The management function within Boots and Sainsburys.

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Unit 17: Management and enterprise

Amy Birchenough

In this section I am going to look at the management function within Boots and Sainsburys.

Task one (E1)

Forecasting and planning

Forecasting and planning is an important part of everyday business to stay ahead of its competition or just to keep the organisation profitable. Both Boots and Sainsburys must define its objectives and establish procedures to achieve them.

Sainsburys

Strategic planning:

These are long-term plans that are set and carried out by senior management. The board of directors will set aims for the company as a whole

  • Planning for the future Sainsburys have set a renewal programme to create a world-class grocery distribution network. Sainsburys has already secured sites for new depots and begun construction by 2005 they should be in operation.  
  • Sainsburys IT system is old and inefficient and costly for future development the system will have to be updated and staff retrained, with the new systems it should save the company £600milion per annum.  
  • Sainsburys hopes to expand its e-commerce business to cover the whole nation at the moment it only covers 50% and to increase the number of people shopping on the net.
  •  Sainsburys needs to plan the marketing that the company will take as a whole also within each store.
  • Increase market share and profit by 3% by selling a wider range of products and services

Tactical planning:

This is when the aims from senior management are put into short-term decisions for department managers and store managers.

  • Make sure deliveries are on time and that stock is placed on shop floor

  • Customer satisfaction is increased and customer service is improved

  • Marketing information is displayed on the correct date and in the correct location

  • Sales in the store increase by 2% within the next Year

Boots

Strategic planning:

  The chief executives of Boots John McGrath and Steve Russell set these aims.

  • Boots wants to be market leaders in the health and beauty in the UK.

  • Develop the portfolio of brands as well as offering more services

  • Clarify departments as well as reduce costs

  • Develop a clear trading format to respond to the specific needs of customers

Tactical planning:

Carried out by regional managers and team leaders

  • Make sure that Boots others a wide range of products

  • Offer products that competitors don’t

  • Bring both departments into one clear team

  • Deliver on alternate days  

Organising and commanding

The next task that both Boots and Sainsburys must do is put plans into action by allocating the best use of resources to achieve the plan. To make sure that plans are achieved managers must use their delegation skills.

Sainsburys  

The Warehouse staff at Sainsburys monitor the delivers that comes into store and their supervisor make sure that it is done to the standard set. Customer satisfaction is achieved by the product that has been sold so is down to the design team and to the employees that sell it the sales team. Marketing information been displayed correctly is down to the store employees and to make sure it is displayed correctly the supervisors. To make sure that sales is down to the whole store but is down to the Store manager to achieve it.  

Boots

Offering a wide range of products is down to the development team at head office making sure they are displayed is down to operations staff. An offering product that competition doesn’t is down to the development and buyers at Boots. It is the managing directors job to make sure that store are sent information on the new store structure but supervisors to implement the structure. A delivery on alternate days is down to the warehouse to send it alternate days.  

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Leading and motivation and development of staff

Within each company someone must lead the employees with the delegated job. This is important to make sure that the employee’s do their jobs and that they are successful.  

Sainsburys

Within each department the objectives are implemented and monitored by supervisors who set the task down to employees. The assistant manager will make sure that the objectives are been achieved and monitor the supervisors. The store manager will oversee all objectives set  

Boots

The team leader for each department is responsible for making ...

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