Fahim Munir

Candidate no: 2130

Centre no: 20243

The four p’s

Leisure and tourism coursework piece 2

Introduction

Drayton Manors aim is to make people come there, and the way they can do that is by getting a target market and aiming it at that particular target group. Drayton Manors aim is to make sure when family come to Drayton manor they have a good time so they will want to come again because if they don’t have a nice time they will not come again so the customers need to have a good time by when they use the services given by Drayton Manor the services should be good e.g. when a customer comes to Drayton Manor and

Buys the ticket the staff should be polite and friendly.

The products and services that are available in Drayton Manor park are 250 acre site, over 100 rides and attractions, 15 acre zoo and zoo farm, retail outlets, garden centre, nature trail, caravan and camping site, games and stalls, arcade, 3 museums, over 20 seasonal catering outlets, full time catering company with 3 superb banqueting suites, hotel chain with 3 hotels in south Wales, planning permission granted for hotel on site, dinosaurland, educational facilities, educational officer employed in the zoo and important part of the local economy providing employment for the local work force and attracting visitors into the area.

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Section 1

The marketing mix is important to a company because it helps sell the product; it helps sell the product by the four p’s. The four p’s are place, price, promotion and product. The marketing mix is an organisation that offers in order to meet its customers needs, it is one of the most important concepts in leisure and tourism marketing. Marketing is getting the right product to the right people in the right place at the right price using the right promotion. It is important for organisations like Drayton Manor to meet the needs to recognise ...

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