• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research the German Car Industry - BMW

Extracts from this document...

Introduction

Framework for analysis Within this dossier I am going to research the German Car Industry, firstly I am going to give a little background history to Germany, then Berlin where the person will be based to work for BMW. Then finally I will tell the person about BMW, their history and his/hers role within the company. I have decided to use a 50/50 approach to this dossier by this I mean 50% will be on the country i.e. Germany and Berlin and 50% will be on the company. I have chosen this because I feel, and will explain throughout this piece of work that it is very important to know the ways and the customs of a country as well as the industry in which you are going to work. I will try through this piece of work to help the person 'settle' in quicker and be comfortable of his/her surroundings. If someone feels happy in his/her surroundings then this should spread into his/hers work life and by focusing more on the country I feel this could happen quicker than usual. About Germany Population: 82,057,000 Size: 357,021 km� Adjacent countries: Austria, Belgium, Czech Republic, Denmark, France, Luxembourg, the Netherlands, Poland, Switzerland Highest point: Zugspitze (2,962 m) - 31% of the country is covered with forests Coastal line: 2,389 km Life expectancy: 77 years (Men - 73 years; Women - 80 years) System of government: The Federal Republic of Germany is a democracy with a liberal free-market economy, freedom of religion and freedom of the press. Germany is a member of the European Union (EU). Capital: Berlin (3.47 million inhabitants) 16 States in the Federal Republic: Baden-W�rttemberg, Bavaria, Berlin, Brandenburg, Bremen, Hamburg, Hesse, Mecklenburg-Western Pomerania, Lower Saxony, North Rhine-Westphalia, Rhineland Palatinate, Saarland, Saxony, Saxony-Anhalt, Schleswig-Holstein, Thuringia Railway system: 43,966 km Freeways and roads: 633,000 km Bicycle tracks: 40,000 km Federal and national waterways: 10,000 km Sea water routes: 23,000 km� Time zone: In Germany, clocks are set to Central European time. ...read more.

Middle

The car industry has remained one of the pillars of the German economy. Currently about 1.26 million people are employed in the car industry. In 1998 5.73 million cars were produced and 3.27 million of these were exported. Daimler-Benz is the largest of the three major players, Volkswagen being the second and BMW the third. The car industry is, however, facing the biggest changes since the introduction of mass production. With ever changing markets and fluctuating economies mass production in the old sense may be on its way out. Cars that are not sold quickly turn into huge losses for their company. This may be avoided by introducing more flexible production systems. The idea is to produce cars according to customer's wishes and, more importantly, when they want to buy them. This idea is based on BTO (built-to-order) systems. In Germany about 60% of cars are built according to orders placed directly or indirectly with the factory. The next step, mass customisation, would suit both customer and manufacturer. The problem is to develop a production system that can adapt quickly to a changing demand and supply at a lower cost. Together with American and Japanese car makers Volkswagen is involved in the so-called "3DayCar" project which tries to apply the mass customisation model initiated by the computer manufacturer DELL to the car industry. Considering the size of German car manufacturers like Volkswagen and Daimler-Benz, these new production methods may mean major changes on a huge scale. Another change is the increasing size of car manufacturers. The five leading corporations worldwide are General Motors, Ford, DaimlerChrysler, Toyota and Volkswagen. The worldwide overproduction of cars and fluctuating markets has meant that all five have been involved in a number of acquisitions and mergers in order to consolidate their position as global players. DaimlerChrysler is now said to be interested in Mitsubishi Motors and Volkswagen in BMW. ...read more.

Conclusion

Special selection events are designed to give applicants every opportunity to demonstrate their skills and abilities in a variety of relevant activities and to learn as much as they can about the organisation and the role they are applying for. BMW Ltd actively encourages its employees in the development of their careers BMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personal development, aligned to the achievement of corporate objectives. The BMW Centre for Development team helps employees to select and undergo the most appropriate training programme for their needs. Requirement is assessed annually during the appraisal process. Courses available to staff include: Management Sales After sales Technical Dealer Service Managers are expected to interact regularly with their team and this process is formalised through "Portfolio" where managers and employees review performance together every November covering the following areas: Today BMW has various production plants in Germany, Austria, South Africa and the USA as well as sales offices in Asia and Mexico. Apart from cars and motor cycles the group is involved in the production of aircraft engines. Cars, however, account for nearly 75% of the company's sales. Company's operations also include software (softlab GmbH). Due to recent changes in the car industry there has been speculation about a possible merger between BMW and another car manufacturer, but the Quandt family who owns about half of the BMW shares has downplayed such speculation. In the beginning of 1994 BMW bought 80% of the shares in the Rover Group. The company later on sold Land Rover to Ford and Rover Cars to Phoenix Consortium. BMW is known for its production of passenger and Formula 1 cars as well as motor cycles. In the year 2000, BMW sold 830 000 cars, 74 000 motor cycles and employed 93 000 people. BMW are and will continue to be one of the largest car manufactures in the world, producing top of the range vehicles for years to come and being a credit to Germany is what BMW is all about. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Human resources management merger of two colleges

    Leigh Thorne, Leigh co-ordinates the administration for all recruitment and selection and provides administration support to team 1. While the second team is lead by Chrissie Goss, who is the Human Resources Administrator, Chrissie provides support to the Head of Human Resources and Administrative support to team 2 while Jean-Rose

  2. Managing Human Resources in Marks & Spencer.

    Marks & Spencer encourage movement across business and functional boundaries within the company, to develop breadth and depth of experience, and offer opportunities for career development. 5.0 Possible areas of conflict in the human resources function This information it not available to any one outside the business, this is confidential

  1. Cameron Balloons: History.

    There is the basket, the burners and all the rigging to be done. The baskets are made by an outside contractor but finished by Cameron's. This means that they put all the padding and fittings to complete the basket. Cameron Balloons: Marketing Department Cameron Balloon's marketing section handles all sales of Cameron Balloons.

  2. Recruitment and Selection - Next

    The rights of employers and employees - the legal relationship between them - rests solely on the contract of employment. A contract is an agreement between two parties. The contract of employment sets out the basis on which the employee carries out the legitimate work of the employer in return for the payment of wages.

  1. I have decided to investigate a large hotel chain called intercontinental hotels group PLC. ...

    Most employees in the holiday inn are trained to deal with customer care. In the holiday inn there are two types of customers' corporate customers and leisure customers. Corporate customers Corporate customers are business people that use the hotel for conference, meetings and staying over night.

  2. Critically evaluate why so many mergers and acquisitions continue to be made when so ...

    For example when Mellon Bank and the Boston Co merged in 1993 they failed to consider how 'cultural conflict could drain the combined company of its most important acquired asset of the talents of Boston Co.'s money-management wizards. Offended by Mellon's cost-conscious management style, a key executive left the organisation.

  1. A report about the recruitment and selection for a particular job role in the ...

    An employee might need to do other jobs that are similar to their job if they are directed to do so by their management. Next they will need to draw up a Person Specification using the seven-point plan, which was an idea from Alec Rodger. The seven points are: 1.

  2. A comprehensive overview and an analytical insight into human resource management at Barclays bank ...

    In some companies, it may be large department with highly qualified staff. In others, it may be much smaller, which often indicates the importance the company attaches to its staff. The term human resource management (HRM) first appeared in the 1980s.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work