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Task 4: What is the most important factor for generating repeat purchase at the School Canteen?

Extracts from this document...

Introduction

Reece Keegan 11E Business Studies Controlled Assessment 2012 Task 4: What is the most important factor for generating repeat purchase at the School Canteen? Contents Research Section Appendix 1 ? Research Log?Page 2 Appendix 2 ? Questionnaire?Page 3 Appendix 3 ? Questionnaire results and analysis?Page 4, 5 and 6 Appendix 4 ? Interview with manager and the transcript?Page 7 Appendix 5 ? Internet research about Cucina ?Page 8 and 9 Appendix 6 ? Repeat purchase?Page 10 Write Up Introduction?Page 11 Main Findings?Page 12,13 and 14 Conclusion?Page 15 and 16 ________________ Appendix 1 ? Research Log Date Time What I did How long for 21.09.10 14:45pm What I thought the most important factors are when generating repeat purchase at the school canteen 15 minutes 21.09.10 15:00pm Created questionnaire 30 minutes 21.09.10 15:30pm Handed out my questionnaire 30 minutes 28.09.10 14:45pm Created my questions for the interview with the manager 45 minutes 30.09.10 14:30pm Prepared my questions for the interview 15 minutes 30.09.10 14:45pm Interview carried out 10 minutes 5.10.10 14:45pm Wrote the transcript of the manager interview 45 minutes 7.10.10 14:40pm I created the analysis of my questionnaire 45 minutes 11.10.10 15:35pm Internet research about Cucina 75 minutes 12.10.10 14:35pm Completed analysis of questionnaire results 10 minutes 12.10.10 14:45pm Internet research about repeat purchase 35 minutes 12.10.10 15:25pm Checked over the research 5 minutes ________________ Appendix 2 ________________ Appendix 3 1. What gender are you? This pie chart is showing us the total number of people who took part in this survey, which is 15 people. It also shows us the totals and percentages of boys and girls who took part in the survey. 10 boys (67%) and 5 girls (33%) took part in the survey. The majority of people were male and the minority was female. 1. What is your title here at Drayton manor high school? This bar graph is showing us the total number of people who took part in this survey, which is 15 people. ...read more.

Middle

The manager gave me information about his job, the history of the company and most importantly what he believed was the most important factors of generating repeat purchase. To broaden my knowledge of the company Cucina I did some secondary research by looking at the company?s website and some article reviews of Cucina (see appendix 5). Finally to help me understand repeat purchase even better I did some secondary research about repeat purchase, by looking at some definitions and business reviews (see appendix 6). With this research I could understand what makes the customer want to go back to the school?s canteen. For the business that I had to research about I had to consider several factors that contribute to repeat purchase. The factors that I believe are the most important are (in no particular order): The prices of the products in this case the food and drinks, the quality of the food and drinks, the quality of the customer service e.g. the speed or the friendliness and finally the standard/ level; of the hygiene in the school?s canteen. These four factors are what I would consider the most important factors of generating repeat purchase ion the schools canteen based on my understanding that I have gathered from my research. ________________ Main findings The first of the factors that I believe are the most important is the price of the products. It is important for repeat purchase because to please customers they have to be pleased about the price they are paying for their food and drinks. If the prices are found to be worth the product, by the customers then they will become regular customers and also more customers would be attracted in by the price. When the customer feels the price is right then they will be willing to purchase a product. Looking at my research (see appendix 3-question 8) I have found that the customers believe the price of the products is one of the most important factors when it comes to generating repeat purchase. ...read more.

Conclusion

The outcome could have been different to what I got if I had carried out the questionnaire on a larger scale. Maybe the most and least important factors that I have said in the conclusion above might not have been the actual truth. This is all because I did not carry out my questionnaire on a larger scale. I could have got more opinions if I had asked not just students but also teachers or any other staff. Also the questions that I asked the manager in the interview could have been better, maybe they are a bit bias and only one sided. My conclusion could have been stronger using the research that I gathered if I had carried out the questionnaire on a larger and also if I had made the interview questions less bias. To improve my research I could have made a lot of changes by doing certain things to make it better. First of all the questionnaire could have been carried out on a larger scale this would have meant more opinions could have been gathered to make my conclusion stronger. I also could have made the interview questions less bias and then I would have got fairer opinions for my conclusion. Finally I could have done more secondary research which could have been about repeat purchase and how it affects business or it could have just been more information about Cucina as a schools cantering business. All of this extra research would have helped me to have an even better opinion and conclusion on what is the most important factor of generating repeat purchase in the schools canteen. The reason I didn?t do this is because of the amount of time that I was limited to. These kinds of improvements would require more thought and more time. This would have been very difficult for me to fit all of this work in the time that I was given to do my research. ...read more.

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