Safeway's Human resources management.

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                Unit 4 – Human Resources

Muna Mumin

Unit 4 – Human Resources

Introduction

I will be looking at the way Safeway’s Human resources management is run, Safeway is one of the leading grocery retailers in the UK with annual sales of around £9 billion, 90,000 employees and nearly 480 stores nationwide. Their stores attract around 8 million shoppers every week. Originally they were a US owned company called Safeway Food Stores Ltd. Their first UK store was opened in Bedford in 1962. Over the next two decades the company’s portfolio of stores rose to 133, establishing it as a serious player in the booming UK food retailing market. This success reflects the radical changes they have made in the way they do business and their strategy is based on four key objectives which is focus on product and price, best at fresh, best at availability and best at customer service

Argyll was formed in 1977 by James Gulliver and named after his Scottish birthplace,
the company grew rapidly through acquisition, and during the 80s Argyll focused its retailing operation on the Presto brand while also operating a range of other food and drinks businesses. By 1987, Argyll had the necessary financial muscle to make a bid for the Safeway name and estate. In February 1987 Argyll bought the UK arm of Safeway for £681m and with it came a distribution network and the ‘Safeway’ name, a programme was launched to integrate the best systems and processes from each company and convert many of the larger Presto stores to the Safeway fascia. As its food retailing operations became more important, Argyll began to sell its non-core businesses and invested in a massive store opening programme. In 1996 the company name was changed to Safeway plc and all stores reframed under the Safeway identity.

Their human resources support management in recruitment, induction and training. HR policies on terms and conditions of pay and benefits, performance management, training and career development apply to all Safeway people. It believes that by building sustainable advantage over our competitors it can only be done through Safeway people. We are creating a business culture in which our people are passionate about our products, our stores and everything we do. If their employees have an unbreakable will to compete and have the skills, knowledge and resources to do their best every day.

The Human Resources operation within Safeway affects all departments and impacts on all members of staff. Human Resources Managers are responsible for attracting, developing and retaining people who are great assets to the stores. They provide expert advice on a range of employee issues and work to help people achieve their full potential.

Their HR strategy has been broadened to ensure they prepare both their business and people for the future and will continue to develop managers in the key areas needed to support this phase, e.g. change. Leadership will be a requisite skill to support their people and managers will receive ongoing development in this area.

Safeway's entire Supply and HR Divisions recently became Investors in People accredited. In the case of the Supply Division this achievement was unique as they employ both permanent employees and contractors at third party depots.

Human Resources Planning

The function of human resources within a business is considered to be one of very important elements in running private and public enterprises besides the financial capital. It envisages manpower planning which focus on the various ways of attracting sufficient candidates with the right qualifications.

Broadly speaking, the role of human resources include among others manpower planning, recruitment and selection, training and development and performance of management so that a business can have the best people for jobs who are able to perform their respective tasks to the highest level possible. Other responsibilities also include designing jobs that are interesting, keeping within the law on issues such as health & safety, equal opportunities, sex & race discrimination and termination of employment. Another responsibility also include dealing with trade unions, staff association, disputes, industrial tribunals and other legal actions, also ensuring that organisational structures and procedures allow employees to express their views, ideas, complaints and worries.

If a business is expected to be effective and efficient it needs to manage its employees or human resources well. If workers are well managed they will be happier, better motivated, more responsive and more productive. Badly managed employees are more likely to be less enthusiastic, less willing to show initiative and likely to miss work. and finally less productive.

The external labour market is also considered to be a very important factor when dealing with human resources. It is made up of potential employees whether they are locally, regionally or nationally that may have the skills and experience required for a particular business. Manpower planning should cover the analysis of both internal staffing resources, and the monitoring of the availability of labour from external resources. If a business fails to analyse the pool of recruits within the working population both local & national then it runs the risk of not being able to satisfy any additional manpower requirements from external sources. There are many different factors that affect the size and nature of the labour market.

Labour Market

The Labour market is defined as the combination of labour demand and labour supply. Labour demand refers to the total number of workers or even working hours required by employers and is usually measured by the number of jobs plus vacancies. Labour supply refers to the total numbers of hours that labour is willing and able to supply at a given wage rate. It can also be defined as the number or workers willing and able to work in a given occupation or industry for a given wage.

National Labour Market

A business must consider its ability to meet its manpower requirements so that it can operates efficiently and at  the same obtain profit  or at least cover its running costs in the short run. Overall a national labour market is influenced by the following factors:

  • Trends in the size of the working population.

  • Competition for labour within businesses industry.

  • Overall level of economic activity.

  • Education and training opportunities.

  • The effect of government legislation.

