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Swot and Pest Analysis For Cadbury’s

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Introduction

SWOT and PEST Analysis for Cadbury's To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Cadbury's. SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into Cadbury's current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats. STRENGTHS * Large established business * Good reputation * Wide portfolio of products * Good advertising (Coronation St) * Large target market OPPORTUNITIES * Sponsorship for sporting events * Diversify into a different market * Expand Nationally * Promote using large marketing strategies THREATS * Cadbury's main ...read more.

Middle

POLITICAL - business decisions which are influenced by political and legal decisions. * Political decisions can affect Cadbury's for the good and the bad, because if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelyhood is consumers will buy more. * Laws can also change Cadbury's income because if a law was brought out, that you could only work 9.00am - 5.00pm, factory hours would be cut, resulting in less chocolate being made and people would have less disposable income to spend on pleasurable items e.g. chocolate. * If the government continue to not lower petrol taxes, it could result in another petrol crisis, which has a knock on effect to tourists from reaching Cadbury's world, it stops the distribution chain, and stops factory workers from getting to their work place, putting a halt on production. ...read more.

Conclusion

* The government can also raise taxes, which would bring a stand still to the sales of chocolate. SOCIAL - close analysis of society * If Cadbury's factories do not control their pollution levels or have big buildings destroying the landscape with noise and traffic congestion, then the local residents would complain to their local council resulting to possible incentives for bringing in jobs for the community being stopped. * On the other hand local residents with small businesses near to Cadbury's world would benefit due to the money being brought in by tourists. TECHNOLOGICAL - developments in manufacturing and business processes. * Cost of machinery * New machinery * Maintenance * Training for advancing IT * Upgrading old machines to improve the company * Advances of transport of goods/cost/lorries * * * * ...read more.

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