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The Marketing Mix.

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Introduction

The Marketing Mix By M.S.D The shop that I am going to be investigating is "Tesco" established in Slough. This is an established opened 60 years ago. My plan for the company's marketing campaign must include; � All the options that the company should consider, � Why I have chosen to make the decisions I do. I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds is set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business Marketing strategies for "Urban Surf Co" Sources of knowledge To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this 1. Paper. I have written a letter to your store with an attacked questionnaire this is in an attempt to understand the market you have set up in and the marketing strategies that you would to put in place. 2. People. This can be covered by the questionnaire or can also be completed by speaking the shop staff or a telephone call to them. 3. Technology. For this I will look over the Internet to find a site about setting up marketing strategy for new company and I will also look at existing one from other companies. ...read more.

Middle

Potentially this is the promotion technique that is most likely to sell the most products but this is not a good option for your company, as it would involve large amounts of stock being taken to see all the clients. Public relations are the relations between the company and the public. This is about presenting a caring image to the public and potential customers, of a place were they would want to shop. This image can be achieved by; � Through sponsorship of events related to the product or the image that is wished to be portrayed. � Sponsorship or the setting up of youth teams. � Making money available for help with community projects such as building a youth centre. � Buying equipment for schools. Due to the fact that Urban Surf Co is such a small newly opened company they will not have the large P.R budget to cover these large events. In the future they may be able to put a small amount of money in to local schemes or events but this is not in the immediate future. Sales promotion is also known as point of sale promotions this is because this is where it happens. The different sorts of sales promotion are: 1. Buy one get one free - this can also be buys one and get something else free. ...read more.

Conclusion

Thirdly I would I suggest that the company has a large and colorful displays which are in store. This will there for be point of sale promotion. Using this company will be able to market the product ranges in specific ways. This could also an advantage to the company as the clothing firms that the shop deals with may already supply stands and displays. If they do not the clothes company may be willing to allocate funds for purchase of these products. Also I would also recommend a large sign out side of the shop to increase attention and to encourage people in to the shop this should also be accompanied by sign on the side of the street for the purpose of informing people where the shop is allocated. The pricing strategies of the company would not greatly come in to play as the clothes prices are already set when they come from the factories so your company will only have a say on the discounts on old ranges or other deals negotiated with the producer. The final suggestion I think that the company should use is that they should have an advert in the local newspaper which will then have the affect of also drumming up new business this could also have a free 10 pound off voucher on it so that customer will be more likely to try the shop. Although this will cost the shop quite a large amount of money it will introduce new customer and also get the company know ...read more.

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