• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

understand the business online

Extracts from this document...

Introduction

Planning issues - suitability of business The first planning issue is to consideration for the business whether it would be suitable for the business to go online. Because some businesses are not suitable for online purchases due to a number of factors: they may only wish to trade locally, for example a local cycle shop because the goods they are selling online may not be suitable for transporting distances due to the cost/nature of the product. As this business may be very good to the local community and make profit from trading locally however if it want purely online it may not have as many products to keep up with going online for example log of customer may want the same product but the company may not have that many quantity because it's a small online business. There could be other problems like transporting the product to the customer for example if a customer order a product from Cardiff for �99.99 with free delivery but actually it will cost the company �129.99 to delivery because it a long distance and that mean the company will make loss. ...read more.

Middle

There are also advantages and disadvantages of using in - house. Advantages > Cost cheaper. > Knowledge of the company. > Made and designed the way you want to responsive and reactive. > Opportunity for staff to gain skill. Disadvantage > Not enough experience > Poor result > Not up to dated software Outsource Many businesses prefer to obtain the assistance of a professional web - design agency which will give advice on all aspects of the site, including security. This is particularly important if the business will be receiving payment online and this what outsource mean. Using outsourcing it makes a specific style/pattern on the website which is unique and stands out, they have experience so they will know what to do and how to do so, they can design the webpage so it is suitable to the correct audience, their will staff always working, they will take responsibility upon themselves such as PayPal and net pay they will make sure that money has been received to the account. ...read more.

Conclusion

The business may need to work with other organisations which sell similar product which link each other. For example if a customer was to go on a site where they can find car alloy wheel set they will want to find other product which they will need for the car, this is where promotion can be very useful as if the website has a link which leads to car accessory, other part of the car etc it will make the customer online shopping easier as they all be linked to each other. This is a big advantage as the customer may recommend to other people like friend and family which mean more customers. Online business can't just promote any organisation as it may have nothing in common with the business for example a online retail promoting a toy store, as by doing this the business may receive the customers they are looking for and may not grow so its important to choose who you will promote. Its best to choose an online an organisation that has something in common for example their product link, which will bring in the customers they are looking for. ?? ?? ?? ?? samad ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing plan

    think of unlimited ways to vary a product or solve a problem. Group members avoid criticism of a proposed idea, no matter how ridiculous it may seem. Objective evaluation is postponed at first. The sheer quantity of ideas is what matters initially.

  2. Design a small scale marketing plan and formal report for a small business.

    By selling consolation cards, he may be able to steal some market share from Card Fair because they don't sell them and by using this gap in the market he can also make profit. This is Clinton's website, it informs customers about what is in the shop, the upcoming celebrations, jobs, offers and you can also buy online.

  1. Business- Open retail store

    Task 4c) I need to explain other ways, which I could have gotten my questionnaire filled out. I needed to know other ways in which I could have distributed my survey and what are there benefits and disadvantages. I will conduct further research on types of sampling.

  2. Marketing a retail outlet

    Part C: The Importance of Marketing Marketing - 'In a nutshell it consists of the social and managerial processes by which products, services and value are exchanged in order to fulfill individuals or group's needs and wants.' (Azeem Akthar, Entrepreneur)

  1. Alcopops - design a new business.

    The first is Bacardi Breezers and the other one is Smirnoff Ices. The United Kingdom has shown even with these two big names in the industry smaller less known names can be successful. The market in the UK is full of new Alco pops and some of these are dominating the industry.

  2. My Business Studies assignment is to create a small scale Marketing Campaign for a ...

    It will allow me to get new information and customer views on products. It will provide me with up to date, relevant and specific data related to your product. The data will also be reliable. The disadvantages of doing Primary Research are that it will be expensive and take a

  1. Marketing in Action

    Though the market is concentrated with many producers, Skinclad products line may be a cut above the rest hence the reason they secured and maintained a lucrative contract with Modal fashion and shift from dealings with many agents to one agent.

  2. Business Planning and Structures

    the assistance of another party in whichever areas are deemed necessary for assistance and adding to the economies of scope associated with the farming project. A Speculative Mining Venture Since the nature of the venture is fraught with risk, any structure that can reduce risk will be the best to adopt.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work