• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Influence of Stakeholders on Toyota and Sainsburys.

Extracts from this document...

Introduction

Tom Shipley ________________ Task 2 P2/M1 In my article I will be describing the different stakeholders who influence the purpose of two contrasting organisations. A stake holder by definition is “a party that can affect or be affected by the actions of the business as a whole” this means a stakeholder can be anyone who obtains an interest of some kind in the Business this could be for example Customers, Employees, Finance Directors and Managers. The organisations I have chosen for my article are Sainsbury’s LTD a National Supermarket chain. Sainsbury’s is the third largest supermarket chain and has a large Supermarket Market Share of 16.5% this means that Sainsbury’s Generates £20 billion in annual Sales each year in the UK and Toyota which is a Japanese multinational automaker and is the second biggest automobile manufacturer worldwide in selling 8 and a half million cars in 2010. I will now go on to describe the different stakeholders which have an influence on both of these organisation. Customers Firstly Customers have a huge influence on Organisations and are most likely the most important stakeholder in any Business because Customers are looking to buy a wide range of products. They also want easy accessibility to the premises and hope to buy quality products at competitive prices. ...read more.

Middle

Owners The owners of an Organisation are one of the most important Influences on an Organisation and are an example of a primary stakeholder. The viewpoints and aims of an Owner is to have a big say on how the goals of an Organisation are decided and make crucial decision like whether the Business should focus on making higher sales or try and increase profits by charging a higher price for the products the Organisations sell. As Sainsbury?s is a PLC Company, Sainsbury?s Owners are its Shareholders. If Sainsbury?s which tries to promote well priced products increased the prices of its products to increase Product this would affect the Organisation negatively as other Supermarket Chains would do grocery?s cheaper so Customers would go to rival Supermarkets instead of Sainsbury?s. The Owners could also choose to decrease their Workers Salary which could give mean that the Owner has more money to spend on other parts of the Business like expanding a Supermarket but on the negative side the Employees are not going to be very happy they are getting reduced wages which could therefor mean the Employees may not work to their full potential. The owners also would like to see a Big Profit for the Products they sell and be happy that the Organisation is running smoothly. ...read more.

Conclusion

better quality Products which means Sainsbury?s make more Money as customers are much more likely to buy from somewhere which produces high-quality products also the Suppliers have more chance of making more money as they have been recognized better by dealing with big brands such as Sainsbury?s. Pressure Groups and Customers also share the same views to a certain extent as Pressure Groups are trying to find the best deal for Customers and Customers are trying to find the best deals for themselves. One difference between the Customers and Pressure Groups are that Pressure Groups are trying to look for Profit on advertisement on their Website whilst Customers aren?t looking for any Profit. Owners and Employees can also share the same interests an aims because some Employees are paid on remission meaning they are given a salary based on the amount of Sales they make. Owners also obviously would like to make sales as well as they require sales to be able to keep their Organization running. In conclusion to this I article I have successfully shown how different Stakeholders such as Customers, Employees, Suppliers, Owners, the Government and Pressure Groups have an influence over two Organisations such as Toyota and Sainsbury?s Ltd and have also stated each State Holders Aims and Viewpoints and how they similar to other Stakeholders. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. Peer reviewed

    Customer needs - Sainsbury.

    4 star(s)

    call for a wide range of services: * Glass loans; * Flower wrapping; * Customer special orders, lost property; * Sainsbury vouchers; * Refunds; * Complaints; * Signing in of visitors. The First Aid box is kept at this desk and colleagues know who the trained first aiders are in that store.

  2. Peer reviewed

    explain how each stakeholders or groups influence a business - Which in this case, ...

    4 star(s)

    They have control over Sainsbury, which means control over the H&R, marketing and the other functional areas. They have control over employees and the service provided, however, they do not have total control as the owner makes the final decisions in many of the cases where as the mangers merely

  1. unit 8 business online p1

    If the sites information is wrong customers will not reuse it, you might lose your business profits. To avoid this you should cover this on your websites: ? The information on the websites must be clear and descriptions must be accurate.

  2. sainsburys. The aims and objective of Sainsburys are very straightforward

    in order to do that they will need to ensure that profits are increased annually so that shareholders can be satisfied with their returns this may hard to do especially if they are struggling at the moment to even increase their profits so they will need to strategise so that they don't lose stakeholders and shareholders.

  1. MAZDA CARS IMC PLAN

    Many companies that were copies of IMC, IMC does not comply with the rules within the company, as evidenced by a review of Nike and Procter & Gamble in 2002 to disclose any of these two companies have integrated or effectively perform their duties seamless communication or spoken with their stakeholders with one voice (Pettigrew, 2002, pp 23-190).

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    The least popular result was 8% of the population saying they may use the product. My previous result shows that the majority of the population surveyed said there should be a new fast food restaurant on Riddy lane, this dose not mean that potential customer would use it they might

  1. EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

    As Apple's other products come into play over 70% of people think that Apple is an outstanding brand. This is because of the range and quality of their products and Apples brand name as stated before. My View: I think that Apple as a brand also their strength I think

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    The charts above show the different thoughts on what they think of the productivity of the blockbuster products. The positive feedback which I concluded to get from the students was that they are up to what they expect to get.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work