• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

tesco influences

Extracts from this document...

Introduction

Tesco's functional areas Marketing The marketing department is very important for Tesco as they help the company in a lot of different ways. The marketing department in Tesco is a lot different than to Cadburys marketing department. The marketing department does market research and they focus on getting their products on the shelves. The marketing department in Tesco has come up with a "Tesco club card". A lot of Tescos success has come from the club card. The club card is a clever idea and it has helped Tesco find the information that they need to make their customers happy and to make as much profit as possible. ...read more.

Middle

A loss leader product is a product that Tesco buy for more than they sell it so Tesco don't make a profit they lose out but it attracts people looking for a bargain and then they finish of their shopping at Tesco how they normally would. Products like milk or bread because they are everyday items and people are looking for cheaper milk or bread. Tesco also get the information that they need to figure out the price sensitive products by also having a customer question time. 12,000 customers attend their Customer Question Time sessions each year. which is like a class where they listen to customers' views on everything, from products, price, quality and service to their role in the community and the Tesco brand and other queries which any customers have. ...read more.

Conclusion

It helped them develop the Every Little Helps promises, and they are just as important today. These five promises to their customers reflect the simple things people care about when they go shopping: * That the Prices are good; * That they can get what I want; * That The aisles are clear; * That they don't queue; and * That The staff are great These five promises may sound simple, but Tesco understand that if they don't get these things right customers will go and shop with one of their competitors such as ASDA, Sainsburys, Morrisons etc. It's important for Tesco to do the little things right that really matter for customers, this way customers are happy and Tesco make lots of money. Sajid Rahman 10j AGA ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Outline of the Aims/Objectives of Sainsburys and Tesco.

    According to the guru Peter Drucker, Profit is: "Profit is not a cause. It is the result - the result of the performance of the business in marketing, innovation and productivity. It is the first duty of a business to survive...Business enterprise must produce the premium to cover the risks

  2. Tesco Research

    at lower prices * Win customers from competitors * Provide a highly competitive service * Provide employme * Environmentally friendly. Tesco is objected to halve energy use by 2010. In 2006/07, they have established a �100 million fund, which will enable them to develop wind turbines, solar panels, gasification, trigeneration and combined heat and power.

  1. Business Studies

    It must consider internal and external factors Identifying the target market * When developing a product a business should be able to identify who in the community it hopes to show an interest in buying the product * Which type of people will seek to purchase the product, why will they buy it and to whom will its benefits appeal?

  2. External influences related to Jaguar Cars and Marriot Hotels

    The second thing that Jaguar has done is install modern machinery at their plant which is more environmentally friendly for example they have machinery that will clean up the fumes after the cars have been painted. By doing this it means less harmful gasses will be released into the atmosphere

  1. motivation at Asda

    Research Methods A questionnaire (Appendix 1) was designed and distributed among 50 members of staff at the Wembley Asda store. To get an even representation and a fair reflection of opinion, 25 males and 25 females were randomly chosen to answer the questionnaire. The questionnaires were very useful as they gave valuable insight and a first-hand account of the attitude and feelings of the employees.

  2. Stakeholders at Tescos

    Pressure groups are organizations that are created to apply pressure to company's to try and influence the way that it operates. The main concerns to day for a pressure group range from pollution to employee welfare. The pressure groups include organizations like the employee unions.

  1. Produce a marketing strategy for a new or existing product or service

    on these facts, it is not hard to figure out that Pepsi is the main competitor of Coca Cola. Other strategies include online games, clubs etc. Competition My strategy will have to be carefully planned to work around my competitors ideas.

  2. Functional Areas

    performances o Comparing customer service figures and satisfaction figures from previous years o Feedback from Marketing Production/Operations Production: the process of transforming business resources into a manufactured product Operations: the process of transforming business resources into a product goods or services Production is concerned with obtaining the resources required to produce goods or provide a service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work