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Toyota Motor Company Limited

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  • Essay length: 9751 words
  • Submitted: 13/01/2005
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GCSE Economy & Economics

The first 200 words of this essay...

Toyota Motor Company Limited

Term of Reference

This report will be focusing on Toyota Motor Company Limited, the world third largest automobile in unit sale and net sale, revealing the following questions:

* What are the significant events which have occurred in the automobile industry in the recent years?

* How does the event effect the organisation?

* What strategies are adopted by Toyota to contribute to the effectiveness of the company?

To answer the above questions, the evaluation and critically analyse the business as well as the strategies of Toyota will be examined. Uncovering the stated case study, this report will focus on; the automobile market, Toyota's background and its business, strategies of Toyota in both management and cross-cultural strategies, the recent financial performance of the organisation in domestic and overseas automobile markets, reasons and challenges encouraging Toyota to invest overseas.

Company's background

Toyota Motor Co. Ltd. (TMC) was first established in 1937 as a separated company from Toyoda Automobile Loomworks, the leading manufacturing of weaving machinery.1 The Toyota Automobile Loomworks was then headed by Sakichi Toyoda, the king of investors. TMC was then founded by Kiichiro Toyoda, Sakichi's son.

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