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Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this.

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Introduction

Linking Objectives Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this. All businesses have objectives. Objectives are what businesses are trying to achieve over a period of time. Tescos has a large number of objectives and will use a range of activities to help achieve these objectives. One of Tescos key objectives is to increase its market share. This means that it wants to sell more than its rivals such as ASDA and Sainsbury and to attract more regular customers. It will do this by opening more stores across the country even outside the UK. They will need to open longer hours, as some customers will be working during the day. To attract all kinds of customers they will need to have a wider range of goods. Internet shopping has also been introduced and is expanding gradually; soon it will be a regular thing. They have three different types of Tesco stores- Tesco Express; this store is attached to garages and is very convenient to those customers who prefer not to go into the main store, as they are not buying much. ...read more.

Middle

By getting points they will receive money back on them. Tesco has a lot of offers to attract customers to Tesco and not to any competitor's stores. Tesco get a lot of customers due to the big range of foods and items they sell this attracts a lot of customers. They refurbish new stores, as they want to attract customers by the new front of a supermarket. They put on offers to attract customers automatically to Tesco, as the prices are lower. Tesco also have a wide range of goods, which attracts many customers into Tesco. Further objectives for Tesco is to make it grow large in size. In order to do this Tesco will open more stores including stores over seas and different types of stores. Building new stores or taking new over new stores will also expand the company. Taking over chains of stores is also a good way to make the company grow. Internet shopping is something, which will be expanding gradually, Tescos will have to respond to this; although they already have Internet shopping they will need to expand it. ...read more.

Conclusion

This will help the people to locate the stores more easily; also by bringing new types of stores they can attract the customers in to entering into the stores than other leading supermarkets. They are able to achieve this objective as now the store sell other items beside the normal groceries and by trying to open stores for different purposes like selling petrol, insurance etc at cheap prices they are able to attract the customers into shopping with them besides other companies. Internet shopping also gives the customers to shop over the web so they don't have to come in the stores when they are busy and by doing this Tesco has won the customer in still shopping at Tesco through the web. Keeping the environment and hiring friendly staff customers are happy to shop with Tesco. Tescos main solution in being competitive is by the cheap prices they have to offer and the range of goods they have. This allows the customers to have good prices and the Tesco have more customers shopping with them. The prices still stoop lower with the club card to let then have money back on what they buy. This all leaves Tesco being one of the most competitive stores around. ...read more.

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Here's what a star student thought of this essay

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Response to the question

In summary, the report is quite poor. The student states a number of Tesco's objectives and states a little on why Tesco wants to achieve the objective. However the student hasn't analysed how Tesco may achieve any objective, and there ...

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Response to the question

In summary, the report is quite poor. The student states a number of Tesco's objectives and states a little on why Tesco wants to achieve the objective. However the student hasn't analysed how Tesco may achieve any objective, and there haven't discussed the benefits/drawbacks of each objective to the business. The student clearly doesn't understand the business, and is unable to access the likelihood of the business achieving each objective.

Level of analysis

The report states that Tesco wants to increase their market share, although the student hasn't evaluate how difficult this will be for Tesco to achieve. As Tesco is the leading supermarket (as of 2012) with the largest share of the market. The student could highlight the difficulties within the market, due to the highly competitive market. The report states that Tesco will need to open for longer hours, however there isn't any mention of how this is achievable. Tesco cannot open longer hours, as the government sets limits on the number of hours supermarkets can open for. This shows a poor understanding of the market. If the student wishes to place this within the report this is fine along as the student states the potential issue of achieving the objective. In addition, the student states that Tesco should have a ride range of products to attract new consumer.s However Tesco does already do this, and there provide a wide range of products. This again, shows a poor understanding and lack of knowledge.

Quality of writing

The report states 'Objective', which is described quite well. This allows the examiner to understand the report with ease. Some of the sentences do not make any sense, as the report states 'It will do this by opening more stores across the country even outside the UK'. How can Tesco open stores within the UK, if the store is within China? The student should be clear, if Tesco is going to open stores within the UK or oversees. The report will need to re-read to ensure that the report does make sense, and doesn't contain any spelling/grammar errors.


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Reviewed by danielbeal 01/04/2012

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