The aim of my coursework is to: Firstly undertake market research: such as, primary and secondary research for setting up my own business

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Jason Stokes 10wa3

Business Coursework

Business Studies Coursework

Introduction

I am going to set up a business selling chocolate.  My shop is going to be a small chocolate shop which sells there of hand crafted specialist chocolate.  The chocolate will be made in the back of the shop.  It will be situated in York.  My two main objectives will be survival and profit maximisation.  These two aims are linked because in the long term survival is not possible without your total revenue being bigger that your total cost.

Layout of Coursework        

The aim of my coursework is to:

Firstly undertake market research: such as, primary and secondary research

  •         Primary research: visit companies and send out questionnaires.
  •         Secondary research: research from Mintel/Keynotes.

In the second part of my coursework I will be creating a promotional plan.  

In the third part of my coursework I will look at the social costs and social benefits of my business, and also how the law/legislation will impact on my business.

Finally, I will draw together everything, with a conclusion.

Action Plan

Market Research

Thorntons

Thorntons main aims and objectives are profit maximisation.  Thorntons manufacture and also retail chocolates, toffee, ice cream and other confectioneries of a high quality.  Also, as well as selling there own products they sell own-label products made by companies such as Marks and Spencers.  

Thorntons in York is situated in Coppergate.  I think the choice of this location is good because it is near a large car park where shoppers will park and it is also in the centre of a large variety of popular shops.  

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I think that the target market of Thorntons is the working class (aged 18+), and is also aimed at special occasions, such as Christmas, birthdays and Easter.  I think that the target market also influences the location and the products they sell because the shops in the vicinity of Thorntons are also aimed at the older market, such as Marks & Spencers and Fenwicks.


Questionnaire

How Old Are You?

10-15___        16-25___        26-35___        36-45___        46-55___        56-65___

66-75___        76-Older___

Gender?

Male        ___         Female___

Where do you buy chocolate from the most?

...........................................................................................................................................................................................................................

What is your favourite ...

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