• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12

The Business and its services - Let's Copy is a photocopy centre which provides several services related to printing and copying.

Extracts from this document...

Introduction

The Business and its services Let's Copy is a photocopy centre which provides several services related to printing and copying. It is a retail unit run by a sole trader. All profits become my personal income but I do have the risk of unlimited liability. It will provide a same day printing service based on quality, speed and value for money. The capital investment needed for this business to start operating successfully is �15 000?1. I have �10 000 in my possession which I am willing to invest in this business. I need a bank loan of �5 000 which is included in my business plan and cash flow to prove my solvency and collateral in the form of assets. The services provided by Let's Copy are the following: Printing * Digitalisation * Plotting NEW TECH. * Print in B&W, colour and laser * Disk-to-print service * Printing/Stamping (e.g. onto t-shirts) * Posters * Sketches Copy/Photocopy * B&W, colour and laser photocopy * Reductions and amplifications * Creative design work * Finishing a) Plastic finishing b) Binding/covers -thermo -in plastic or metallic rings Office Convenience * We also have a variety of stationary items to satisfy the consumer's needs. ...read more.

Middle

I will certainly advertise through media, however I must take into consideration that advertising through media is usually fairly expensive. I have several options: Television and Radio are two very expensive media. Cost p/ 1 minute of advertisement* Televison �2 500 Radio � 500 * broadcasted in only one station (either T.V or Radio) I will not, therefore, use these. Magazines are seen nationally, not only in my area, therefore there is a small chance that the readers of these magazines happen to work or live in the area were the photocopy centre will be placed. Magazines will only be useful if there are specialist publications aimed at business or workers in this particular industry. However, magazines such as these do not exist and I will not pay for an advert on a magazine about cars or highlife, whose readers are not particularly interested in a photocopy centre in the midst of Lisbon. National Newspapers will not be useful also as I am wasting money on an advert seen by millions of people throughout the country; I want it to be seen by people who either live or work in that area. ...read more.

Conclusion

Appendix Appendix 1 Two sample questions, with its respective answers, from the questionnaire sent to certain companies placed in the Avenida da Republica. If a photocopy centre was available in this area, would your company require its services or possibly even make a direct contract with the photocopy centre for being a repeat customer? A new technology of Plotting is going to be available in this photocopy centre, would this service be of any use to your company? Appendix 2 Two sample questions from the survey carried out on the Avenida da Republica. Do you think a photocopy centre in this avenue is necessary? If a photocopy centre was to open in this area, do you think you would use it often? Bibliography - GCSE Business Studies Book, by Alain Anderton. Acknowledgements I would like to thank Mr. Luis Sanches, owner of a photocopy centre, for kindly letting me interview him I would also like to thank my teacher, Mrs. Zelia Pereira, for helping me structure this coursework. Contents Introduction - Business and its services.......................................................page 1 Analyzing the Market - Competition............................................................page 2 - 3 Market Research.............................................................................................page 4 Marketing Campaign - Advertising..............................................................page 5 - 6 Promotions and Prices....................................................................................page 7 Appendix - Appendix 1............................................................................................page 8 - Appendix 2 ........................................................................................... ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing Plan for the Targe' Full Service Spa Salon

    The diagrams below illustrate such differences. Business Buying Process (Armstrong & Kotler, 2005) Consumer Buying Process As the illustrations have shown, Target's marketing team has to undergo a few more steps with regard to its purchasing process. As with consumer purchasing decisions, there are factors that influence the actions taken within the business buying process as well.

  2. Business GCSE Unit 1, A1

    On our visit to Alton Towers, they would not tell us their SMART objective, this is because they have high competition and they do not want competitors to find out anything they are planning or hoping to achieve. Ownership Alton Towers are owned by Merlin Entertainment Group (MEG), who own

  1. Marketing Strategy - Nintendo Gamecube

    For example, Nintendo could check its sales figures with its competitors a few weeks after the launch of the Gamecube. The first component involves a diagnosis of the present situation in relation to the product, company and market. A business can only plan where it is going if it knows where it is starting.

  2. For this project I have been instructed to come up with a marketing strategy ...

    It is a high-risk, high cost strategy that is only an available option to the bigger companies (like Nokia) who supply to mass markets. Penetration pricing is based around the idea that a company will set their prices low to encourage customers to buy their products instead of higher priced, more established brands.

  1. Promotional campaign for Pizza Pan foods in Malaysia

    As we know for the age segment, consumer needs and wants tend to change with age and they may still wish to consume the same types of product. Therefore, our marketers design, package and promote our products differently to meet the wants of different age groups.

  2. Marketing coursework

    0-5 Km 20Km 6-10 Km 11-20Km 6. How many times a month do you eat out? Daily Weekends Once a month Once every other month Other (Please state) 7. Do you prefer eating at a restaurant that has only one cuisine or a restaurant that has more than one cuisine?

  1. Business Studies Coursework

    It is in the town. g) The good thing is you get many shops and various types of shops suited for your shopping needs. h) The bad thing it is usually packed with many consumers and most of the time the transports take long to get to Romford.

  2. Marketing research - To decide which products and services will be available in my ...

    I will then use these results to determine which are the most popular products and services and select a range of products and services to have available at Asian Beauty. As part of my research I created a questionnaire for the customers in my target market to complete.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work