Tesco Recruitment and Selection

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Introduction  

Tesco now controls just over 30% of the grocery market in the UK, approximate to the combined market share of its closest rivals, Asda and Sainsbury's. In 2007, the supermarket chain announced over £2.55 billion in profits.

Tesco aims are basic on the 4 Ps of marketing which are price, product, promotion and place. Tesco want to provide online shopping facilities which is idea for people who do not have time to go shopping and they prefer online shopping and also for people with disabilities.

Tesco mission statement is to keep loyal people. To make sure Tesco achieve their mission of statement they need to know who their loyal customers are. That is why Tesco offer a clubcard service to their customers which Tesco can award their customers by giving them special vouchers and extra points. This is why Tesco need customer loyalty to remain a successful retail organisation in the private sector.

In Tesco communication helps to achieve its aims and objectives.

  • To make profit
  • To expand
  • To provide good services to the customers
  • To provides jobs

Aims/objectives of Tesco:

Tosco’s own objectives are registered as their aims and seem to reflect the theory above. These are;

  • Tesco aims to deliver good quality products and services to its customers, through good stores and polite and friendly staff. Tesco aims to attract and retain customers, by improving their services constantly.
  • Tesco aims to offer great value on their goods and services, which meet customer needs; they are determined to offer their customers the best products and services at low prices.
  • Tesco aims to provide quality goods and services to the community; they sell a variety of their own name brand products as well as other products produced by other large organisations.
  • Tesco aims to make higher profit each year which will help them expand; they are able to do this by offering value in their products/services (e.g.) free deliveries for on line shopping.
  • Tesco aims to maximise their sales, this means to sell as many goods and services as possible, which in return will help Tesco increase their rank.
  • Tesco also aims to provide for the local community (e.g.) sponsoring schools by offering free computers/books.

Tesco business aim is to:

To increase sales they achieve this by selling items with promotional offers. This will also attract a large number of customer’s for example Tesco promotional offers 40% off DVD releases.

Therefore Tesco need to have in place a reliable recruitment and and selection process in order to  


Recruitment

Recruitment is when organisation looks for a new member of staff. Businesses need to recruit new staff for different reasons. It could be that they need staff for to fill new posts or extra help for other staff. Sometimes they need staff to replace old staff with the new staff with more experience and qualification. To recruit staff there is a process for it. There are five steps in the process. To appoint the right person for the job they need to go through the five steps for each of the applicants. For recruitment the dept manager and the Human Resources are responsible.

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It is important for Tesco to get the recruitment process right because if they make any mistake there will be extra costs because managers have to sit and analyse all the applicants For example if the wrong person was recruited and for any possible reason they decide to leave or are asked to leave, the recruitment process will be retaken to find the right person for the job. Tesco have a particular recruitment policy to avoid mistakes being made. Tesco also make sure new recruited staff are trained in treating all people considering equal opportunities and health and safety.

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