• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12

The Business and its services - Let's Copy is a photocopy centre which provides several services related to printing and copying.

Extracts from this document...

Introduction

The Business and its services Let's Copy is a photocopy centre which provides several services related to printing and copying. It is a retail unit run by a sole trader. All profits become my personal income but I do have the risk of unlimited liability. It will provide a same day printing service based on quality, speed and value for money. The capital investment needed for this business to start operating successfully is �15 000?1. I have �10 000 in my possession which I am willing to invest in this business. I need a bank loan of �5 000 which is included in my business plan and cash flow to prove my solvency and collateral in the form of assets. The services provided by Let's Copy are the following: Printing * Digitalisation * Plotting NEW TECH. * Print in B&W, colour and laser * Disk-to-print service * Printing/Stamping (e.g. onto t-shirts) * Posters * Sketches Copy/Photocopy * B&W, colour and laser photocopy * Reductions and amplifications * Creative design work * Finishing a) Plastic finishing b) Binding/covers -thermo -in plastic or metallic rings Office Convenience * We also have a variety of stationary items to satisfy the consumer's needs. ...read more.

Middle

I will certainly advertise through media, however I must take into consideration that advertising through media is usually fairly expensive. I have several options: Television and Radio are two very expensive media. Cost p/ 1 minute of advertisement* Televison �2 500 Radio � 500 * broadcasted in only one station (either T.V or Radio) I will not, therefore, use these. Magazines are seen nationally, not only in my area, therefore there is a small chance that the readers of these magazines happen to work or live in the area were the photocopy centre will be placed. Magazines will only be useful if there are specialist publications aimed at business or workers in this particular industry. However, magazines such as these do not exist and I will not pay for an advert on a magazine about cars or highlife, whose readers are not particularly interested in a photocopy centre in the midst of Lisbon. National Newspapers will not be useful also as I am wasting money on an advert seen by millions of people throughout the country; I want it to be seen by people who either live or work in that area. ...read more.

Conclusion

Appendix Appendix 1 Two sample questions, with its respective answers, from the questionnaire sent to certain companies placed in the Avenida da Republica. If a photocopy centre was available in this area, would your company require its services or possibly even make a direct contract with the photocopy centre for being a repeat customer? A new technology of Plotting is going to be available in this photocopy centre, would this service be of any use to your company? Appendix 2 Two sample questions from the survey carried out on the Avenida da Republica. Do you think a photocopy centre in this avenue is necessary? If a photocopy centre was to open in this area, do you think you would use it often? Bibliography - GCSE Business Studies Book, by Alain Anderton. Acknowledgements I would like to thank Mr. Luis Sanches, owner of a photocopy centre, for kindly letting me interview him I would also like to thank my teacher, Mrs. Zelia Pereira, for helping me structure this coursework. Contents Introduction - Business and its services.......................................................page 1 Analyzing the Market - Competition............................................................page 2 - 3 Market Research.............................................................................................page 4 Marketing Campaign - Advertising..............................................................page 5 - 6 Promotions and Prices....................................................................................page 7 Appendix - Appendix 1............................................................................................page 8 - Appendix 2 ........................................................................................... ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Opening an Arcade – Feasibility Study

    this is a reasonable price, and it is the same as my local competitors. I have worked out that there will be 30 games played on each table Monday to Friday and 50 games played on each table on Saturdays and Sundays, this is a total of 250 games played on each table a week.

  2. Business GCSE Unit 1, A1

    Here I will include a timeline of changes within Alton Towers: 1980 * Alton Towers opens to the public as a theme park where it added three new rides - Corkscrew, Alpine Bobsled, and Cine 2000. 1981 * Around the Worlds in 80 days and Fantastic Fountains added.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    The channels of distribution are directly related to the place element in the marketing mix. Place is concerned with all the decisions involved in getting the "right" product to the target market's Place (Perreault, 2004). Obviously the place that the service will occur is within the Target stores, yet the

  2. Design a small scale marketing plan and formal report for a small business.

    be another way of increasing sales and reaching out to target customers. His website could be linked to Google and Yahoo as my market research told me that people mostly visited these search engines. Sales Promotion Promotion is not just about advertising.

  1. Marketing Strategy - Nintendo Gamecube

    ring a few of my friends in order to ask them questions or to carry out my questionnaire. The disadvantage however, is that the public often distrusts this and it is only possible to ask short questions. On the other hand, it does have the advantage of allowing a wide geographical area to be covered.

  2. Research in to setting up a specialist foot massage boutique.

    1st Yellow Champneys Piccadilly Orange Fitness First White The Pilates Studio Ltd Violet Alan Herdman Studios Green Relax Black Spa 2 Blue 'We Do Feet' is the pink circle, which is the only company in the Southwest of the graph.

  1. For this project I have been instructed to come up with a marketing strategy ...

    Brand imaging plays a dominant part in an organizations marketing strategy. This is because people make a purchase they aren't just buying a product, they are buying a lifestyle or an image. If branding can make people believe that the branded product is better then an un-branded product, more people

  2. Promotional campaign for Pizza Pan foods in Malaysia

    Moreover, the advantages of new frozen pizzas are only to be cooked in just 5 minutes. It would beneficial busy workers who are working around the clocks to be fast and convenient for their time efficiency yet economical for their livings in the present world.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work