This report will be based on a local newsagent in Tottenham. "What is the most important enterprise skill needed by the owner of the business you have chosen?"

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Final Write Up

Christopher Nguyen

Broomfield School

Centre Number: 12504

Business/Economics Controlled Assessment

Unit Code: 5BSO2

What is the most important enterprise skill needed by the owner of the business you have chosen?

Introduction

This report will be based on a local newsagent in Tottenham. I have chosen this business because it is a local business which is less than a five minute walk from my house and I know the entrepreneur quite well as I use to go there every week a few years ago. The newsagent is an established business which has been open for over fifteen years. I will be using seven appendices to use as evidence to back up my conclusion to this report. Appendix 1 is a picture of the newsagent I am researching. Appendix 2 is a picture of the entrepreneur of the newsagent. This is the entrepreneur that I have interviewed and who this report will be based on, along with his newsagent business. Appendix 3 is a copy of an unanswered questionnaire. Appendix 4 is a questionnaire with the answers the entrepreneur provided me with during our interview. Appendix 5 is a map which shows where the newsagent is and where its competitors are. Appendix 6 is an article found on the internet which shows the most common enterprise skills found in successful entrepreneurs. Appendix 7 is a table which shows question 5 from the questionnaire in a more organised, neater and easier to analyse form. I will go into more detail about the purpose of these appendices later on in this report when I go into more detail about them. I intend to reach a conclusion to the main question of this report by using my appendices to help me by the end of this report.

Newsagent Introduction Using Visual Information (Appendix 1 – 2)

Picture Of Local Newsagent (Appendix 1)

Picture Of Newsagent’s Entrepreneur (Appendix 2)

Appendix 1 and 2 has been included to help me understand the size of the newsagent. The entrepreneur didn’t allow me to take a picture of the interior of the newsagent, so I asked for a picture of him instead. I also tried to get as much interior in the background as possible whilst taking this picture. As you can see, the newsagent is quite small though the interior has been spaced out in such as way that makes it seem bigger. This is creative thinking from the entrepreneur but unfortunately doesn’t hide the fact that it is almost impossible to walk between shelves. You need to turn your body sideways before even attempting to walk between them. The newsagent is also the smallest out of all its competitors, who will be analysed about later on in this report.

Questionnaire Analysis (Appendix 3 - 7)

Original Questionnaire, Questions 1-6 (Appendix 3)

Original Questionnaire, Questions 7-10 (Appendix 3)

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My questionnaire, which is Appendix 3, with the answers shown in Appendix 4, consists of ten questions which I have personally asked to the entrepreneur of the newsagent. I created my questionnaire in an attempt to find out the most important enterprise skill the entrepreneur needs. This questionnaire and its results are vital in this report as it will play a key role in helping me decide which enterprise skill is the most important for the entrepreneur. The results from this questionnaire will heavily influence what I think the most important enterprise skill needed by the entrepreneur is. The ...

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