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This report is about aim and objectives for businesses, what mean SMART objectives, why is beneficial for businesses to set aims and objectives and also what kind of aims and objectives has TESCO as a supermarket.

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Introduction

REPORT Aims & Objectives To Mr Kobie Sandstone - manager of Enterpreneurs From Aleksandra Pluta - Assistant Advisor This report is about aim and objectives for businesses, what mean SMART objectives, why is beneficial for businesses to set aims and objectives and also what kind of aims and objectives has TESCO as a supermarket. 20. 09. 2011-09-24 Aims (P1) Business activity is focused around the achievement of business aims. A business aims is a target or goal that business want to achieve in the future. It is a statement of purpose, for example: we want to grow the business into Europe. Most business share their aims with the staff to motivate them, as they can see how their hard work helps the company. It also enables all employees to work towards the same goals and outcomes. The settings of the aims is usually done by the director, managers and employees which means that they all have input and, it is hoped, will agree with the aims. The aims of business: * Most businesses aim to make profit. Some business try to make profit as much profit as possible, others just try to make a satisfactory profit. * Survival - new business are often risky because they have a less experience. It also takes time to build up regular customers. Survival might also be an aim if a business has problems such as low sales. ...read more.

Middle

The most effective business objectives meet the SMART criteria: * S - Specific - clear and easy to understand. To make goals specific, they must tell a team exactly what is expected, why is it important, who's involved, where is it going to happen and which attributes are important. E.g. Company want to sell 10 dresses in one week. * M - Measurable - measuring progress is supposed to help team stay on track, reach its target dates. The business can put a value to the objective e.g. �10 000 in sales in the next 6 months. * A- Achievable - they can achieve the target if they stretch a little. * R - Realistic - the objectives should be challenging, but it should be also be able to be achieved. * T- Time specific - they have a time limit of where the objectives should be achieved, e.g. by the end of this month, year. The first known uses of the term ocur in November 1981 issue of Management Review by George T. Doran. The objectives for business A business might want to sell than the other businesses, it might want to reduce its cost, to produce a better product, want its sales to grow. Public sector organisations like Inland Revenue set objectives for service, such as processing customers, tax return within a given time period .Private sector organisations like Kelloggs might set objectives for customer satisfaction. ...read more.

Conclusion

* To provide standard for specialist action. Write aims and objectives for a selected business in one of the business sector (P3) As Britain's largest retailer and the fourth largest in the world, Tesco try to meet their objective by providing their customers with excellent value for their money with highly competitive prices and excellent customer service. Ultimately, by pleasing their customers and capturing their business for life this will make them a highly profitable business which in turn also pleases their shareholders which in the end is the true objective of all for profit companies. According to Tesco (as found on their corporate website at www.tesco.com), their core purpose is "to create value for customers to earn their lifetime loyalty." They further go on to state that their success depends on people, both those who shop with and work with them. The aims and objectives of Tesco are based on 4 P's of marketing which are Product, Price, Place and Public. Product - having the right product range for the customers. This differs from store to store and area to area. Price - keeping their prices competitive. Place - accessible locations for customers. Public - thinking of their public. Their corporate and social responsibility is spoken about by their PR team frequently and they do give to charity and the local community out of their profits. Tesco can see buying patterns from their Clubcard information and this gives them the insight into what people want and what is in demand which helps achieve these customer led goals. ...read more.

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