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The marketing principles of fruit winder

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The marketing principles of fruit winder There are 5 main principles of marketing. They are * Understanding customer needs. * Co-ordinating functions to achieve marketing aims. * Adopting a marketing approach. * Effective customer communications. * Constraints. UNDERSTANDING CUSTOMER NEEDS - Kellogg's need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing approach to meet the need of these customers. If companies continually review all aspects of their products, making sure they still meet the requirements of the customers using the 4 P's, it will help to increase the number of repeat purchases/orders. Repeat purchases and orders go towards showing how successful the product is, and how successfully it is meeting the expectations of the customers. Based on this principle, we would carry out market research before choosing the marketing strategy we would use. ...read more.


It does not take into consideration the views/opinions of the customers. The company may believe that their product is the best on the market, seeing no need for further changes or improvements. However, following the product-oriented approach can lead to the downfall of a company, particularly if they are functioning in a highly competitive and rapidly changing market. The customer-oriented approach involves a company being in a constant state of development; assessing and responding to all changes in the market, in order for them to stay ahead of their competitors. This type of company will have a greatly developed marketing strategy, acknowledging customers' needs and expectations. The main aim of this approach is to find out what customers want; what causes them to buy different products; and what the product or service means to them as a consumer. All decisions are market-led and realising that the profitability of a product relies on meeting all the needs of the consumers. ...read more.


we will also take very much into consideration what consumers think, to make sure we provide sufficient information in a variety of different ways. CONSTRAINTS - Businesses will find that there are constraints on all aspects of marketing activities because customers often want what is out of reach for the company. Below is a list of different requirements that customers have: * High quality goods and services * Low prices. * Choice. * Efficient and convenient distribution. * Imaginatively presented, detailed information about the products. * The latest technology. It is often too expensive for companies to meet all of these needs, which may require frequent changes in production methods and the standard of service etc. All of these things will affect the company's ability to maintain its productivity and ultimately its profitability. I will have to strongly consider what the customers want in our products, before we design our marketing plan. We will also have to consider the fact that we may not be able to meet all of their expectations due to factors such as cost and resources etc. ...read more.

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