• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

understand the business online

Extracts from this document...


Planning issues - suitability of business The first planning issue is to consideration for the business whether it would be suitable for the business to go online. Because some businesses are not suitable for online purchases due to a number of factors: they may only wish to trade locally, for example a local cycle shop because the goods they are selling online may not be suitable for transporting distances due to the cost/nature of the product. As this business may be very good to the local community and make profit from trading locally however if it want purely online it may not have as many products to keep up with going online for example log of customer may want the same product but the company may not have that many quantity because it's a small online business. There could be other problems like transporting the product to the customer for example if a customer order a product from Cardiff for �99.99 with free delivery but actually it will cost the company �129.99 to delivery because it a long distance and that mean the company will make loss. ...read more.


There are also advantages and disadvantages of using in - house. Advantages > Cost cheaper. > Knowledge of the company. > Made and designed the way you want to responsive and reactive. > Opportunity for staff to gain skill. Disadvantage > Not enough experience > Poor result > Not up to dated software Outsource Many businesses prefer to obtain the assistance of a professional web - design agency which will give advice on all aspects of the site, including security. This is particularly important if the business will be receiving payment online and this what outsource mean. Using outsourcing it makes a specific style/pattern on the website which is unique and stands out, they have experience so they will know what to do and how to do so, they can design the webpage so it is suitable to the correct audience, their will staff always working, they will take responsibility upon themselves such as PayPal and net pay they will make sure that money has been received to the account. ...read more.


The business may need to work with other organisations which sell similar product which link each other. For example if a customer was to go on a site where they can find car alloy wheel set they will want to find other product which they will need for the car, this is where promotion can be very useful as if the website has a link which leads to car accessory, other part of the car etc it will make the customer online shopping easier as they all be linked to each other. This is a big advantage as the customer may recommend to other people like friend and family which mean more customers. Online business can't just promote any organisation as it may have nothing in common with the business for example a online retail promoting a toy store, as by doing this the business may receive the customers they are looking for and may not grow so its important to choose who you will promote. Its best to choose an online an organisation that has something in common for example their product link, which will bring in the customers they are looking for. ?? ?? ?? ?? samad ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Research in to setting up a specialist foot massage boutique.

    hour or two it only takes 20 minutes and then you (float out) and pay a �10.50 treatment charge and any other purchases to the receptionist. Whilst not having the same concept as my competitors I will still use many of their better ideas.

  2. Design a small scale marketing plan and formal report for a small business.

    This is the reason why desk research should be the first type of research done by a company because it will give the company a rough idea of what to do to be successful. I conducted some desk research for Jack by using the internet to tell him how his

  1. Business- Open retail store

    I need to know the different types of sampling, how they are carried out and both the disadvantages and advantages. I will research different types of sampling over the internet www.tardis.ed.ac.uk/~kate/qmcweb/scont.htm 28-02-07 In this section I had forgotten the different types of sampling which I could use.

  2. Marketing a retail outlet

    business in attracts the type of people I am aiming my business at, another reason for choosing a wine bar is that wine appeals to numerous amounts of people resulting in me having a bigger target market. Part B: Business Objectives Business Objectives - 'A goal that an organization sets

  1. Alcopops - design a new business.

    I will make the drink is a variety of different flavours, which would be decided after I have received information back from my questionnaire. In Dubai there are only two competitors in the Alco-pop industry in Dubai, both are internationally renowned.

  2. Marketing plan

    2.2.2 Weaknesses * The struggle to build brand equity. * The inability to provide instant gratification by having all sizes in stock. * Forecasting fashion is difficult but necessary to profitability. 2.2.3 Opportunities * A growing segment of the market that is increasingly bothered by having to travel to Claremont for nice shoes.

  1. Marketing in Action

    has made exports more costly to other regions in the Euro and the US. Recent figure suggests that since 2002, the industry is on a slow growth. This is attributed to government policies to support the local textile industry 1, a commitment by local retailers (M&S 2002)

  2. With the rise of globalisation, what are the effects on Business 2 business organisations?

    Studies have shown established relationships among values, attitudes and consumer purchase behavior. Often, U.S. executives wrongly assume that the only significant barrier between them and their overseas counterparts is language. This is not the case, analysts say. In fact, differences in culture may be the most important factor to consider in global B2B.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work