The needs of different customers at Drayton Manor Park

The customer needs for individuals

All the customers that come to Drayton Manor Park have their own individual needs. Each individual customer likes to be provided with different services to make them self feel more comfortable. Some unpredictable situations would be that if there was a security alert that would affect each individual customer in Drayton Manor Park. If a customer was on a ride and it immediately broke down and it would cause a risk to the customer, depending of the physical status of the customer, he or she would want to be treaded differently. If a customer had an illness or some sort of medical problem, they would want to be treated in a way that they would be most comfortable. All customers of Drayton Manor Park would want their information to be kept private and safe, so when they go and buy products on a credit card, they would expect their information to be kept safe and not given out, so Drayton Manor park has got a data protection act, where any customers information cannot be viewed by anyone that hasn’t got authority. Each individual customer would want to be treated with different customer service, so the park has to provide staff who can meet those targets. If a customer is looking for someone such as a supervisor of the park, they would expect to be referred to that person correctly and where and when he can be found.

The group needs

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The group needs

Most of the time the customers who go to the park often go in Groups. There are many different groups that go to the park and some are school groups, old age pensioner groups, tourist groups and group leaders. Each group has their own needs, for example a school group would want information that is understandable to their age group. OAP groups would want a separate line for them to stand in for the lines, because it might be a big wait and they might no be able to stand for that long, tourist groups would want boards and signs in their language and also staff members that could speak their language to help them around. If there was to be a security alert in the park then the group would like to stay together and not go apart from each other, so the customers would like their needs to be met.

The needs for people of different ages

Different age groups have different needs. Children in the park may sometime find it hard to understand what the signs say or what the staff members are saying, so the park should provide them services so the children would easily understand. People of old aged sometime find it hard to keep up to what staff members are saying so they should provide trained staff to deal with them. Sometimes customers might get ill on the rides or on the park and the staff has to treat them, if the small aged children get ill they will have to treat them in a different way to OAP’s, so they will have to have trained staff to do all this.

Needs for people from different cultures

All customers want to be treated well, so they want the staff to be good to them, they won’t want to be racially abused by staff just because they are of a different culture. Drayton Manor Park has many restaurants and different people from different cultures have specific food or diet requirements such a vegetarian food and halal food, so the park should provide their customers with food that all people can eat.

The needs for non-English speakers

Many people from around the world come to Drayton Manor Park, and they all may not no English and they will find it hard to understand what the staff says and what the signs all mean, so it is the parks responsibility to provide them with multi lingual staff that can speak all languages. They should also provide signs and maps in different languages so it will make it easy for the customers to understand. If a staff member does not speak the language that a customer speaks he should refer that customer to another staff member that can speak of the same language, this will make it easier for the customer.

People with specific needs

Drayton Manor Park has many different customers with many different specific needs, so for example is a disable person wanted to go on a ride they should be allowed and their needs should be met, if a blind person was to go on a ride and is alone, he should be escorted around with a member of staff or their should have sign that are brailed so this will make it easy for the blind person. If there is a customer who is deaf and there is a security alert, the park should provide special services to make sure that the customer knows what is going on. If there are young children around the staff should be aware of what language should be used around them, and not to be offensive to the children. If there was someone who can walk, and he goes to a staff and the staff member refers the customer to go to another member of staff that can help them, the other staff should come to them instead of the disable customer finding it hard going to them.

The needs for young children

Young children often find it hard to understand and respond to adults, so the park should provide friendly staff who knows how to treat young children. The park should also provide simplified instructions around the park, so it is easier for the children to understand, instead of them going around looking for staff and asking them, this will also save time for the staff. If there is a security alert in the park, the security should be aware to get all the children out of the park safely and to see that there are no children around the park when they shouldn’t be. Young children often don’t like to eat the same food adults do, so the park should provide the children with food that they most like to each such as chips and burgers.

The needs for business people

Sometimes business groups go and visit the park looking for various information, and it is the parks duty to provide them with that information. Business peoples understand is sometimes greater than other customers, to they should be treated in a more formal way.

By Sheryar Ahmed