• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The principles of marketing

Extracts from this document...


The principles of marketing For a marketing strategy to be successful it needs to be based on all for the principles of marketing. We have been appointed to launch a new magazine targeted at young women ages 17-21, and have to develop a Marketing Strategy in order to promote it and ensure its success. A strategy is lacking of showing weakness on any of these then the entire mix could falter and it could have serious repercussions on the success of your product. I have decided to improve on the existing magazine 'vogue.' Although it is one of the most successful women's magazines in history, I hope to make it more relatable to the average reader. I intend to keep its high profile fashion identity, informing the reader of the latest cat walk triumphs but perhaps add a section done by many other magazines, which translates these into a high street version. I hope that this will give the magazine another appeal, as not only will it be a link to the fashion world, it could also be bought in order to derive affordable out-fit ideas. The second aspect that I have decided to incorporate in to my magazine is the popular 'real life' article. ...read more.


No............. The results will allow me to make educated modifications. 2. Understand and keep ahead of the competition. If a business is completely unaware of what their competition business procedures then it can easily be overtaken, in the ever-moving marketplace. In order to maintain an advantage over your competitors, you must primarily assess what you as businesses are doing, and weather or not you can improve on it. Analysing and understanding your rivals will help in adaptations to your business. You can look at what has been successful and unsuccessful for their business to order to help with your decisions and to stop you from making similar financial and marketing mistakes. My alterations to the magazine have steamed from features that are prevalent in other highly popular magazines. My intention is to create a 'ultimate women's magazine' of sorts, in which I incorporate an array of characteristics so it will not be need to buy another magazine, keeping ahead of my competition, and broadening my target market. 3. Communicate effectively with your customers. This principle ties heavily in with the first. It is impossible to meet the needs of your customer if you cannot communicate with them to know what they want. ...read more.


These are perceived constraints that can be internal and external. Internal constrains are those that can be identified within the business such as financial difficulties, or employee problems. External constrains are recognized out side the business, such as topical events in the news that could be linked to your product, or rises and falls in the economy and stock market. Both forms of constrains could have a substantial negative impact on the performance of your business and the success of your product. It is fundamental that we identify with these impending threats so that there effects can be minimized. For a magazine the threats could be failing to cover an important issue or get an exclusive, a demise in the overall sales of magazines or perhaps fail to meet a deadline due to staff issues. In conclusion it is crucial that a business is entirely aware of all the theoretical aspects of a marketing strategy and apply them to their own situation. I intent to make sure that I do to overlook any of these principles as failure in one could mean the failure of the entire strategy. I have contemplated all of these points when deriving my plan and hope that I have produced a coherent mix of strategies to meet my customer needs. ?? ?? ?? ?? Fiona Wood, The principles of marketing, business studies, Mr. Scally ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. For this project I have been instructed to come up with a marketing strategy ...

    the future terminals with symbian; short-range wireless connectivity with bluetooth; the development of wireless LANs for enabling local mobility in fixed LANs; and MMS for enabling mobile multimedia messaging. In addition, Nokia have continued to be active in IP convergence.

  2. creating a marketing proposal

    It can be expensive but advertising is often highly successful in influencing consumers' purchasing decisions. Advertising can be informative, by setting out to increase consumer awareness of a product. Branding A brand is a sign, symbol, design or name used to distinguish a product or business from its competitors.

  1. Business Studies Assignment Marketing

    The notes from observing the visit will help me to analyze in depth the bowling alleys promotions and how popular the bowling alley is. Asking the staff questions will help me to understand what and why products may need updating and it will also help me to have great knowledge

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    MARKETING PLANNING AND AUDITING It is important for a business to plan for the future effectively if it is to be successful and likewise it is important to have a clear marketing plan for products to sell well. It is done by every firm, including Audi, from when the company

  1. Marketing plan

    Other designer shoe stores will soon start with marketing strategies, and competition will increase. Maturity My business will reach its peak. Many people would have heard about us, Competition at this stage is high as everybody would be battling to attract customers to make business.

  2. Produce a marketing strategy for a new or existing product

    The issues within marie claire are also very interesting, they start with tips on fashion and then relating it with some advice on beauty and health and then in contrast they add some gossip on Celebes life style.

  1. Marketing Strategy - Nintendo Gamecube

    It was especially useful during when the Swiss exchange was in action, as I could see how much work I had to still do and catch up on, in order to be on schedule. If I had not kept a log, I would have had to constantly read through the

  2. Design a small scale marketing plan and formal report for a small business.

    * A higher price. Firms can charge a high or premium price if they are seen as being better than their rivals in meeting the needs of s chosen group of customers. Jack will have to make a pricing decision whether to sell the majority of cards in his shop at a low, average or high price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work