• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The importance of aims and objectives to businesses.

Extracts from this document...


E2-Aims and objectives The importance of aims and objectives to businesses It is important for a business to have aims and objectives, because without aims and objectives then the business will not really be focused. Also it will have no targets, so it cannot compare how it is currently doing with the targets. Some businesses change their aims and objectives over time to help them to survive or expand with the market area that they are in. For example British Airways changed its aim from making a profit, because of the tragedy on September the 11th 2001, to having an increase in security because they needed to make sure that they could keep customers. Aims and objectives at Morrisons Morrison's aim is to offer outstanding value for money, an unbeatable customer service and a pleasant shopping experience. ...read more.


the customers wanting a wide range of products, high quality products, low prices etc.), the aims help them to please their customers, which means they might get repeat business leading to an increase in profit. The objectives of Morrisons are: 1. To employ polite friendly staff - this will help them to meet their aim, because polite and friendly staff is part of a good customer service, and "unbeatable customer service is one of their aims. Also a good customer service will make customers happy, giving them a "pleasant shopping experience" which is another one of Morrisons aims. 2. To have a wide range of products available for customers to buy. This helps them to meet their aims, because having a wide range of products available for customers to buy, means that the customers have a ...read more.


4. To make sure the products they are selling are cheaper than most rival supermarkets. This helps them to meet their aim because if their products are cheaper than most rival supermarkets, and their customer service is good, then it helps them to meet the "value for money" aim. This is because the products are cheap and the service provided by the store is good, which keeps the customers happy which also meets the "unbeatable customer service", aim and the "pleasant shopping experience" aim. 5. To have staff who have a good knowledge of the store. This helps them to meet their aim, because if they have staff who have a good knowledge of the store then they will be able to help customers with any problems, which keeps the customers happy meeting the "unbeatable customer service" aim and the "pleasant shopping experience" aim. Created by Gareth Haw ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Dominos Pizza's aims and objectives.

    Dismissal and redundancies is maid by dominos human resource department as well because sometimes an employee is not working to the best of there ability and they can be some what of liability. They also have to provide good working conditions such as warmth and cleanliness of the shop and sort out work hours and holiday entitlement.

  2. Investigate about the important roles that management plays in achieving my chosen organisation aims ...

    For this activity, Tesco managers deal with staff problems, make sure that everything is put in place to make employees feel at ease at work and achieve more. In Tesco, they motivates the employees by offering on-site physiotherapist, offering incentives like benefits, pension schemes and nursery for working parents at

  1. Business Environment- Morrisons

    To protect their consumers, Morrisons have introduced CCTV cameras and security guards at entrances, exits and around the store s and factories themselves. They are also benefiting themselves and the end-user with security alarm systems to control thefts. Along with consumer protection, customer satisfaction says further.

  2. Description of the Activity, aims and objectives of Heijs Food Products BV

    fully meet client demands and to a standard which complies with relevant legislation * Improving client satisfaction by using the standard to review and improve processes The standards in general concerns quality systems and documentation, with specific emphasis on the management of responsibility, management of resources, product development, measurement, analysis and improvement.

  1. The importance of customer service

    * More customers More customers can lead to greater sales figures but also assists in the measuring of the popularity of non-profit and government organisations. * Better reputation Having a good reputation means that customers can easily recommend you to their friends and family.

  2. British Airways "Flying into a Storm"

    During Bob Ayling's four years mandate as chief executive, yet really shorter than his predecessors, we can distinguish three very different phases in the announced strategic choices. His first concern when he came to power in 1996 was to make costs cuts.

  1. Customer service in Halifax

    Product similarity From the customer's point of view, who I interviewed, it is difficult to distinguish many of Halifax's services from those of their competitors. They often use the same services perform the same tasks in a very similar way.

  2. Changes in modern businesses.

    The change, basically, is forced by external forces; impacted by demographic, regulation, politic, technology, economic changes, and the others uncontrollable factors around the firm - and internal forces which is driven by organization's stated strategy, work force, and product capability.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work