Target Market One of my first objective is to attract as many as customers I can to the restaurarant.

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                                                    M2

Objectives:  

  • To attract as many as  customers I can to the restaurant
  •  To make profit
  • Remaining very competitive in the market

     

  • Target Market

One of my first objective is to attract as many as customers i can to the restaurarant. Therefore My restaurant will be looking to attract different types of customers, such as, families, couples and older people.  One of my other objectives is to make profit.  To achieve this objective, I have to ensure that my restaurant attracts as many customers  and  in this way  more profit will be made.

  • Theme

 The theme of the restaurant will be tropical with a wide range of different colours combination, such as, Green, Brown and Yellow.  This will show the customers that the place is a very joyful place to visit as it will have many exciting colours on the wall.  This means  I will be able to attract more customers to my restaurant. However if the place is very quiet and the colours on the wall are very dull then it will seems to the customers that the place is not that beautiful. They may decide not to visit the restaurant. My restaurant will be located near Dark Forest ride. I have chosen this site because there are lot of customers that will be passing through and some might feel like visit the restaurant. The outside of the restaurant will be decorated with wild animals and creatures display.

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  • Location

 One of my organisation objective is to attract as many as customers I can to the restaurant. Therefore I have located my restaurant near the Dark Forest ride, where there is a high chance of us attracting customers. As The Dark Forest Ride is new and has attracted wide range of customer it will also be profitable to my restaurant. This means i have also achieved my second objective which was to make profit.  After the customers have taken the ride they might also visit my restaurant or some customers may have take away so while they are queuing up, they ...

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