Size, Scale, Purpose and Ownership

Authors Avatar

SIZE

MacDonald’s is very large business which actually is a franchise. Which means that the founder of the company is not in own of the all the businesses worldwide. MacDonald’s is international so it clearly employs over 250+ people. MacDonald’s currently have around 447,000 employees. Also MacDonald’s sales turnover is clearly over 10 million pounds in the UK. It is currently in the head of other huge successful companies like Pizza Hut and KFC and other leading fast food shops.

SCALE

When you see the MacDonald’s Logo or restaurant you’ve probably may have seen it worldwide in America, Asia and elsewhere from the UK. This means that MacDonald’s is a global or international business. It also consists of the Local Regional, National and European scales.

PURPOSE

MacDonald’s purpose is visibly to sell burgers and chips at an affordable price to customers across the globe. The company is currently making a lot of profit. They also use pricing strategies as BOGOF deals and Extra Value Meals.

OWNERSHIP

As a condition of the franchise agreement, the Corporation owns the properties on which most McDonald's franchises are located. The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois. The restaurant also has extra stuff added to it like a playpen, drive-thru etc. And also there are interactive restaurants that add entertainment like XBOX 360’s and karaoke machines.

Join now!

DISADVANTAGES AND ADVANTAGES

Advantages

  • Because Macdonald’s is well popular and recognized, they benefit from any advertising or promotion by the owner of a franchise
  • Financing MacDonald’s is easier because many banks or more likely to lend money to the company because of its good reputation

Disadvantages

  • The running cost of Macdonald would be higher than they expected because they are many businesses worldwide
  • Other businesses could give MacDonald’s a bad reputation.

SIZE

Richer ...

This is a preview of the whole essay