• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Walt Disney company.

Extracts from this document...

Introduction

The Walt Disney Company The Walt Disney Company was founded in 1922. Today they are world leaders in the family entertainment industry. Disney trade on an international level and have over 58,000 employees worldwide with over 200,000 shareholders. Disney like many other organisations probably decided to trade internationally for growth, survival, to beat competition, and as in many cases to gain market share to help increase shareholder value. The key advantage in operating across nations is to expand and obtain experience across markets and to use knowledge and experience in different markets. To increase economies of scale which is achieved through purchasing large plots of land and large firms. Disney saw the chance of a theme park in Hong Kong as a means of improving its relationship and business opportunities in mainland China. Due to the success of Tokyo Disneyland and the number of Europeans visiting the Disney United States parks Disney decided to open a theme park in Europe. They chose to expand in France because of its advantages over Spain. France had a better central location and Paris was the most visited European city and the French were the largest consumers of Disney products. ...read more.

Middle

Disney does not seem to be facing these disadvantages. The three main areas trade seems to be giving support and financial assistance. Competition in regards to the Hong Kong Disneyland venture, China built more than 2000 amusement parks between 1994 and 1999. The parks have not done well and Disney have recognised that the lack of success with these parks are not because the Chinese are not interested in amusement parks its just that the Chinese people are not interested in bad parks. Disney's main strengths are in their resources, experience in the business and trade and their low cost strategy. The company has been able to diversify their operations and products to prevent a fall in sales and production levels. Disney has diverted from cartoons to home video, films, merchandise, radio broadcasting, television and theme parks. They have globally diversified operations from the United States of America to Japan and Europe. Their main strength being their internal resources. Resources such as human resources and financial stability. Employees at Disney are very innovative. In past years they have produced box office productions. ...read more.

Conclusion

Disney seems to have a hierarchical organisational structure where the business has layers of management from senior management at the top down to the lower levels of management and supervisors of the lowest rank. Disney have chosen a clear management structure, it has a clear division of responsibility and allocation of authority where the organisation is controlled from the top. This structure has its disadvantages with many layers of communication, which could slow down the speed in which information is passed through the organisation this could also affect decision-making. Disney seem to have a decentralised working style, where authority has been delegated to lower levels of management, but it is not completely decentralised only in certain areas of the organisation. A large emphasis is placed on employee participation. 'The company regularly refreshes it top management staff with new executives which bring new ideas and concepts which have been easily adapted to by the company.' Disney annual report 2001. Expansion is another major strategy used by the company. The corporate policy is to grow slowly and not to impress anyone. Disney understands the importance of meeting demand with the right amount and quality of goods and services, which they achieve by effectively distributing merchandise and effective marketing. Kathryn Kofo Peters ~ 02025412 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Produce an Analytic Report on How a Large Business Manages Human Resources

    * Planning has to be constantly monitored. It is unwise for Boots to plan its human resource needs and not alter them in the light of changing events. Planning has to be checked, revised and updated as other factors change.

  2. Analysis of a Company: Boots Chemist

    Marketing and Sales. The purpose of marketing and sales function in Boots is to look through the customer's eyes and identify and produce what the customer wants. Marketing and Sales therefore: - > Make sure they take in to account what the customer wants and inform the production function.

  1. The 3M Company case study

    has been responsible for the growth of major firms in pharmaceuticals and telecommunication. USA has also good institutions that promote R&D. These include, the National Institute of Health, which is a government funded body active in biotechnology R&D . Section C: Select three analytical frameworks from the course as a

  2. This is a report on Marks and Spencer a well known retail company in ...

    The Human Resource department's main jobs are to attract and retain goods, high- quality staff, to ensure that the organisation operates within the law in relation to employment and health and safety and to ensure that the organisation avoids unlawful or unfair discrimination.

  1. Managing Human Resources in Marks & Spencer.

    When existing jobs are being expanded, human resource specialists simply need to copy existing practice on a larger scale. In creating new jobs more detailed thought is required, particularly if the jobs are quite different from those that already exist within the company.

  2. The background of the Kettering Park Hotel and Spa

    for exceptional effort in making a difference, it works in a sense as an 'employee of the month ' award The Park Hotel take the concept of' MAD' very seriously and treat it with the respect that Shire Hotels feels it deserves.

  1. Tesco a leading food retailing company founded in 1924 by Sir Jack Cohen

    able training them in their different job specification, after a certain time if the work is being carried out very well the staff is being recognised that is, the staff could be promoted to be a supervisor. For instance, if checkout assistance is always prompt at work, does her work

  2. GlaxoSmithKline's business is to discover effective medicines and healthcare products for people throughout the ...

    While new medicines and products may originate in our laboratories, bringing those medicines and products to patients requires the combined efforts of everyone else in the company. Our 39.000 manufacturing staff, for example, turn chemicals into products that can be used easily and effectively, while our 43.000 marketing and sales staff brings these products to patients.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work