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Tullow Oil - case study

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Introduction

S.W.O.T. Analysis of Tullow Oil S.W.O.T is an acronym which stands for Strengths, Weaknesses, Opportunities and Threats, and is an essential instrument often used to highlight where a business or organisation is presently, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats, facing the business. A SWOT analysis is done as part of the planning process in which fiscal and operative goals are set for the upcoming year and strategies are created to achieve these goals. The process can give you an outline of where the business, and the environment it operates in, is strategically. The following SWOT analysis focuses on Tullow Oil which is operating in the Oil industry The analysis shows Tullow Oil's strengths, weaknesses, opportunities and threats. ...read more.

Middle

High quality products/services are a vital strength, helping to ensure customers return to Tullow Oil. Tullow Oil?s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Tullow Oil?s position in the market is high and strong ? a major strength in this industry as they are ahead of many rivals. The online presence of Tullow Oil is strong, meaning it is ahead of many competitors. Weaknesses Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that can put a company behind its main competitors, or stop you being able to meet goals. This section will present the main weaknesses of Tullow Oil . Tullow Oil could do more marketing of the brand name. ...read more.

Conclusion

Grasping the opportunity to expand the customer base is something Tullow Oil can aim for, either geographically or through new products. Expansion into other markets could be an opportunity for Tullow Oil. Threats: Threats are factors which may limit, damage or put areas of the business at risk. They are factors which are outside of the company's control. This section will outline main threats Tullow Oil is currently facing. Consumer lifestyle changes could lead to less of a demand for Tullow Oil products Tax increases placing further financial pressures on Tullow Oil could be a threat. Slow growth and decline of the Oil industry market is a threat to Tullow Oil. Increased competition from overseas may be a threat to Tullow Oil as it could lead to lack of awareness in their products Extra competition and new competitors entering the market could be a threat toTullow Oil Price wars between competitors or price cuts may damage profits for Tullow Oil. www.economist.comwww.myoilbusiness.comwww.theoilcompany.ie/ ...read more.

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