• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To make our product I had to research key factors on savoury snacks so I used desk and field research to get an idea of what the public wants from a savoury snack

Extracts from this document...

Introduction

Managing Directors Report To make our product I had to research key factors on savoury snacks so I used desk and field research to get an idea of what the public wants from a savoury snack; what flavour they prefer, packet size purchase, price influence and their reasons for buying. All of these points in research will help me come to an idea of what direction I will have to take our new product, what the public is looking for, what will make our product unique. The information I had gathered from the internet, shops, tasting panel and questionnaires will have their significance highlighted in this document. Firstly from the questionnaires given out I will be able to report that 42% of the public (144 people) given a questionnaire were 10-16 years of age. I had researched the age range to get an idea of were most of our information was gathered. ...read more.

Middle

For a new flavour we need to make it unique so I was thinking of combining some of the requested flavours with each other giving us a new unique flavour. Advertising is a key factor to the sale of our product will be advertising. For my product to sell people will have to know about it and buy it. I had decided to focus on the advertising area for my product and researched the influence it had on people and here are the results. As the chart shows advertising has a great influence on people so we need to think about were we advertise and how we advertise. Most of the people who had filled out the questionnaires were from the younger generation and this gives us the image that it is the younger generation are the main consumers of savoury snacks the most so I have decided to aim our advert towards them. ...read more.

Conclusion

The following graph will show the influence of packaging to the public. According to the results of the questionnaire most people are sometimes influenced by the packaging of the savoury snack but many people were also greatly influenced by the packaging so this highlights that we need to focus on the presentation of our product, the materials must not be flimsy and cheap to avoid easy tearing and the presentation must be unique and stand out to the customer and this will ensure that our product is not mistaken for another. Through my gathered results from research I will think about pricing our savoury snack at 45p for a single pack and �.20 for multi-packs and the new flavour will be based on either a cheesy flavour, spicy flavour or a poultry flavour and from our requested flavours list I will try a few and get a verdict from a tasting panel on which one they prefer and thus starting a new flavour. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    produce the cars in factories, display models are put in showrooms for consumers to look at and test drive, and they are then sold to the consumer. Although there is a middle stage here, the ownership of the cars does not change and the cars people actually buy are shipped directly from the factory on order.

  2. DJ RESEARCH

    The KAM Mix 150 is our best selling Direct drive starter DJ Equipment kit. This kit includes 2 x direct drive decks, 1 x DJ Mixer, Headphones, Carts, Slipmats and Cables. We are also including a free Mic aswell!.. from �195 - More Info/Buy Gemini CD Mix 5.0 CD DJ Kit under �200!!

  1. Market research

    After the information is obtained business will know how to change the product so that it will last more years and attract more customers. Business doing research on food products should be careful because they could make the product worse if they just improve in one thing e.g., if a

  2. Price snacks LTD

    An example of a product orientated approach is when a new product comes out and it is advertised every where for example ipods. Desk research is a very cost effective way of gathering information about customers needs. Desk research is usually gathered from old data this is called secondary data as it has been gathered by someone else.

  1. market research

    These include: * The information may be inaccurate. * You don't know whom you could be asking. * People may not want to give up their time and may not take it seriously. I have put together a questionnaire to which I shall ask about 10-20 people. From this questionnaire, I will be able to analyse the public's opinion and apply it to my service.

  2. Plannng and research. I would like to open a African restaurant, food from all ...

    My best candidate will have already managed a restaurant in your area and will be familiar with local buying sources, suppliers and methods. My also want a manager with leadership skills and the ability to supervise personnel while reflecting the style and character of your restaurant.

  1. Market Research

    Being unable to understanding customer needs could lead to no sales, thus no profit. For example, having a good product will benefit your marketing ploys, however, if the price does not meet the customer's needs it may not sale or even if the place of distribution is not satisfactory the

  2. Market Research for a new sweet. I asked the question Chocolate do you prefer?, ...

    Promotion improves competition because if your business advertises the product it is selling my business advertises my chocolate product but your my competitor does not then your my business is more likely to win the customers. Promotion helps your my business to become more well-known because a customer will see

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work