Task 6 Competitors

advertise on TV – Manchester airport do – this is very expensive- too expensive for Leeds and Bradford airport.Leeds and Bradford airports advertise in local press – this is cheap and it reaches Leeds and Bradford airports TARGET AUDIENCE.Leeds and Bradford airports sponsor local sport teams as a form of advertising – Manchester airport do not as they advertise on a bigger scale. This form of advertising is cost effective.   Leeds and Bradford airports offer the following services:Shops and cafesFacilities (such as toilets)Tannoy announcements for flights - Manchester airport don’t do this. Leeds and Bradford airport only make late announcements for late passengers.The service offered by Leeds and Bradford airport is not as extensive as the service offered by Manchester airport because Manchester airport offer:Automatic check inFlight time screensA helplineAs well as all the things above( except the Tannoy)Birmingham airport.Birmingham airport offer a similar range of services to Manchester airport because:They fly to all the continents.They have a range of airlines that fly from the airport.They have a range of shops, cafes and restaurants.There is a hotel and a car park.Birmingham airports prices are very similar to Manchester airport.The factor which will affect weather passengers will fly from Birmingham airport or Manchester airport is how much money it costs to get to the airport because flight prices are very similar therefore passengers will travel from the airport nearest to them as it will work out cheaper.  Birmingham airport advertise on billboards.This attracts customer’s attention and this is quite cheap as well.Birmingham airport advertise on the side of busses and on the side of HGV’S (Heavy good vehicles).This is also cost effective.Birmingham airport advertise in travel magazines & travel brochures.This is cost effective and reaches the target audience.Birmingham airport’s promotional campaign is not as high profile as Manchester airports. Birmingham airport offer the following services:Shops and cafes.Facilities (such as toilets + disabled facilities).Tannoy announcements for flights.Flight times on screens.Tannoy announcements for missing passengers. Cruise ships.Cruise ships offer a different type of service. Customer’s holidays start the minutes they get on boards.Meals and accommodation are included in the prize.Facilities such as swimming pool, cinema, casino, game room and a driving range.They have a spa.The cruise ships have shops but passengers have less choice then at Manchester airport.  Cruise ships are very expensive because everything is included. Cruise ships are much more expensive than flights offered by Manchester airport. [Research: include the price of a cruise + definition].Some cruises advertise in travel brochures and it costs tens of thousands of pounds. Budget cruise liners are starting to pop up in travel agents. Budget liners include easy cruises and P + O. Cruise ships usually advertise in travel brochures. This is cost effective. Some cruise ships (such as P + O) advertise on TV which is very expensive. The majority of people who travel on cruise ships are elderly so this means lots of cruise ships companies advertise in magazines targeted at older people.Such as peoples friend.Cruise ships pride themselves on offering excellent customer service. They go the extra mile to ensure that all the customers’ needs are met.Manchester airport offer a good customer service but not as good as cruise ships.Heathrow airport & Gatwick airport.Heathrow airport & Gatwick airport fly to a wider variety of destinations than Manchester airport.Heathrow airport & Gatwick airport have a variety of shops, cafes and restaurants.Heathrow airport & Gatwick airport have more space for parking your car than Manchester airport do.There are several hotels at Heathrow airport & Gatwick airport. Manchester airport only have one hotel.As Heathrow airport & Gatwick airport are the biggest airports in the UK they can offer flights at a cheaper rate.More budget airlines fly from Heathrow airport & Gatwick airport than any other airports in the United Kingdom.Car parking and a stay in the hotel is more expensive than at Manchester airport because customers will pay London prices.The shops at Heathrow airport & Gatwick airport are more up market than the shops at Manchester airport so are more expensive.Heathrow airport & Gatwick airport target a lot of business customers so they advertise in business magazines. This can be quite expensive depending on the magazines so Heathrow aiport & Gatwick airport target a lot of gap year students as they fly exotic locations. For these reasons Heathrow airport & Gatwick airport sponsor local universities – this is relatively cheap. Heathrow airport & Gatwick airport advertise in travel brochures – this is cost effective.The services offered by Heathrow airport & Gatwick airport are very similar to the service offered by Manchester airport. When doing research I could not find any major differences between the services offered.Railway travel service.Manchester airport offer flights to every continent. When travelling on the train you can only travel to the UK destinations. Only selected trains offer a cafe service.A flight from Leeds and Bradford to London costs £__________ with jet 2. A train ticket from Leeds to London costs £__________ with virgin trains. This shows that rail/air/travel is cheaper.Most railway travel providers advertise on bill boards. This is relatively cheap. Virgin trains and GNER (Great North England Travel) advertise on the TV. This is very effective but expensive way of advertising.Some newspapers suggest that train providers offer poor customer service as trains are regularly late or completely full. The government are working with these companies to improve this poor customer service. By Ahsanul Islam