• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT and PEST analysis

Extracts from this document...


SWOT Analysis The following swot analysis helps to shows four main things, first of all it shows the opportunities available and also the threats when releasing a new cereal bar into the market, it also helps show any strengths and weaknesses for Cadburys when releasing there new cereal bar into the market, overall helping to ensure no mistakes are made. Strengths * Cereal bars are suited to modern eating trends, i.e. snacking. * The cereal bar market is growing continuously. * Cereal bars are now more popular amongst consumers. Weaknesses * Products such as Kellogg's continue to dominate the market. * There is strong competition in the cereal bar market. * There is competition from other markets as well, i.e. cake bars and confectionery Opportunities * There is still plenty of space for more growth in the market. * Consumer demand for healthier food in the future may help boost demand for healthy cereal bars. * Cadburys brand name could help to boost sales. Threats * Overcrowding in the market could cause sales to fall for some brands. * The unsuccessful Cadburys BrunchBar could cause sales for the new bar to fall. ...read more.


2) Political instability could also crop up in the UK. This could cause unrest within a country and could also even have an affect on people buying products from Cadburys, as fewer tourists may come to the UK. 3) If the government was to raise tax on businesses selling goods, this would affect Cadburys as they would have to pay more tax, as a result leaving them with less capital. Economical factors: This includes things such as: * Government policy - Monetary policy and Interest rates * Economic Variables - Inflation and Unemployment levels The following is a list of economical factors which could possibly affect Cadburys: 1) If the government was to increase interest rates, this would mean companies wishing to expand would need to take out loans, leaving them to pay extra interest to the bank, which could also affect Cadburys. 2) Increasing interest rates could lead a business to raising its prices, therefore overcharging customers to pay for the extra interest, this could lead to customers buying from other major competitors, and this could also affect Cadburys as they may also need to charge extra to pay for the extra interests. ...read more.


2) If demand was then to fall Cadburys would then have extra employees to pay for, therefore they would lose money as they would have too many workers. 3) The HRP in Cadburys may need to altered if there is a sudden demographic change, if there was an increase in say the over 50's market, Cadburys may need to employ more over 50's to encourage people to buy the product. Technological factors: Factors from technological factors which may affect businesses such as Cadburys could include things such as improving facilities. The following is a list of social factors which could possibly affect Cadburys: 1) Purchasing products may have to be made easier, by introducing new technology to do so, this will help Cadburys to keep up with any other competitors in the market. 2) If demand was to increase, Cadburys would have to produce products more efficiently, which may mean buying more high tech and advanced equipment to do so. 3) If technology was to be brought or changed then someone would need to be trained to use the equipment, which would mean that Cadburys would have to pay more to train staff. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. External environment - PEST analysis for Somerset house.

    government might try and increase public spending, which means that more money to spend by the public, people tend to spend more money on leisure and jewellery which works in my favour as Somerset house provides both these services. Economical changes It requires a great deal of experience to determine which strategy will be more effective for Somerset house.

  2. Conduct a PEST analysis for a company within the Tourism industry.

    by these visitors, excluding international fares �27.07 billion-slightly higher than the total for the domestic market (which includes fares). Describing about the demographics of the customers, most of the customers are families with children and older people but latest trend has been seen in the youth to take holidays.

  1. PEST and competitive analysis facing by confectionery organisations

    Training for advancing IT, this is useful as it will help with processing big orders, and will allow you to know what stock is available. Also transport used enormously in getting the products delivered. After discussing the PEST analysis, the confectionery companies understand what changes the outside world for the organisation in the foreseeable future.

  2. In order to effectively analyse Luxury Boats Ltd. and the framework of macro-environmental factors ...

    * Consumer attitude and buying patterns regarding luxury goods in general is likely to change as a result of the economic factors affecting customers. The likely outcome of the current economic situation is that consumers will cut back on luxury items.

  1. Environmental Analysis Of Landis Lund.

    manner in which they might affect or be affected by the project outcome; * Understand the relations between stakeholders, including an assessment of the real or potential conflicts of interest and expectation between stakeholders; * Assess the capacity of different stakeholders to participate.

  2. Examine two elements of the P.E.S.T factors, which were Economic and Social factors for ...

    With the increase in Purchasing Power Parity (PPP) and the disposable income of the UK consumer, retailing is catching up at a very fast pace in the country. CONOMIC FACTORS Inflation- Inflation affects Tesco in much the same way as changes in tax would. So if the changes in interest rates went down so may the prices.

  1. Retailing In India - A Government Policy Perspective

    Greed is good and she wants more of the best that life has to offer. As she traverses this path, we find that she defines fulfillment "materialistically and emotionally" no different from her more monied counterpart. SEC-based classifications notwithstanding, the Indian Consumer is out to seek pleasure and lifestyle.

  2. This report will establish the opportunities and threats presented to Sony by the EU ...

    and enterprise: Freedom of enterprise means those individuals are free to buy and hire economic resources, to organise these resources for production, and to sell their products in markets of their own choice. Freedom of choice means, as we have seen, that owners of land and capital may use these resources as they see fit.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work