• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Task 3 - Functional Areas of Tesco

Extracts from this document...

Introduction

Functional Areas of Tesco Marketing A marketing strategy is a process that can allow Tesco and other organizations to concentrate their resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Market research enables Tesco to find out information about their customers needs and wants in a different range from creative surveys to interviewing customers face to face. A customer may be asked questions referring their job or how much income they receive. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how Tesco will engage customers, prospects and the competition in the market arena for success. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, The marketing function at Tesco is aiming to meet their customers' needs and wants in order to keep them happy and content. This will enable customers to keep shopping at Tesco if they think they are saving money or being looked after professional. This will keep competition out from the likes of Sainsbury's, Morrison's, Asda, Iceland, Marks and Spencer, Waitrose and Somerfield. The marketing function at Tesco has also come up with a marketing technique where they produce different quality products at different price so that a wider range of customers can shop there. The have produced a Value range of products which are aimed at customers with little income. ...read more.

Middle

The final step is to enable the person with a job offer by sending them a letter or contract which they will agree to. Once the human resource department have selected the right candidates for different positions within their organization they have to start developing their individual abilities and talents by sending them on training courses where are taught new skills so they are experienced at the position that they are filling in at Tesco. This could be something as important as being a store manager or even being something as simple as a shelf stacker. Retention is the process of retaining staff in at Tesco by keeping them happy. Rewarding or praising staff may help them stay at the organization if they are bored or unhappy at what they are doing. Some managers give their employees promotion to a higher position if they feel that they are capable of doing the job. This will keep staff pleased if they feel they are important within the business. Tesco is one of the biggest organizations in the world and take on a massive number of employees, keeping every single one happy can be tough. Managers make sure that their staff participates in training so that they will make the employees feel valued. Induction training is when people show them around their workplace so they are familiar with the area where they will be working. ...read more.

Conclusion

Tesco will be extremely concerned about the amount of money that is going in and out of the business. They do not want to be losing money if it can be avoided, just like any other organization would be. They make sure that all information regarding finance is stored on documents so that they can check all information if needed. At all of Tesco's stores, employees will take money from the cash registers and will carry it to a room within the store where people will count the money to make sure that the right amount of money is there. They will then bank their money by storing it in vaults and will then transfer it from security vans to banks. Management accounting is concerned with the use of accounting information to all managers within Tesco to ensure that they make the right business decisions that would allow them to be better equipped in their management and control functions. Management accounting information is used within Tesco typically for decision making and financial strategies and is usually confidential. They will be looking to plan ahead for the future of Tesco. They also handle and take care of any issues regarding shares within Tesco. The management accounting function will take care of any information concerning labour, land and equipment such as machinery. They also take care of Tesco's capital outlay which is the expenditure in which they have to pay for new buildings, building renovation, equipment, vehicles and land rent. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Marked by a teacher

    Functional Areas of NHS and Tesco

    3 star(s)

    services free at the point of use for the patient though there are charges associated with eye tests, dental care, prescriptions, and many aspects of personal care. These are some of the functional areas: * ICT o ICT is needed in almost every business especially the NHS.

  2. Functional Areas

    The Administration department also interact with all functional areas on the health and safety. They train all departments on the basics of health and safety, in order for them to know what to do in case of a real incident.

  1. Functional Areas within McDonalds

    This department will work with the Marketing and sales department quite closely as the marketing and sales department will communicate with the production and operations department over levels of sales for say the Big Mac so that the supply can match the demand, so seeing as the big Mac is

  2. Tesco - Functional Areas

    Another Service in store would be smart cars or wheel chairs for the disabled; this helps the disabled big time because if they couldn't push a trolley or walk they can use these instead. So, Tescos provide these to enable disabled people to also shop with ease.

  1. Functional Areas Report

    Before a company can offer a new product they have to make sure that they know what the customers want and make sure that they know what the competitors are offering. They can get this information from carrying out customer questionnaires this is called market research.

  2. Tesco Research

    It encourages people to work for Tesco which is very important for an organisation. They are presentable to work with them. * Logo- Tesco decided to design its logo or an identity is very unique, making it look different from other organisations.

  1. English for business

    When instructions are transmitted in this way the bank is said to be sending a SWIFT message and for telegraphic transfers the phrase used is urgent SWIFT message. Lexical Index Advertising Advert - anunt ´┐Żn ziar Advertisement - anunt, reclama, publicitate Advertisement canvasser - prospector de publicitate Advertisement column -

  2. Different types of customers at TESCO - Unit Eleven: Keeping customers happy - Business ...

    The disadvantage would be that employees or either costumers may not be able to see that costumers/employees because you cannot see any non ? verbal signs (body language). But, the tone of the customers? voice will usually make it obvious how they are feeling and respond appropriately which make the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work