Strengths
The strengths of a business or organisation are positive features, something they do well and that is under their control. The strengths of a company can be what give it the edge over its rivals. The following section will outline main strengths of Tullow Oil
Competitive pricing is a vital element of Tullow Oil’s overall success, as this keeps them in line with their rivals, if not above them.
Tullow Oil’s reputation is strong and popular, meaning people view it with respect and have faith in it.
Being financially strong helps Tullow Oil deal with any problems, ride any dip in profits and out perform their rivals.
A strong brand is an essential strength of Tullow Oil as it is recognised and respected.
High quality products/services are a vital strength, helping to ensure customers return to Tullow Oil.
Tullow Oil’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market.
Tullow Oil’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals.
The online presence of Tullow Oil is strong, meaning it is ahead of many competitors.
Weaknesses
Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that can put a company behind its main competitors, or stop you being able to meet goals. This section will present the main weaknesses of Tullow Oil
. Tullow Oil could do more marketing of the brand name. It is not as well-known as some of its main rivals. They make look at sponsorship deals or other ways of getting their name out.
Tullow Oil's undersized distribution chain has an effect on performance as it affects the distribution of their products. .In the future they will have to grow and reach new countries in order to be competitive.
Tullow Oil’s limited product line is a major weakness. To continue to grow they may need to diversify the brand into other areas/
Opportunities
Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Tullow Oil is currently facing.
Tullow Oil could benefit from Governmental support, in the form of grants, allowances, training etc.
Changes in technology could give Tullow Oil an opportunity to have future success.
Tullow Oil is in good financial place, which is an opportunity for them to explore in terms of investment in new projects.
Grasping the opportunity to expand the customer base is something Tullow Oil can aim for, either geographically or through new products.
Expansion into other markets could be an opportunity for Tullow Oil.
Threats:
Threats are factors which may limit, damage or put areas of the business at risk. They are factors which are outside of the company's control. This section will outline main threats Tullow Oil is currently facing.
Consumer lifestyle changes could lead to less of a demand for Tullow Oil products
Tax increases placing further financial pressures on Tullow Oil could be a threat.
Slow growth and decline of the Oil industry market is a threat to Tullow Oil.
Increased competition from overseas may be a threat to Tullow Oil as it could lead to lack of awareness in their products
Extra competition and new competitors entering the market could be a threat toTullow Oil
Price wars between competitors or price cuts may damage profits for Tullow Oil.
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