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Tesco Research

Extracts from this document...

Introduction

TESCO PLC "Pile 'em High, Sell 'em Cheap" INTRODUCTION Tesco was founded by Jack Cohen in 1919s', after serving in the first World War, Jack Cohen used his savings and started selling groceries in London East End markets. Tesco was founded in 1924. The name was based on the initials of T E Stockwell, a partner in a firm of tea suppliers, and the first two letters of Cohen. In 1929, the first store was opened in Edgware, North London. The business prospered and in 1947; Tesco Stores Ltd was floated on the stock exchange. In 1956, the first self-service supermarket was opened. Jack Cohen passed away in 1979. Main activities. - Selling Grocery - Non-food products - Charity - Financial Services - Insurance Services - Telecom - Tesco.com Task 1(P1.M) Select information from a range of sources for a given purpose and explain way in which more accurate business information may be produced from raw data: The purpose of information to Tesco is identified as: - To monitor performance of the business. - To be able to know about their competitors activities. - To update knowledge in to future advancement and development. - For making decision. - Communicating sales promotions. - Inviting support for activities. - For consumer, suppliers, local community, government etc, in order to know more about the business. In case someone is willing to put any shares into the business. - To take their staff as their best asset and Tesco depend on the skills and commitment of their staffs. Tesco aims to be a good employer, attracting and retaining the best staff and making Tesco a rewarding place to work. However, if Tesco was to have invalid information or inaccurate data, it wouldn't make any purpose neither to the business nor to the outsiders, such as customers ect. The information needs to be valid with a relevant and accurate purpose and meaningful to the business. ...read more.

Middle

Tesco uses strap lines as a form of promotion as well as a corporate communication method. Analyse a successful strategy of creative co-corporate communication Use of communications media The communication media report offers interesting reports and articles, among others, on these branches: interactive media, media business, digital television, E-business, online advertisement, information and communication technology. In many cases, combining various media with each other makes sense. Tesco, for example, work together primarily by e-mail but makes their corrections by telephone: this is quicker and allows for quick questions and more extensive explanations. This association with the media helps Tesco to promote its products and services and allow the public to know about their future plans. Target audience This is the specified audience or demographic group for which an advertising message is designed. Tesco has many stores that are designed to target different markets like the Tesco extra, express, and Metro. They all target different audiences there are those that use Tesco Express as a Convenience Store serving local neighbourhoods, highway motorists will shop in Tesco Metro whereas Tesco Extra, is a hypermarket, with a wide range of non-food goods delivery van and home shopping services. Multimedia associations This is the way Tesco reaches the public through images, sound and its products. Tesco will use certain images that will be coloured in red, blue and white showing Tesco's livery. However, Tesco is widely known for its products and they advertise their services with certain sounds in the background. Distinctiveness from potential competitors Tesco puts logos on all its products to show the difference between their products and those of its rivals like Sainsbury or Asda. They have a strong strap line that differentiates them from the other retailers; their facilities are different together with the uniforms given to the workers. They have the late Mr. Cohen slogan that says "Pile m high, sel em cheaper". ...read more.

Conclusion

The manager might use excel 2000, calculator, sage line50 to calculate an employee's gross pay. He will multiply the number of hours worked by the hourly rate of pay. This will show the finance department the employee's timesheet thus creation of relevant information and a pay slip will be drafted from such information. Rearranging / sorting This involves organizing data so that items are grouped together or placed into particular order, this can be alphabetically or by numerical order. Employee data through the data handling application access 2000 might be sorted according to last name or payroll number. The company will have different customers but they will order at different intervals so the customer's name might show who buys more frequently than the other. Copy and paste This is most common in the times of research about different projects. People usually cannot formulate their own ideas if the research requires facts therefore the researcher will depend on data that already exists. However, that data after being summarized to suit a particular requirement will become information Selection This involves choosing items of data based on a set of selection criteria. A sales organistaion like Tesco fore example might create a list of potential customers by selecting those with income above a certain criteria level. Customer's income is raw data but it is grouped and sorted out for usage, it becomes Tesco's information. http://www.tesco.com/everyLittleHelps/downloads/TescoCSRreview0203.pdf images and raw data for task 1 ?? ?? ?? ?? This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ UNIT4: PRESENTING BUSINESS INFORMATION This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ 1This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ ...read more.

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