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Suggest and justify any changes that each of your businesses could make to enable them to meet their aims and objectives more effectively

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Introduction

Suggest and justify any changes that each of your businesses could make to enable them to meet their aims and objectives more effectively Manchester Airport Manchester airport is the 3rd largest airport in the UK. They are always looking for new ways in which they can achieve this. One of their main objectives is to reduce costs to airlines. They could achieve this by incorporating new leisure facilities into the airport, e.g. cinema and bowling alley. This could help them achieve the objective as they would be making profit from the new facilities and so could lower the rent prices to the airlines, this could also help because more airlines would want to set up in Manchester airport due to lower renting cost, so the airport will have more customers, however the airport would have to spend money on building/creating space to build the new facilities. ...read more.

Middle

Incase of this they could just increase the number of outlets they offer and so more retailers would be able to set up in the airport. Another one of Manchester Airport objectives is to increase passenger traffic. I think they could do this by linking Manchester's metro-link to the airport. This would help them achieve this objective because more passengers can access the airport easier and cheaper and also it would link the airport to many places of Manchester. This would also cause the airport to loose money from car parking fees as more people would travel in by metro-link instead of car so fewer cars will be parked on the car park. Blackpool Pleasure Beach Blackpool Pleasure Beach is Britain's number 1 tourist attraction. ...read more.

Conclusion

Also for them to achieve the objective of increasing footfall and profit they could either be open all year round or reduced closed season. This would help as if it was open for long more visitors will go and also causing them to make more profit because they are selling wristbands for a longer period of time. One more thing that could increase footfall and profit is to hold festival in the park to celebrate certain festivals throughout the year, e.g. Bonfire night. This would help increase footfall as visitors will come to the park for the festival, e.g. bonfire night - firework display, so people will come in the park to watch the display. This would help increase profit as they could charge to enter for the festival or have stalls and retailers/restaurants/bars open for them to purchase things in. ?? ?? ?? ?? Ashton Braithwaite A3 ...read more.

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Response to the question

In summary, the report is quite good. The report states the businesses objectives and gives a number of suggestions which state the benefits/drawbacks of each suggestion. However some of these suggestions do lack detail and lack the full benefits/drawbacks of ...

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Response to the question

In summary, the report is quite good. The report states the businesses objectives and gives a number of suggestions which state the benefits/drawbacks of each suggestion. However some of these suggestions do lack detail and lack the full benefits/drawbacks of each suggestion. The student states that consumers would be able take the Metro, instead of parking within their car park. However the student hasn't fully explained what the Metro is, and this would be useful for the exmainer to know, to enable the examiner to understand.

Level of analysis

The student understands that if the airport were to include additional features, such as a cinema, there would be able to reduce their costs as the extra profits would reduce their overall cost. This would enhance the airport, and this is a good point by the student which is explained and justified. In addition, the student acknowledges the cost of building the extra feature and in the short-term the business would be making a loss, as the space wouldn't be used for anything. This shows the exmainer that the student is accesses options and any financial impacts upon the business. On the down side, the student states that by using celebrities at the Blackpool Pleasure Beach, there will be able to generate additional profits. However the student hasn't factored in the cost of booking the celebrities which would be quite high compared to other employees.

Quality of writing

I believe that the student doesn't fully understand the term 'footfall'. Footfall is the number of people that walk past the location within a certain time period. The student does suggest a number of methods to improve footfall, however these don't really attract people to the location. One example of increasing football, were to decrease the charge for cars parked.


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