I think the aims of the business are to provide a hairdressing service that will suit everybody and will be able to offer people exactly what they want. Also I think the business wants to provide quality to ensure the respect and approval of customers so that they will return.
The business is located in Stockton Heath, I think this is important to the business’s success because Stockton Heath is well known for hairdressing business’s. This shows there is a large market for this type of service and I think the business has definitely taken advantage of this by producing a suitable service for the community. Also it is an easily accessible place so it means that staff and customers will be able to get there easily. The area that it is located in has a lot of people pass through easy day because it is right near Warrington town centre so this means that there are a lot of potential customers so it means a lot of potential profit.
The business offers a wide range of goods and services to suit many different target markets. Although the business’s main priority is to advertise its hairdressing instead of just offering this the business also offers hair styling products. I think the reason the business does this is to attract other/more customers and to try and increase profits as much as possible. The business offers rather expensive products I think the reason it does this is to try and imply to the customers that the business will offer quality and exceptional goods. Also the hairdressers is for men and women I think this is to attract more customers and it is also to get a bigger target market.
I consider the target market of this business to be young females and middle age male and female customers. The reason I think this is because of the products that the business sells and how it advertises it is advertised. The business sells GHD products and these normally appeal to young females so I think that the target market has definitely influenced the services and goods sold. I think that another way in which its target market has influenced the business is by the type of advertising it does. The business advertises young hairstyles I think the reason it does this is to attract the younger generation. The business wants to do this because it wants to maintain a young trendy image.
I think opening a new business would be good for the community for many reasons. One reason would be because it would give the people of the community more choice also it means that there would be different price ranges so all types of people in the community will be able to get their hair cut. A disadvantage is the fact that instead of opening a different shop another hairdressers will be opened in the area where as a different shop could benefit the community more.
An advantage of opening a new hairdressing shop in the community for Toni & Guy would be that it could be healthy competition and it could also attract more customers for the whole community not just for that business. A disadvantage would be the fact that it could attract customers away from the existing business.
Overall I think that this business is very successful and I would hope my hairdressing business could be as successful.
