• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

the marketing plan-promotion

Free essay example:

The marketing plan- Promotion

When advertising or promoting the goods and services a business sells, there are two types of advertising; above the line promotion, and below the line promotion.

   Above the line promotion includes things such as, television adverts, radio adverts, billboards, magazines, newspapers and advertising. These above the line methods of promotion are more expensive then below the line promotion, but these methods reach a lot more people in one go and can be very effective, so are more suitable for larger businesses. And if my business could afford to do this then I think it would be a great way to promote my service and products. For example if I wanted to make a television advert that lasted 30 seconds it would cost the business at least £1000, if the business wanted to play the advert at different or more popular times of the day then it would cost more.

   Below the line promotion includes, door to door sales, handing out leaflets and flyers, direct mail, point of sale and public relations. These are normally much cheaper then above the line promotion, for example I went on the Internet and found that I could buy 5000 leaflets for £190 from this source http://www.azimuthprint.co.uk/leaflets.php. Below the line promotion is a more targeted approach, and will normally have direct contact with the customer.

   When making an advertisement such as television adverts, there are strict legal boundaries. The people that enforce these strict boundaries are called the ASA, this stands for Advertising Standards Authority. An advert can not contain anything inappropriate and must be fair and honest, tell the truth, and can not be racist or contain offensive material.

   Due to the fact that my business is a small business and therefore has limited financial funds available, I intent to use below the line promotion. I am going to send out more questionnaires, hand out leaflets and flyers and also I would advertise my business in a local newspaper as this wouldn’t cost that much and it would reach quite a lot of people. I thought about using a celebrity to promote my business but my business would not have enough capital to afford this so it wouldn’t be possible.

   In order to promote my business I would have an offer promoted in the local magazine to attract initial customer when the business is starting. Hopefully if I offered the right service then people will want to come back.  

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

(?)
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related GCSE Business Studies Skills and Knowledge Essays

See our best essays

Related GCSE Marketing and Markets essays

  1. Marketing Plan for the Targe' Full Service Spa Salon

    A company has to survey the market, pick the consumers minds and find out what their needs and wants are. Starting a new business takes motivation, dedication along with lots of research and planning. It is important to develop a strong marketing/business plan.

  2. Design a small scale marketing plan and formal report for a small business.

    cards and taking some of Card Fair's market share by providing something his competitor does not have thus gaining a competitive edge over them. The results of the questionnaire showed that Clinton's was the most popular card shop and by looking at the desk research which tells us that Clintons only holds 17% of the greeting card market.

  1. Business Studies Marketing Plan

    - 6 p.m. (100 baisas/hr.) 1-10 O.R. NetLink Day (Pre-paid) For people of every age group who don't use the internet too much but only occasionally 200 At the day time: 8 a.m. - 4 p.m. (110 baisas/hr.) 1-10 O.R. NetLink Night (Pre-paid)

  2. creating a marketing proposal

    have gave to our customers to do it Questions Tally Numbers 1] Gender Male Female 22 28 2] Age group Under 16 16-24 25-34 35+ 09 25 07 09 3] Do you drink the following? Still drinks Fizzy drinks Fruit juices Tropical juice Exotic juice Water Milkshake YES NO 40

  1. Marketing Plan

    decide what product or what product range they are going to sell. A further decision is what quality of product they would like to make and sell how it is to be packaged and what name to give the product.

  2. Cadbury Limited.

    This will then help the business to decide how to promote and sell the product. Primary Data There are a number of different filed research methods a business can use; Questionnaires, personal interviews, telephone interviews, postal survey, observation, focus groups, and consumer panels.

  1. Marketing plan

    * Selection: The widest selection of fashionable shoes in the Cape Town area. * Accessibility: The central location and wide range of business hours designed to accommodate all customer's needs. * Customer service: The patron will be impressed with the degree of care that they receive.

  2. Marketing plan for a tutoring service.

    ICT, as these are the subjects that she teaches and feels comfortable with. As Mrs Butler becomes familiar with her tutoring service, then she can start to expand to helping children with the 11+. Mrs Butler could start with the higher level tutoring as these are areas that less tutoring

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work