• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14

Strategic Management in Kenya.

Extracts from this document...


Strategic Management BUS 4090 Ehtesham Mohammad 608092 Anjali Sisodia 607491 Lecturer: Dr. Peter M. Lewa Table of Contents Background 1 History 2 Why it started? 2 How did it start? 2 The Organization's Mission Statement 3 The Organization's Vision Statement 3 The Structure of the organization 3 Medium and Long Term Objectives 5 The Corporate, Business and Functional Strategies. 5 Long Term Planning 6 Studying the external environment 7 Challenges the organization faces 7 Strategies companies have used to increase competitiveness 7 Issues faced by the organization in terms of MICRO and MACRO environment. 8 MACRO ENVIRONMENT 8 MICRO ENVIRONMENT 9 Problems Faced By the Organization 10 Financial Report 11 Other Information 12 Background We interviewed Mr. Firoz Dharani. He is one of the three Top-Level management and entrepreneurs. He has been working in that position for the last fifteen years as an Administrator. He's level of education is Diploma. He, together with his brother and nephew make all the decisions and planning processes concerning the organization. He preferred us not to disclose the organization's' name. All he has learnt in this industry is mainly through experience and 'trial and error'. Contact Mr Firoz, call 0733 740672. P.O. Box 13800, Nairobi. History The organization was established in 1976, and has since experienced remarkable growth in its training activities. It was at that time located at Asili Co-operative House on Moi Avenue. ...read more.


Long Term Planning This organization does not take long term planning very important but it is relatively important. It is prepared every year for internal and external control purposes. The long term planning is carried out in relation to the student market. These plans are formal and are stated in the horizon of one to two years. Long-term formal objectives are set. These are:- * Student growth. * Profitability. * Systems efficiency. * Efficient control. * Reduced costs, routine and time. Long-term strategies are also developed in terms of student market and these are formal. Some of these long-term strategies are quality and affordability. In the last planning activity, the processes that were to be covered were 1. Upgrading of teachers and systems. 2. Stability in terms of circulation of employees. The stages that were followed to achieve the above are i. Outsourcing of more staff. ii. Increase the salaries of the existing staff. iii. Pay the salaries in time. The role of the Top-Level management is to make all the required decisions. This is because management has to confront strategic decisions, as they cannot be left to the junior officers. All the three Top-Level management have the key responsibility for planning in the organization. Studying the external environment In order to study the external and industrial environment, the organization uses mechanisms like newspapers, advertisements, media and information acquired from their students. The key factors for success are * Giving satisfaction to students. * Giving added value. * Retaining staff. ...read more.


This happened in the case of BTEC. Now two other educational services have started offering this course. Hence the organization is focusing on marketing to get the greater share of the market. Other problems faced in the organization at the business and functional levels are that there was no clear definition of authority. The organization is run by three family members, each having their own specific needs in terms of how and what must be done within the organization. This is known to create problems. This also affects the flow of communication in the organization. The Top-Level management have therefore engaged in several meeting to agree on certain routines and processes in the organization. Financial Report No financial information was disclosed due to the sensitivity of the data. Other Information A disadvantage of having a business of this nature is that since there are too many courses, there hasn't been a focus on a particular course, hence even if there was a capability of expanding a course if has not been undertaken. The only time when a course got attention is when there was a problem concerning it. More like the economies of scale where the more you produce the less the costs, the organization tries to get more than 20 students per class so that they can profit. 20 students is the break-even point. If a course has a low attendance, they just scrap it for that season. The organization doesn't really have a focus in the market but does target groups of people of the lower and middle class. ii ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Marked by a teacher

    McDonald's. What are the Management functions at McDonald's?

    5 star(s)

    If the pound is high against certain currency, the amount of money they will get to the pound will be low, depending on how strong the pound is. Tourists will have less to spend on luxury goods in places like Selfridges, so sales would probably be affected.

  2. Analyze and evaluate the strategic decisions made by Marks and Spencer (M&S) in different ...

    Decision makers' personality, experience, perception and attitudes towards risks can influence the decision-making process. Their behaviour determines the their management styles. Management styles can define what a company will do during a decision-making process and decisions they eventually choose. The top-down management style was being changed to a more participatory style at M&S.


    Recruitment for Graduates Below is an advertisement about how regularly Sainsbury's recruit and who they are looking for. It's got information on the person specification. It is a quote directly from the Sainsbury's website. 'We recruit about 150 graduate colleagues every year of whom about 100 work within our stores.

  2. As a short-term business Consultant, I have been hired by Alton Towers PLC to ...

    This is done as every time a person is clicked into a ride using a hand held device. Using this they are able to see how many people are visiting the ride each hour. 9) The Shows Department The shows department is responsible for the everyday running of shows.

  1. The background of the Kettering Park Hotel and Spa

    The other thing that Harkness throws into the mix is his adoration for attention to detail every room has every necessary, luxury a businessman or family could need, every room even has an Internet point for a laptop. With regards to the staff at the Park Hotel, Harkness believes in rewarding work and staff loyalty rather than punishing work.

  2. A Report on How Richer Sounds Functions

    * Dealing with disciplinary actions - they need to send written warnings to staff that have been disciplined. * Liaising with payroll - they deal with all relations to payroll such as new staff, promotions or loans, etc. * Liaising with marketing - they liaise with marketing over items that

  1. Total Quality Management

    Continuous improvement of all operations and activities is at the heart of TQM. Once it is recognized that customer satisfaction can only be obtained by providing a high-quality product, continuous improvement of the quality of the product is seen

  2. Operational Issues in the BPO industry

    The SLA identifies customer expectations and defines the boundaries of the service, stating previously determined service level goals, operating practices, and reporting policies. Large companies outsource to third-party vendors that have world-class capabilities and experience in outsourcing partnerships with large, complex organizations since the creation and maintenance of these agreements is complex.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work