A national external source also has to be considered, these include national policies, demographics trends and developments which can affect the ability of a business to recruit certain types of labour. Similarly all these factors can have an implication of salary levels and the conditions of employment. We can easily say that manpower planning must also take into account the following factors:

  • Economic trends which will affect the demands for different types of labour e.g. in today’s environment there is a greater demand for people with technology skills.

  • National demographic trends may have particular implications for the growth of the working population.

  • Education and training trends which change the structure and emphasis of university courses and the provision of technical and vocational education in schools and colleges.

  • New legislation including government policies and European Union directives on wage and salary negotiations, the role of staff associations and trade unions, equal pay, sex discrimination, employment protection, working time and industrial relations.

Local Labour Market

Business needs to be aware of the labour supply in the location they are operating, they need to know about future and current supply trends. In order for a business to gain a clear understanding of the local supply conditions they must have access to such statistics. Other information can be obtained by local employment offices and job centres which have details of unemployment figures for their particular area, local employers also want information on local wage rates and income levels in order for them to pitch an appropriate wage level to recruit or attract the right sort of employees.     The types of information a business needs to know about local employment trends are the following:

  • Local employment gives an indication of the general availability of labour and state how easy or difficult it will be to recruit.

  • Local Skills shortage, there are job roles that go into decline because the skills required for certain jobs are becoming redundant.

  • Competition for employees, it is in a business best interest to know whether its competitors are expanding.

  • Availability of labour.

Local external sources have to be looked over when assessing future manpower requirements and how it can be satisfied by local labour markets and manpower planning should take into account the following:

  • Developments in the local transport system that determine the effective catchments for labour area.

  • Demographic trends paying particular attention on the overall size and age structure of the local working population, e.g. if there a lot of graduates in the area they might consider recruiting them.

  • Housing and the availability of different types of accommodation.

  • Environmental developments that influence the attractiveness of the area as a place in which to live, more homes and people.  

  • The local effect of any changes in the governments regional and urban development policies, e.g. if a new retail park opens, there will be more jobs.

  • Unemployment rates and the availability of workers with particular skills, qualifications and experience for example higher labour market available for work & higher demand for certain jobs then wages get higher.

  • The availability of part time and casual labour, e.g. students and mothers.

  • The quality of local education and training providers, people will be more skilled which means higher wages.

  • Local competition for labour and its impact on pay rates and fringe benefits e.g. one company might look at what benefits another company offers.

Manpower planning and internal staffing resources

The purpose of manpower planning within different organisations will vary and it is important to identify this purpose - i.e. why your organisation needs to do manpower planning. Once the purpose is clear, then it is important to develop a consistent approach to meet these needs. Manpower Planning is the process by which an organisation determines its human resource management needs and issues, and develops and implements plans to address them, it also gives a clear picture of the supply of labour available to a business internally for example skills, attributes and the potential of the current employees.

At this level the manpower planning function deals with understanding the staffing requirements necessary to implement the organisation's overall plans. The focus here is on the wider implications of the organisation's manpower plans in terms of, for example, skill mix and development programme requirements, as they affect the organisation as a whole. Manpower planning at an operational level deals with specific programmes defined as necessary by management to meet their objectives.

Research and experience shows that workforce planning fails when it is applied in a manner which is inconsistent with the needs of the organisation. If it is viewed as too complicated, lacking serious senior management support or focused on issues which are not important to the organisation's success, it may be perceived as just another "personnel procedure". However, when it involves managers in meaningful and significant ways, when it provides useful information and stimulates effective decision making and when it addresses important issues before they become expensive problems, then workforce planning is seen as a valuable process of management. This should be based on a manpower inventory consisting of computerised personnel records on each employee which cover the following:

  • Age, gender and martial status.
  • Date employment commenced, the first day of their work.
  • How the employee first heard of the vacancy with the business, whether it was recommended.
  • Job title.
  • Department, section and job location.
  • Employment status (hourly, full-time, part time, shift).
  • Previous job titles within the organisation, whether they were once a checkout assistant and now a manager, we know that skills are there.
  • Previous work experience with other employees.
  • Performance and attainment, their ability.
  • Qualifications.
  • Training and development, what type of training they have and if they need more strengths.
  • Potential for transfer or promotion.
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Information from manpower planning can be analysed to help determine the resources that an organisation possess, and also identify important trends that may have implications for its future labour requirements. This plan should include records of employees that are no longer within the business and the reasons why these employees left for example if it was the company’s fault or employee personal reasons. It gives an opportunity for measuring and analysing:

Labour Turnover - Labour turnover occurs when workers leave an organisation and need to be replaced by new recruits. The main reasons that workers leave are:

• Resignation ...

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