Swot Analysis (PS2)
A swot analysis shows where a business is at the present time. To find out where a business actually is and how they are doing requires a marketing review. A swot analysis is the external and internal factors which affect a company’s performance. Most businesses analyse their current position by using a swot analysis.
Internal
- Strengths- the strong points of the business
- Weaknesses-the problems it has at present.
External
- Opportunities -which may arise in the future
- Threats- which may arise and should be avoided.
Strengths.
- The Sony playstation 2 has a vast range of games available compared to its rivals like the X-box and Nintendo game cube. The playstation has over 500 games. The X-box only has over 60 games and the Nintendo game cube has just over 35 games.
- The cost of the playstation 2 is reasonably price since it consists of a DVD player. The games are adequately priced compared to the other consoles because the games of the other consoles are very expensive with the cheapest prices starting at £40 per games and with playstation 2 games starting from only £20. The playstation 2 works out to be more economical in the actual long run.