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The management function within Boots and Sainsburys.

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Unit 17: Management and enterprise Amy Birchenough In this section I am going to look at the management function within Boots and Sainsburys. Task one (E1) Forecasting and planning Forecasting and planning is an important part of everyday business to stay ahead of its competition or just to keep the organisation profitable. Both Boots and Sainsburys must define its objectives and establish procedures to achieve them. Sainsburys Strategic planning: These are long-term plans that are set and carried out by senior management. The board of directors will set aims for the company as a whole * Planning for the future Sainsburys have set a renewal programme to create a world-class grocery distribution network. Sainsburys has already secured sites for new depots and begun construction by 2005 they should be in operation. * Sainsburys IT system is old and inefficient and costly for future development the system will have to be updated and staff retrained, with the new systems it should save the company �600milion per annum. * Sainsburys hopes to expand its e-commerce business to cover the whole nation at the moment it only covers 50% and to increase the number of people shopping on the net. * Sainsburys needs to plan the marketing that the company will take as a whole also within each store. * Increase market share and profit by 3% by selling a wider range of products and services Tactical planning: This is when the aims from senior management are put into short-term decisions for department managers and store managers. * Make sure deliveries are on time and that stock is placed on shop floor * Customer satisfaction is increased and customer service is improved * Marketing information is displayed on the correct date and in the correct location * Sales ...read more.


Leading and motivation is an important in making sure that employees are heading in the right direction and the objective is been achieved. Innovation and enterprise is important to attract new customers new ideas and new products must be displayed. Both companies must control their marketing budget to make sure they are not spending too much on trying to increase the market. Sainsbury's Supermarkets is the number two UK supermarket with a market share of 11.9% Unaudited Quarter Four sales Sainsbury's Supermarkets Shaws Excluding Petrol Including Petrol Q4 2002 Q4 2001 Q4 2002 Q4 2001 Q4 2002 Q4 2001 Total sales growth 7.6% 6.9% 6.2% 6.0% 9.1% 3.2% Net new space added 0.8% 2.1% 0.8% 2.2% 4.2% 0.7% Like for like sales growth 6.8% 4.8% 5.4% 3.8% 4.9% 2.5% Easter adjusted: Total sales growth 6.0% 6.9% 4.9% 6.0% 7.1% 3.2% Like for like sales growth 5.3% 4.8% 4.2% 3.8% 3.1% 2.5% Sainsburys sales have started to increase on last years so their market share will have started to increase. Tesco 208.3 Boots 27.8 J Sainsbury 15.1 Marks & Spencer (38.8) Tescos share price is dramatically higher than any other of its competitors, which could suggest that it has a higher market share. Boots share price is higher than Sainsburys by 12.7%. Sainsburys * Increase retailing services Planning new services that Sainsburys can offer is important if they are to attract new customers or get customer loyalty from existing customers. Sainsburys must use innovation and enterprise to get new ideas for products and service that meets the needs of the customer today. Organising departments into offering more services is important each department and employee must understand where the company is heading and what the company offers. ...read more.


and validating methods for use in QC laboratories using a wide range of instrumental methods, such as high-pressure liquid chromatography, gas chromatography, infrared and ultra-violet spectroscopy. Stability New products developed by BCM's unique development function are stored under different temperature and humidity regimens, in order to specify shelf life and identify other restrictions as necessary. Stability packages tailored for customers' regulatory requirements can be developed. Factory Quality Control The full range of activities to ensure products are of the required standard is carried out. Microbiology The dedicated facility checks incoming materials to ensure that they meet our very high quality standards and checks finished products to establish their safety in use as well as monitoring and advising production on factory hygiene. There is a wealth of experience to draw on to support customer development work or bespoke product claims. Assuring product quality The Quality Control function has responsibility for many activities that ensure the high quality of BCM's products. These include: * Approval of suppliers and service providers through audit and assessment of their standards, controls and quality systems * Review and approval of suppliers' data supporting consignments of materials and components * Testing and approval of raw materials and packaging components to ensure they comply with specifications * Approval of manufacturing procedures * Testing and approval of intermediates and finished products to meet in house or customer specifications * Training, review and auditing of in-process testing * Production batch documentation and approval * Formal release of finished product * Quality and Good Manufacturing Practice audits of process and factory * Process and computer validation * Maintenance of analytical reference standards * Training * Documentation management All theses factors have lead to Boots producing a wide range of quality products that meet customer's expectations and needs. ...read more.

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