• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The importance of aims and objectives to businesses.

Extracts from this document...


E2-Aims and objectives The importance of aims and objectives to businesses It is important for a business to have aims and objectives, because without aims and objectives then the business will not really be focused. Also it will have no targets, so it cannot compare how it is currently doing with the targets. Some businesses change their aims and objectives over time to help them to survive or expand with the market area that they are in. For example British Airways changed its aim from making a profit, because of the tragedy on September the 11th 2001, to having an increase in security because they needed to make sure that they could keep customers. Aims and objectives at Morrisons Morrison's aim is to offer outstanding value for money, an unbeatable customer service and a pleasant shopping experience. ...read more.


the customers wanting a wide range of products, high quality products, low prices etc.), the aims help them to please their customers, which means they might get repeat business leading to an increase in profit. The objectives of Morrisons are: 1. To employ polite friendly staff - this will help them to meet their aim, because polite and friendly staff is part of a good customer service, and "unbeatable customer service is one of their aims. Also a good customer service will make customers happy, giving them a "pleasant shopping experience" which is another one of Morrisons aims. 2. To have a wide range of products available for customers to buy. This helps them to meet their aims, because having a wide range of products available for customers to buy, means that the customers have a ...read more.


4. To make sure the products they are selling are cheaper than most rival supermarkets. This helps them to meet their aim because if their products are cheaper than most rival supermarkets, and their customer service is good, then it helps them to meet the "value for money" aim. This is because the products are cheap and the service provided by the store is good, which keeps the customers happy which also meets the "unbeatable customer service", aim and the "pleasant shopping experience" aim. 5. To have staff who have a good knowledge of the store. This helps them to meet their aim, because if they have staff who have a good knowledge of the store then they will be able to help customers with any problems, which keeps the customers happy meeting the "unbeatable customer service" aim and the "pleasant shopping experience" aim. Created by Gareth Haw ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Dominos Pizza's aims and objectives.

    Dismissal and redundancies is maid by dominos human resource department as well because sometimes an employee is not working to the best of there ability and they can be some what of liability. They also have to provide good working conditions such as warmth and cleanliness of the shop and sort out work hours and holiday entitlement.

  2. British Airways "Flying into a Storm"

    profit was announced for the year: he sold sensible activities, relocated the accounting department... He asked for volunteers to leave the firm not because he could not afford to pay them, but to replace them with flexible people having more appropriate skills.

  1. Investigate about the important roles that management plays in achieving my chosen organisation aims ...

    Calmly introduce the subject of the discussion by asking the other person the cause of his/her behaviour towards you. If he /she says no, tell me that you think there is a problem and as grown-ups, you should sort out.

  2. Business Aims and Objectives - the Bank of Cyprus.

    The chairman also states that the bank has actually made a profit from the previous year, thus proving how successful the company has been. In 2003 the chairman announced: "I am pleased to report that Bank of Cyprus (London) Ltd returned a profit before tax of �4.7 million in 2002, up from �2.8 million in 2001."

  1. Business Environment- Morrisons

    To protect their consumers, Morrisons have introduced CCTV cameras and security guards at entrances, exits and around the store s and factories themselves. They are also benefiting themselves and the end-user with security alarm systems to control thefts. Along with consumer protection, customer satisfaction says further.

  2. Business Gnvq Coursework - Morrisons

    On the other hand, if the employees are keen to do their best, are well trained & committed to the aims of the business, then most organisations will be successful. This is why the employees-or human resources-are not important. If you work for a business, what would help to make you less keener to work softer?

  1. Description of the Activity, aims and objectives of Heijs Food Products BV

    fully meet client demands and to a standard which complies with relevant legislation * Improving client satisfaction by using the standard to review and improve processes The standards in general concerns quality systems and documentation, with specific emphasis on the management of responsibility, management of resources, product development, measurement, analysis and improvement.

  2. The importance of customer service

    * More customers More customers can lead to greater sales figures but also assists in the measuring of the popularity of non-profit and government organisations. * Better reputation Having a good reputation means that customers can easily recommend you to their friends and family.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work