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The Business and its services - Let's Copy is a photocopy centre which provides several services related to printing and copying.

Extracts from this document...

Introduction

The Business and its services Let's Copy is a photocopy centre which provides several services related to printing and copying. It is a retail unit run by a sole trader. All profits become my personal income but I do have the risk of unlimited liability. It will provide a same day printing service based on quality, speed and value for money. The capital investment needed for this business to start operating successfully is �15 000?1. I have �10 000 in my possession which I am willing to invest in this business. I need a bank loan of �5 000 which is included in my business plan and cash flow to prove my solvency and collateral in the form of assets. The services provided by Let's Copy are the following: Printing * Digitalisation * Plotting NEW TECH. * Print in B&W, colour and laser * Disk-to-print service * Printing/Stamping (e.g. onto t-shirts) * Posters * Sketches Copy/Photocopy * B&W, colour and laser photocopy * Reductions and amplifications * Creative design work * Finishing a) Plastic finishing b) Binding/covers -thermo -in plastic or metallic rings Office Convenience * We also have a variety of stationary items to satisfy the consumer's needs. ...read more.

Middle

I will certainly advertise through media, however I must take into consideration that advertising through media is usually fairly expensive. I have several options: Television and Radio are two very expensive media. Cost p/ 1 minute of advertisement* Televison �2 500 Radio � 500 * broadcasted in only one station (either T.V or Radio) I will not, therefore, use these. Magazines are seen nationally, not only in my area, therefore there is a small chance that the readers of these magazines happen to work or live in the area were the photocopy centre will be placed. Magazines will only be useful if there are specialist publications aimed at business or workers in this particular industry. However, magazines such as these do not exist and I will not pay for an advert on a magazine about cars or highlife, whose readers are not particularly interested in a photocopy centre in the midst of Lisbon. National Newspapers will not be useful also as I am wasting money on an advert seen by millions of people throughout the country; I want it to be seen by people who either live or work in that area. ...read more.

Conclusion

Appendix Appendix 1 Two sample questions, with its respective answers, from the questionnaire sent to certain companies placed in the Avenida da Republica. If a photocopy centre was available in this area, would your company require its services or possibly even make a direct contract with the photocopy centre for being a repeat customer? A new technology of Plotting is going to be available in this photocopy centre, would this service be of any use to your company? Appendix 2 Two sample questions from the survey carried out on the Avenida da Republica. Do you think a photocopy centre in this avenue is necessary? If a photocopy centre was to open in this area, do you think you would use it often? Bibliography - GCSE Business Studies Book, by Alain Anderton. Acknowledgements I would like to thank Mr. Luis Sanches, owner of a photocopy centre, for kindly letting me interview him I would also like to thank my teacher, Mrs. Zelia Pereira, for helping me structure this coursework. Contents Introduction - Business and its services.......................................................page 1 Analyzing the Market - Competition............................................................page 2 - 3 Market Research.............................................................................................page 4 Marketing Campaign - Advertising..............................................................page 5 - 6 Promotions and Prices....................................................................................page 7 Appendix - Appendix 1............................................................................................page 8 - Appendix 2 ........................................................................................... ...read more.

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