• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 2 STakeholders of Cadburys

Extracts from this document...

Introduction

Unit 2 Criterion -1 Stakeholder definition - A Stakeholder is individuals or organisations that are directly and indirectly affected by the company's decisions. Stakeholders can dramatically affect a business, whether they are internally or externally linked to the business. Cadbury has a large range of stakeholders as they are a large company so they effect more organisations and individuals than a smaller company. The company needs to keep all of its stakeholders happy to ensure the company runs smoothly. Employees are stakeholders of Cadburys as they are affected in the day to day running of the business, some more then others; this means employees at Cadburys are called internal stakeholders. Cadbury's has a tradition of encouraging direct, two-way involvement and communication with employees. Managers hold regular individual and team meetings to inform colleagues about the business and hear their views. The company also conducts surveys to check how its employees feel about working at Cadbury's. Internal newsletters, a group website and many local websites help employees keep up to date with what is going on. This helps Cadburys engage its employee stakeholders and can make sure that the employees are satisfied in what actions Cadbury's takes. Employees at Cadburys are directly affected by the decisions Cadburys makes, for instance, Cadburys invested in new technologies to make the work more efficient and time conservative but the employees at Cadburys needed training to use the new equipment. ...read more.

Middle

Local residents can be affected by the decisions Cadbury make as the factory could decide to work through the night which may cause residents distress from the noise made from the factory. Cadburys will listen to the opinions and needs of its stakeholders (internal & external) to try and make sure they make everyone satisfied in the actions they take. The local community is affected by Cadburys decisions, for instance; Cadburys decided to open a new factory in an area of high unemployment because of an incentive from the government (see below). This affected the community considerably as it created jobs for the local residents, which in effect raised there level of income and improved their quality of life. Suppliers to Cadburys are stakeholders as they supply Cadburys with produce which gives the suppliers business. Cadburys has around 40,000 suppliers around the world and its Ethical Sourcing Standards set out how to work with them. The company is in regular dialogue with its suppliers and responds to their suggestions. For example, if a supplier had views on ways of improving quality or efficiency then Cadbury's would listen and possibly act on ideas if they made good business sense. Working in partnership with suppliers makes it possible to find out their needs and also to ensure they satisfy Cadbury's requirements for quality materials while operating in a socially responsible way. ...read more.

Conclusion

In 2003, Cadbury, the chocolate manufacturer, announced a �9 million pound scheme to put sports equipment in schools across the UK. The scheme involved encouraging customers to save tokens from chocolate bars and give them in to schools. 750 tokens were needed to get the first bit of sports equipment and 2,000 tokens would allow the school to acquire a range of different equipment. For financially hard-pressed schools, the chance to get new equipment was very appealing. Top sports stars such as boxer Audley Harrison and runner Paula Radcliffe had both signed sponsorship deals with Cadbury and the government also supported Cadbury's 'Get Active Campaign'. The company and the government, however, were criticised for encouraging children to eat more chocolate when there are growing concerns about the problem of obesity in young people. Shareholders and management can disagree over many things: Managers may wish to hold more cash, they may wish to lower the firm's risk and subsequently increase job security, they may not want to work hard, they may want to pay employees more than they deserve, and they may want other perks such as a fancy office or a jet plane. These are but a few of the number of things that managers and shareholders can disagree over. Employees & Shareholders can have a stakeholder conflict because employees may want higher wages and shareholders would want higher dividends. Usually the stakeholder with the most influence will get what they want but overall Cadburys needs to do what's best for the company. ?? ?? ?? ?? Elliot Meads ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Tesco's different stakeholders are:Employees

    marked so that the customers don't get confused, cause congestion or be in any danger of traffic moving around the car park. This could have been asked for by the local community. There are several different types of parking spaces that clearly state where certain people can park, such as disabled, and parent and child.

  2. Btec Business UNIT 1

    for the customers, physically taking them to the isle that contains the product that they want. This will also achieve their aims and objectives of the business as they will be working harder for their customer(s) then any other company and also treating the customers how they would like to be treated.

  1. Management Style and Culture of Cadbury Schweppes.

    there to be a skill shortage in CS, which means that the quality control, the quality circles, growth, and income will be affected. The process of everything can be slower because role culture beliefs that employees should follow rules and that there should be no individualism that he/she has suggestions and opinions on something.

  2. unit 2 business coursework

    In order to survive the business will need money. Vectone Gnanam can get a loan or do anything else to get money but eventually he will have to pay it back. To do this he will have to make a profit. If Vectone Gnanam wants to make a profit then he will have to sell as many products as possible and repair and service as many cars as possible.

  1. Nestle is a food manufacturer. It

    So they should not be discriminated because they can still use their hands and etc, which is all they need to work there. This law also has a code of practice, which is new. The last law in legislation is the Employment Rights Act.

  2. B-tec First Business - Unit 8 Doing Business Online

    2 Outsource: Do I know how to run a professional web-design agency for a business, which is worthwhile to ensure that the site positively promotes the company's image. My Recommendation: 4) The most ideal website should include an e-mail address, in order to contact them.

  1. Free essay

    GNVQ Business Studies Unit 1

    activity is mostly done by communicating with the customer to find out what they want, then its to the designers to design what is needed for the customer. * Order needed parts: when an order is made the production department orders the goods needed to produce the needed product, so

  2. Barclays - How an existing business runs from day to day.

    of Barclays are careful to control the ownership of at least 51% of the shares. In conclusion, Barclays is a highly successful public limited company and takes advantage of the success rate to have great strength within the competitive financial market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work