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Setting up a small or medium sized business.

Extracts from this essay...

Introduction

GCSE Business Studies Coursework: Brown coffee Lounge. I have chosen to start my business as a sole trading coffee shop in the private sector, which provides my customers with coffee, latte, cappuccino, mocha, cocoa and French delicacies such as croissants, plain au chocolate, apple lattice and gateau. The distinctive feature of our service is our shop provides warmth, shelter, food and drink. This idea came about through my passion for coffee. Brown coffee Lounge launches with its first coffee shop located in the very prestigious Liverpool Street EC2. Brown coffee Lounge will offer city business commuters and tourists a totally new style of coffee shop - one offering uniquely flavourful coffee and a comfortable, upmarket environment at which to socialize, relax or work. Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice and other products that Brown coffee lounge does. Location: Brown coffee Lounge will be located in the prime section of Mile Square in the heart of the shopping and entertainment part of London. Brown Coffee Lounge's locations are designed for high volume year round, with revenues and profits to match. City of London council granted planning permission for a medium sized food retail unit in Liverpool Street. Expansion: Assuming this store is successful, it will be the first of a chain of Brown coffee lounge shops located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable amount of commuters, in two years we hope to become a PLC in order to raise much more capital and diversify.

Middle

* To provide the highest quality product possible. * Aim to maximise profit, sales and wealth creation. * To have stability and maintain market share * To satisfy costumers. * Limit the environmental damage caused. * To make a profit in order to survive. * Provide good services and reasonable but profitable prices. * Make Brown coffee Lounge the number one destination for coffee in Liverpool street * Sales of £200,000+ the first fiscal year, £350,000+ the second fiscal year and £500,000 the third fiscal year * Achieve a 15% net profit margin within the first year and 30% by FY3 * Achieve a total net profit of £30,000+ in FY1 and £100,000+ by FY3 * Be an active and vocal member of the community, and provide continual re-investment through participation in community activities such as the V festival and financial contributions to local charities, youth clubs and city academies. * Create a solid concept in the industry and track performance in order to begin expanding to other markets within one year. Our goal is to be the coffee shop of choice for the local Mile Square community, city business workers, tourists who visit the city, by providing a higher quality experience than any competitor. As a result, we intend to create coffee shops that quickly achieve profitability. We also want to make our contribution to the welfare of the local community by supporting charitable and civic activities. We will support the farmers who grow our coffee by using Fair Trade, Sustainable Production and Organic products whenever possible.

Conclusion

Demand and Supply The demand is the amount of meals that consumers are willing to buy. The law of demand is that as the price increases the quantity demanded will fall. If meals are sold at a very low price people can afford the product, but can also make the company run out of stock and money very quickly. The supply is the quantity of meals we are willing and able to make. The law of supply is that as the price increases, the quantity of meals supplied also increase. When the price is very low, we are unable to make a profit and so the supply is small. At high prices we can make a profit and so the supply is large. We would like to sell at a high price in order to retain profit and consumers want to buy at a low price so we have decided to reach a compromise, when agreed we have reached the equilibrium, in this case the equilibrium for our meals are at £15. The Organisation Structure / Hierarchy / Matrix S.W.O.T analysis LONG TERM ASSETS Under counter refrigerator £2000 Service / Prep counter £6000 Ice machine £1000 Large refrigerator £500 Milk coolers x3 £500 Cash register x2 Point of sale system £7000 Espresso machines x2 £10000 Fresco coffee brewer x2 £2000 Counter / Condiment bar / Shelving £6000 TOTAL £37500 SHORT TERM ASSETS Lighting Fixtures £1000 Persian Carpet £500 Tables, Chairs, Furnishings £1000 TOTAL £2500 ?? ?? ?? ?? Ashley Brown 11Y

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