Richer Sounds have functional areas to be able to have an organised and successful business.

Colleague support - this is also another name given to the human resources in Richer Sounds. This department also deals with Recruitment, training and other aspects of the human resources. This deal with the communication with there staffs and establishes the staffing needs.

Purchasing, warehousing and distribution - Although Purchasing and Distribution are two separate departments at Richer Sounds, they have link because  they see the goods are bought, stored and distributed to the stores.

Store operations - store operation deals with the store management.  The main responsibilities of store operations are:-

• Setting each store’s budget in relation to its overheads
• Checking that all the stores achieve their targets. This includes monitoring store sales, making sure that the stores are operating within their budget and receiving good reports on customer service.
• Taking action if targets are not being met by advising and supporting the store managers
• Checking stock orders sent in by the stores. They check both the type of stock and the quantity ordered.
• Communicating with all stores to give regular feedback and advice.
• Deciding the minimum staffing level (MSL) of each store.
• Organizing stores visits and obtaining regular feedback from colleagues.
• Customizing individual stores to meet local needs in relation to layout, opening hours or prices.
• Managing colleague problems and serious disciplinary issues.
• Ensuring store managers undertake health and safety risk assessments on a regular basis.
• Supporting and advising store managers and colleagues when they have other problems or difficulties.
• Investigating any problems or discrepancies identified

Administration and IT support – this department deals with advanced technology and they keep records of the present department and they organise and write letters to various departments.  They keep data base of customers to send them newsletters and ensure they are satisfied with their products. They make sure that the product is safe to use

Customer service - There are a number of things that a business will need to provide to give there customer good service. This also includes the services and repairs department. Providing information, the type of information required by customers and clients can vary a lot. The customer service departments’ job is mostly to take care of there customers they do these by given the customer satisfaction through giving their costumer service top priority by recruit and train the right people for the various department to do well and also motivate colleagues to treat the costumers well and have a friendly environment and also they made it a costumer friendly environment by providing the necessary things that the costumers will use. Then they finally measure the results by asking the costumers some sales questionnaires and send them surveys.

The department uses various ways to attract the costumers by providing the necessary satisfaction which include: *Ease to access *Layout of the space           *Ease for costumers to find what they are looking for  *They insist on smart colleagues in uniform  *They treat the costumers well and they provide a well cruised environment

  ICT in Richer Sounds could be developed because technology increases every day and so they hope for improvement and development on the future. The reason is because ICT and technology enables people to communicate more easily and conducive due to the development improvement. They can improve by the use of video conferencing which allows two or more departments to interact via two-way video and audio transmissions simultaneously. They can also improve by making the business a paper less business which involves the use of ICT throughout the business and it makes it less stress for the business. They can also use ICT to design newsletters to all their customers advertising the business. They can offer special deals to existing customers by giving the customers discount, half prices and others. They can also use

This enables people to communicate more easily and more quickly.

Internal communications includes the communication within the business.  Richer sounds use these kinds of communications because they need to communicate from directors or senior mangers to colleagues. They also communicate from different functional areas or department of richer sounds to another.