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The Influence of Stakeholders on Toyota and Sainsburys.

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Tom Shipley ________________ Task 2 P2/M1 In my article I will be describing the different stakeholders who influence the purpose of two contrasting organisations. A stake holder by definition is “a party that can affect or be affected by the actions of the business as a whole” this means a stakeholder can be anyone who obtains an interest of some kind in the Business this could be for example Customers, Employees, Finance Directors and Managers. The organisations I have chosen for my article are Sainsbury’s LTD a National Supermarket chain. Sainsbury’s is the third largest supermarket chain and has a large Supermarket Market Share of 16.5% this means that Sainsbury’s Generates £20 billion in annual Sales each year in the UK and Toyota which is a Japanese multinational automaker and is the second biggest automobile manufacturer worldwide in selling 8 and a half million cars in 2010. I will now go on to describe the different stakeholders which have an influence on both of these organisation. Customers Firstly Customers have a huge influence on Organisations and are most likely the most important stakeholder in any Business because Customers are looking to buy a wide range of products. They also want easy accessibility to the premises and hope to buy quality products at competitive prices. ...read more.


Owners The owners of an Organisation are one of the most important Influences on an Organisation and are an example of a primary stakeholder. The viewpoints and aims of an Owner is to have a big say on how the goals of an Organisation are decided and make crucial decision like whether the Business should focus on making higher sales or try and increase profits by charging a higher price for the products the Organisations sell. As Sainsbury?s is a PLC Company, Sainsbury?s Owners are its Shareholders. If Sainsbury?s which tries to promote well priced products increased the prices of its products to increase Product this would affect the Organisation negatively as other Supermarket Chains would do grocery?s cheaper so Customers would go to rival Supermarkets instead of Sainsbury?s. The Owners could also choose to decrease their Workers Salary which could give mean that the Owner has more money to spend on other parts of the Business like expanding a Supermarket but on the negative side the Employees are not going to be very happy they are getting reduced wages which could therefor mean the Employees may not work to their full potential. The owners also would like to see a Big Profit for the Products they sell and be happy that the Organisation is running smoothly. ...read more.


better quality Products which means Sainsbury?s make more Money as customers are much more likely to buy from somewhere which produces high-quality products also the Suppliers have more chance of making more money as they have been recognized better by dealing with big brands such as Sainsbury?s. Pressure Groups and Customers also share the same views to a certain extent as Pressure Groups are trying to find the best deal for Customers and Customers are trying to find the best deals for themselves. One difference between the Customers and Pressure Groups are that Pressure Groups are trying to look for Profit on advertisement on their Website whilst Customers aren?t looking for any Profit. Owners and Employees can also share the same interests an aims because some Employees are paid on remission meaning they are given a salary based on the amount of Sales they make. Owners also obviously would like to make sales as well as they require sales to be able to keep their Organization running. In conclusion to this I article I have successfully shown how different Stakeholders such as Customers, Employees, Suppliers, Owners, the Government and Pressure Groups have an influence over two Organisations such as Toyota and Sainsbury?s Ltd and have also stated each State Holders Aims and Viewpoints and how they similar to other Stakeholders. ...read more.

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