the boutiques is created through a combination of soothing music, calming aromas and serene natural surroundings. The company name and logo has been carefully considered, as this will become a major element for the branding of the boutiques and supplementary products. (This introduction will be on the leaflet.) Idea During the summer holidays I spent four weeks travelling Thailand with my family. There I noticed hundreds of foot reflexology shops full of European, American and Australian tourists. I had many foot massages myself when I was there and thoroughly enjoyed them. I thought to myself, what a great idea and opportunity it could be for me to open a chain of these in the UK, as I have never seen these before. But I knew I would have to act quickly to establish my business and brand first. Naturally the concept would have to be adapted to suit the UK lifestyle but the basic principle would be the same. Market research There are two main methods of market research: * Desk research/secondary research (uses data, or information, which already exists in printed form or computer files) * Primary research/field research (obtains original data or information, which did not exist before, from customers and other people) The primary data gained by field research is significant, because it is not available to any other businesses, unless they do their own research. Though, it is much more expensive than desk research and much more time consuming. When the information has been gathered, it has to be collated, and then analysed before any trends or information become evident. Secondary research is much easier and cheaper than primary research, because the data is already available and does not have to be gathered or analysed. ...read more.


92 % of the people I approached were interested in having a foot massage and 8% hated the idea of their feet being touched. Question 8 was also very important because I was going to find out if they would be willing to pay my price, 82% of the people said that they would pay the ten pounds. Question 9 would be crucial for the employment of staff. Everyone bar six people wanted a female masseuse and the other six ticked both because they did not mind. Question 10 was answered by everyone as a yes, because they thought it would be nice to have a hot drink whilst having their treatment. The results of Question 11 showed that very few people were interested in supplementary products, however with more information and good marketing stragergys I believe that these products would sell. Question 12 asked whether the interviewed people were resident in London. I found that this was the case for 60% of the people. This tells me that there are a fair amount of tourists and they would most likely enjoy the luxury. Question 13 was important for the promotion of the company because I need to know which magazines to advertise in if I decide to advertise my service above the line of promotion. The results showed that 32% were the fashion magazines like FHM and GQ. 55% were the celebrity gossip magazines like Hello, OK and Heat. Other magazines mentioned were specilised such as sport, home & garden and electronic magazines. Graphs To Show The Results In The Questionnaire Question 1: Gender Question 2: Age Because there were a wide variety of ages I can not plot them on the pie chart. Question 3: Occupation Question 4: Income per Annum Question 5: Reflexology (know what it is) Question 6: Ever experienced it? Question 7: Would they like it? Question 8: Price? ...read more.


92% of the people I asked liked the idea and 82% of people were willing to pay the �10.50 for a treatment. I have designed my marketing mix well to suit my business idea, my service is very professional and relaxed and that is what people want. I am promoting the idea using the cheapest methods available, and the just stop site is ideal because it is the busiest shop in England and on the busiest street in London. I think that my business will be successful because looking at the questionnaire people loved the idea. If I was to start this coursework again I would like more time because I would like to do more primary research, and question people throughout the year to see when business would be most busy. This is one thing I regret the most, I did not do as much research as I could have and this was very important to finding out what will bring success into the business. I went to Oxford Street on a Wednesday and a Saturday so that got a weekly variation and to no surprise it was busier on the weekend. I would have liked to do a seasonal variation because it would give a better idea of when business is best, without doing this I can assume that in the summer and for Christmas shopping it would be very busy. I think that the most important thing about success is the USP of the product and the low price of my product. I think that this business idea is going to be easier than others because if I was to open up a new supermarket, I would be immediately be pushed out by the bigger ones already in the market with all of the customers, like Marks and Spencer's and Tesco. If I could in the future I would like to open up a chain of these throughout London, Manchester, Bath and all of the other big cities. Naturally this will take years of hard work and effort. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Analysis of the current strategic situation facing Marks & Spencer.

    To ensure M&S does not become out of touch with the market again a more scientific management style would be more appropriate. This would be more democratic and ensure concerns from store managers could easily be communicated to executives and so any potential problems would be identified before it became too late.

  2. Marketing mix

    Physical evidence for dealers includes some of the place-related elements - exterior elements such as parking and signage and interior elements such as design, layout, equipment and decor. In other service situations these elements will be different. For example, the physical evidence would relate to the hotel in which you

  1. Opening an Arcade – Feasibility Study

    I will also have 6 full-size snooker/pool tables, 6 small coin operated pool tables and 2 air hockey tables. Promotion: This is an important aspect of a businesses marketing strategy. It will allow me to present the right image, what the business offers and to show the consumers that my business is competitively better.

  2. Business GCSE Unit 1, A1

    occasions and half terms to go and have fun with their mates. Other areas money comes from are Businesses, Alton Towers have conference halls in which businesses hire for meetings, speeches, lectures etc. They do this because of the large amount of land they have available.

  1. Business Studies Coursework

    The Marketing Campaign Marketing possibility Describe Advantages Disadvantages cost Posters Poster advertising is to attract people in streets and towns. It is a cheap way to announce my message to the public showing the opening day, price offers, and new products.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    This may affect the quality of my results. However large my sample size was, it will still not accurately show the whole population. I used the largest sample size I could possibly use with the time I had available. I thought that an appropriate sample size will be 200.

  1. Marketing coursework

    The different types of secondary market research I might use will be * Magazines - To find out information about market research summaries * Newspapers e.g. Business section - To find out information about different business in the area * Internet- To find out information about other customers and to

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    * In high growth market. * Good current economic climate (discussed in external influence section, page 16). Threats * Competitor may release a new car shortly after so attracting many customers away from Audi. * Reputation of competitors such as Mercedes and BMW will cancel out the advantage this would give Audi.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work