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Unit 5 - Customer Service

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In this assignment, I will be investigating how businesses function using ASDA WAL-MART. I have chosen ASDA as my assignment because it is known as a large and worldwide business. I will also be looking at ASDA's activities, aims and objectives in great detail. ASDA is one of Britain's best value retailers and it became part of the WAL-MART family near enough to 6 years ago in 1999. ASDA was founded by a group of farmers from Yorkshire in 1965. P1-Describe clearly the activities, aims and objectives of your chosen business. Activities ASDA has grown to become one of the largest food retailers within Britain. Agricultural roots, food and farming remain at the heart of ASDA. ASDA's main activity is mainly retail and many other such as, pharmacies, opticians, jewellery, and photography departments. ASDA also have an online service which introduces a range of new products and services like: * Groceries. * Financial Services. * CDs DVDs & Games. * Contact Lenses. * Flowers. * Local Nostalgic Gifts. * Photo Processing. * Travel. Aims One of ASDA's main aims is to offer legendary customer services towards regular returning customers and new customers to the store itself. ASDA has three main statements, which they believe will help the business to succeed. Firstly, to become Britain's best value retailer exceeding customers needs. Secondly to make goods and services more affordable for everyone. And lastly to have respect for the individual service to their customers strive for excellence. Objectives One of ASDA's main goals is to source 100% renewable energy. To do this ASDA have converted and entire fleet of trucks so that they can run on bio diesel. Another one of ASDA's goals is to reduce carbon emissions by 80,000 tonnes. To do this they have reduced the number of road miles travelled by 4.5 million miles for the past 3 years. And they have found another way to transport the supplies needed for ASDA through rails. ...read more.


and female were to have achieved the same qualifications then the employer would not be aloud to pick the male purely because he is a male and not the female because she is a female. Another example could be Sikhs, Muslims and any other religion for example which are safeguarded and as a result cannot be treated any different from other employees just because of their race. This also means that the employer cannot tell to do something that is against their religion or beliefs like for example asking a Sikh to take off his/her turban. This also means that no one may be treated differently just because of their race. Another example of this could be that if a wheelchair user and a non wheelchair user was to go for an interview within ASDA and they both had the same quality of qualifications and they were to apply for the cash register vacancy and the employer chose the non wheelchair user because the other employee was a wheelchair user then this would comply with the disability discriminations act. This employment law states that the employer cannot choose the non wheelchair user and not the wheelchair user unless they were to have a valid reason as to why they cannot employ them. This also shows that neither of the employees applying for this job may be treated differently because of a disability they may or may not have. An example could be if a person in a wheelchair and a person without a wheelchair, who both already worked in a department in Asda, decided to go to an interview for another job within Asda. The job that these people were applying for was a cash register vacancy. The manager carried out the interview and both employees were perfect. They both had the correct skills and the correct attitude to carry out this job properly. ...read more.


For example if a message in memo form was to be sent down to parts of the lower levels from the higher levels it may easily be misinterpreted and or it may even get lost some how. There are also many strengths to this structure aswell as weaknesses. For example because it is a "Tall" structure there are many more employees working at different levels therefore more ideas may be produced to help up the business more. Also more profit may be made due to bigger premises and new sections of the business may be used to open as another mini business within a bigger business, like for example ASDA and GEORGE. D2 - demonstrate a coherent understanding of how your chosen business works. ASDA's organisational is "Tall" and this is because of all the different departments ASDA has within its organisation. ASDA's organisational structure has both advantages and disadvantages. Some of the advantages would be that ASDA's managers for example have a certain amount of employees in just one department. This would be called a span of control. Another advantage of this would be that it would be easy for the manager to communicate within the small section of the business. A disadvantage of the "Tall" structure would be that there is going to be many different managers within different departments. This will also mean that the management cost will increase due to the higher number. Another disadvantage would be that if there was too much supervision provided by the managers they may find some employees who may not be showing their full potential towards their jobs. Another disadvantage would be that managers or supervisors may not find it easy to cope with new junior managers as they would be in experienced. On the other hand this may help develop more knowledge towards the current managers from the junior managers. Brendajit Chahal - GNVQ Business - Unit 1 Investigating How Businesses Work. - 1 - ...read more.

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